Poppet Celdrán’s Post

In this MKW3444 assignment 1, I analysed the Uniqlo Japan and Uniqlo Malaysia marketing strategies. By doing this assignment, I was able to know how the market position their price with different strategies, and how the cultural influences is used in each country. This assignment was good opportunity to get to know about those knowledges. #MKW3444 #FieldVisit

What does the word "basic" mean to you? When I was working with Uniqlo's parent company, Fast Retailing, which had bought two brands in France, I saw how this simple question produced very different answers. The Japanese managers wanted to create more basics in line with Uniqlo's success, but the French designers insisted the frills were what kept customers loyal. It was only when we did ethnographic research and accompanied women to their closets that we all saw the unspoken gap in our understanding. (See slide below from my class.) When asked to show us her "basics," one French woman shocked us by pulling out a white lace top! (Not quite the cotton crew neck t-shirt the Japanese executives were expecting.) This goes to show that in a global context, even the most obvious things are anything but. Truly empathetic marketing requires us to expect the unexpected, pay attention to what is not said, and identify gaps in understanding in order to bridge them.

How does UNIQLO establishes itself as a global phenomenon? 🌏 By aligning every stitch 🪡 with customer needs and desires. 👌 👉 Swipe left to unveil the secrets behind the brand's strategic approach, designed to resonate seamlessly with its audiences worldwide. From simple, clear messaging to customer-centric designs and exciting seasonal campaigns, UNIQLO creates experiences that directly engage with customers. The good news: you can implement its tactics to foster enduring connections and enhance your brand in both local and international markets. Are you ready to refine your marketing strategy and dress for success like UNIQLO? 🏆 #UNIQLO #GlobalBrand #MarketingStrategy

🏺👗 Uniqlo has recently announced a new #partnership with the Shanghai Museum, bringing together the worlds of #fashion and cultural heritage in an intriguing collaboration. The #campaign aims to showcase the beauty and history of three significant bronze artefacts housed in the museum: the Da Ke Ding Cauldron, the Shang Fu Yi Gong Bowl, and the Chunqiu Zi Zhong Jiang Pan Basin. By integrating images of these relics into clothing, this #collaboration allows for the #promotion of significant works of art to a wider audience who may not typically visit museums. This initiative aims to make historical objects a part of people's daily lives, fostering greater #awareness and appreciation of China's cultural heritage. For Uniqlo, this partnership presents an opportunity to enhance its product line with distinctive and culturally significant designs. Incorporating historical motifs and artistic details into their clothing provides a unique source of inspiration, setting their products apart in a highly competitive market. 📈 This campaign comes at a time when Uniqlo is experiencing substantial growth in China, and it has the potential to further expand through these co-branding initiatives, attracting new consumer audiences interested in both fashion and culture. 💡While Uniqlo has previously collaborated with artists and cultural institutions, this campaign must represent more than a #marketing venture. It should initiate an in-depth dialogue between the #museum and the brand to ensure a respectful and accurate representation of Chinese cultural and historical values. Only in this way can this collaboration be considered a true success, enhancing cultural #heritage and promoting a positive image of Uniqlo as a brand that values and respects traditions. --- Follow Industry Insights by Value China 🔔 to stay updated on the hashtag #ChineseMarket, #ChineseConsumer, #China, #Trend

I just finished a deep dive into Uniqlo's market entry strategy in Malaysia, and it's fascinating to see how they've tailored their approach to truly resonate with local consumers. From adapting product lines like AIRism to suit the tropical climate, to implementing a competitive pricing strategy with frequent limited-time offers, Uniqlo has effectively differentiated itself in the Malaysian market, especially with winning the heart of Malaysian customers. The most important takeaway that I get from this field visit is that success in a new market isn't just about selling products, it's about understanding and adapting to the local culture, preferences, and behaviors. #MKW3444 #FieldVisit

Did you know that UNIQLO hosts #livestation? Since March, I've had the pleasure of hosting a monthly real-time live show in Korean. You can watch and interact with us live on both the app and website. Along with my co-host, I provide insights on selected items that align with our monthly theme, covering everything from design to technical features. I hope our styling suggestions can enhance your everyday life! Check out my very first Live Station: "The Staff Tried It On for You: Let's Go on a Picnic with UNIQLO!"

How does a factory manage production for brands like Zara, Uniqlo, Adidas, and even Yeezy GAP? Meet Dishang Group—a fully vertical factory with over 20,000 employees handling everything from sourcing to production. Their scale is massive, but their attention to detail is what sets them apart. From jackets for Yeezy GAP to all types of clothing for global brands, Dishang manages projects with surprisingly low minimums. When it comes to fully integrated production, few factories can rival their capabilities. Follow Glass Factory for more insights into the world of high-volume, vertical manufacturing. #manufacturing #fashionproduction #verticalintegration

this is how you do it

📺🎬 In the Korean market, product placements take two main forms: embedding products in K-dramas or featuring K-pop idols as brand ambassadors. 🌟 While ambassadors often lead high-profile ad campaigns, product placements subtly integrate items into the storyline of K-dramas. For example, in Netflix's "Queen of Tears," the lead character frequently sports Delvaux handbags, showing off how early the brand invested in K-drama marketing. 🎭👜Kim Ji Won, starring in this drama, is decked out in luxury items from Richemont like Delvaux, Cartier, Piaget, and Buccellati, but also @bulgari weaving high-end fashion effortlessly into the plot. 💎 The difference? Product placements are low-key, letting the story subtly highlight the storytelling of the brand, in this case, exuding an "old money" elegance. 🤫✨ #queenoftears #netflix #kimjiwon #ktalent Follow me Hana TOLIO for further insights into the Korean wave.

Levi Strauss & Co. continues to impress as they focus on strategic growth in Thailand to build deeper direct connections with both local and international shoppers. 👉 Click the link for the full article and follow me for ongoing insight into what is happening in the retail space today. #retailgrowth #insights #retail #apparel #southeastasia