Podium's CEO Scott Dickey sat down with Transcend to discuss the importance of a performance culture that's aligned with the strategy and vision of the company. Watch the webinar here!
Today, I got to spend time with Scott Dickey and Jaci Reed, talking about what we all love most.
If you missed today's Transcend webinar on Building a Performance Culture within Portfolio Companies, make sure to check it out by registering below.
🔗 https://lnkd.in/erTwEyTA#portfoliocompany#pe#performanceculture#strategy
**NEW SHOWREEL**
Elliot Kay is one of the only speakers in the UK specializing in the 12 Archetypes framework—a transformative model that helps CEOs, senior executives, and high-level communicators elevate their messaging, connect authentically with audiences, and lead with impact. This approach aligns communication styles with universal human motivations, creating a powerful foundation for memorable and effective leadership.
In his new showreel, you’ll see highlights of his work with top communicators, where he guides leaders through the practical application of the 12 Archetypes, helping them:
Harness Their Signature Archetype: Identify the archetype that aligns with their unique leadership style, allowing them to communicate with authenticity and consistency.
Build Presence and Influence: Go beyond traditional speaking techniques to form genuine, lasting connections with any audience—whether they’re presenting to a team or a global audience.
Craft Resonant, Actionable Messages: Simplify complex ideas into clear, compelling messages that resonate with stakeholders and drive results.
Engage with Confidence and Authenticity: Use archetype-driven communication to inspire trust, manage diverse audiences, and influence with authority.
The 12 Archetypes framework adds a new dimension to leadership communication, and it’s a differentiator that makes my approach stand out in the speaking market. This model has been transformative for executives who need to communicate effectively in high-stakes environments, and it’s something few speakers in the UK are currently offering.
[Watch His Showreel Here] - https://lnkd.in/eUBsGFmG
Great podcast on what CMOs do.
Owners, Founders, CEOs...get a free discovery call to see if hiring a CMO is right for you. (www.elevatebiz.io to set up that call.)
The first-call marketing and sales copywriter for Fractional CMOs and CROs on 6 continents. ⭐️ Crafting the conversion from cold lead to strong prospects / 50 million readers served ➡️ Steal from me at winstonwrites.com
Episode 45 brought insightful discussions with experienced fractional CMOs, Christine Cross and Alina Catalina Luchian. They delved into the pivotal roles and challenges faced by fractional CMOs in businesses. Here are the key takeaways:
🔹 **Role of a Fractional CMO**:
- Christine and Alina highlighted their roles in bridging marketing and sales to enhance revenue, aligning marketing strategies with business objectives.
🔹 **Initial Focus Areas**:
- Christine stressed the synchronization of marketing efforts across teams, while Alina emphasized solving reputation system issues for better results.
🔹 **Maximizing Value from a Fractional CMO**:
- Viewing CMOs as strategic partners, integrating them into the executive team, and matching the CMO's expertise with the company's growth stage is crucial.
🔹 **Advice for New CMOs**:
- New CMOs should understand their value, acknowledge team contributions, ask questions, listen actively, and support team development.
🔹 **Advice for Marketing Team Members**:
- Displaying potential, adaptability, and collaboration is key for junior and mid-level marketing team members to integrate successfully with a new CMO.
🔹 **Strategic vs. Tactical Approach**:
- The approach should align with business needs; strategic planning for long-term goals and tactical execution for specific projects.
A wealth of wisdom shared by Christine and Alina for fractional CMOs and marketing teams to thrive in today's dynamic business landscape.
#FractionalCMO#CMOInsights#MarketingStrategies#BusinessGrowth
🐲 Our Group Managing Director, Stu Lunn, was recently invited to be a judge at NewDigitalAge's Dragons’ Den-style pitching event ‘The Sessions’, held in Manchester.
🤝 Collaboration is key for agencies and publishers as they navigate a wide range of technology providers and solutions. And Stu, along with other industry leaders, took on the challenge of judging some of the most cutting-edge services currently available, with contestants getting just 15 minutes to make their pitch before facing a deeper dive.
💡 Stu’s top tip for future contestants, and anyone else working in the new business space? “No bullsh*t, no hyperbole. Tell me what I risk by not listening to you, or tell me what I’m going to gain.” Wise words indeed.
👉 Read the full story here:
https://lnkd.in/eGsVw_VA
Our thanks to NewDigitalAge for the invitation!
#PerformanceMarketing#Business#NewBusiness#Pitching#Advertising#AdTech#Media#DragonsDen#SalfordSessions#Thoughtleadership
Tools and Techniques for High-Performing Teams 🛠️
Discover how the right tools can enhance your team’s performance. Here are some more actionable insights from our blog:
1. Optimize Task Management: Try Trello for organizing projects and tasks.
2. Improve Collaboration: Use Microsoft Teams for effective virtual meetings.
3. Track Team Progress: Implement Monday.com to visualize and manage team workflows.
📚 Recommended Book: “Team of Teams” by General Stanley McChrystal—offers insights into leading complex teams.
🔗 Read More Here https://bit.ly/4d82yFg
Want to dive deeper into how these tools can work for your team? Let’s discuss in a discovery call.
📅 Schedule Your Call https://bit.ly/4c0YOFm#ProductivityTools#TeamCollaboration#ProjectManagement#Leadership#EffectiveTeams#Coaching
📣 🚨 NEW EPISODE - Seth Matlins
Is the CMO job the hardest in business?
Mike Linton and Forbes CMO Network (also Ex Live Nation Entertainment, Rock the Vote, Endeavor) head Seth Matlins talk about some of the same ole' fu@kery and how it's time to reframe the role and the mandate.
This episode is full of hot topics that are on fire in the marketing industry.
PS - yes, Seth is dressed like Steve McQueen at LeMans..........
00:00 Introduction to CMO Confidential
00:38 Guest Introduction: Seth Matlin
00:41 The Role and Challenges of a CMO
01:12 Discussion on the CMO Narrative
02:44 The Impact of Data and Fragmentation on the CMO Role
04:31 The Importance of Context in Marketing
04:58 The Complexity of the CMO Role
05:38 The Challenges of Marketing in Today's World
09:31 The Role of the CMO in Driving Growth
14:40 The Importance of Internal Marketing
16:57 The Role of Creativity in Marketing
25:48 The Importance of Service in Marketing
33:27 Closing Remarks and Future Discussions
SUBSCRIBE ON:
APPLE: https://lnkd.in/emKcHGWZ
SPOTIFY: https://lnkd.in/e842SXYe
Surround yourself with top performers and elevate your game, just like Dr. Cameron did with the Cleinman Performance Network. Discover how our network and consulting services can help you achieve excellence: https://hubs.la/Q02ygRPR0. #BetterPerspectiveBetterResults
