Postmedia Network Inc.’s Post

Explore the intricate dynamics of brand support in today's news ecosystem. 📰 Hear from industry leaders The Rebooting's Brian Morrissey , GroupM's Kate S., Outbrain's David Kostman, and Johanna Mayer-Jones from The Washington Post: https://lnkd.in/eFW7pquP They highlighted the importance of viewing news as a diverse category, segmented into different verticals for more effective advertising. The shift towards performance marketing and the need to prove value to advertisers were also key topics. This conversation underscores the crucial role of trusted journalism in our society and the potential for innovative approaches in news advertising. _ #GroupMCannes

H.I.G. Capital acquires Best Version Media. Headquartered in Brookfield, Wisconsin, BVM is a leading provider of highly localized, multi-channel advertising solutions for small and medium-sized businesses (SMBs) across the United States and Canada. “We believe Best Version Media represents a compelling opportunity to invest in a company with a long history of serving neighborhoods and communities. BVM’s history of industry-leading growth and focus on quality, innovation, and service have positioned the Company as a value-added partner to its clients and publishers.” - Andrey Vakhovskiy, Managing Director at H.I.G. Learn more: https://bit.ly/3DFtX4Y #HIGCapital #PrivateEquity

Pssst... have you heard? 🤫 Word on the street is that CPMs on quality news sites are 2-10X lower than the market average. Stagwell's latest research debunks the myth that news is risky for brand safety, making quality news placements a great bargain. Today, we're spotlighting Ad Fontes Media and Aligned.News—champions of bringing ad investment back to news safely and responsibly. Reach out to learn how Chalice can integrate with these partners to ensure your ad investment in news drives real results.

Looking back but, more so, ahead to the coming years, words of wisdom from Magid colleague, Marisa DeCandido: "As we enter 2025 amidst an admittedly scary time for local newsrooms, it is imperative to question industry norms and shift our focus to what’s best for our audience today. Innovation for innovation’s sake won’t help you grow. We must work to better understand what our communities need, how they want to consume news and information, and how we can deliver both of those things in a way that is sustainable for our newsrooms." #localnews #tvnews #broadcasttv #localmedia

Extra, extra... read all about it. I'm the meantime, here's and extract: OFFERING MORE, DIFFERENTLY Kimon Sitas, PHD South Africa's Group Executive Director, speaks of two main challenges that he says are prevalent throughout the industry. “First, there is a growing gap between the complexity and volume of asks from clients vs the fees that are charged,” he says. “Budgets and media fees are decreasing, and demands are increasing. This means that it is even more important for us to evolve and diversify our offerings, outside of the traditional media agency model.” Secondly, he says, there’s an ongoing talent shortage in the industry, concurrent with the youth unemployment crisis. As part of efforts to address these issues, the agency will be launching a media academy called PHD Khulani this year.

Calling all small news publishers! We're teaming up with Tiny News Collective to understand your advertising sales (including sponsorships) and tech challenges. Complete our survey and share your experiences with us so we can better support smaller news outlets in navigating advertising technology and sales. Take Our Survey: https://lnkd.in/gRgtAPN8 #Advertising #Sales #Technology #Publishers #Journalism #News

Media partnerships aren't just about handshakes and contracts. They're about knowing where your money is. At its core, the advertiser-agency relationship revolves around financial investments. Understanding how these investments function is the linchpin of trust. When advertisers have clear visibility into where their money is going and trust their agencies to manage it judiciously, relationships flourish. As an impartial third party, we at ID Comms provide advertisers with the transparency and confidence they need to entrust their agencies with their investments. By offering insights into media spending, we alleviate doubts and empower advertisers to engage in truly collaborative partnerships. Our goal is simple: aligning the objectives of advertisers and agencies to continually enhance the value of media investments. Through meticulous audits and analysis, we offer a standardized framework for evaluation. It's not just about the numbers, it's about fostering a culture of transparency and shared goals. With the right tools and insights, advertisers and agencies can navigate challenges together, secure in the knowledge that their investments are optimized for mutual benefit. #MediaPartnerships #TrustInMedia #AuditingInsights #OptimizedInvestments #IDComms #BetterMedia #BrandsDeserveBetterMedia #BetterMediaInvestments

80% of our clients ask Drofa Comms to develop a long-term PR strategy. They have already realized that PR is not just a "sprint" to publish a few articles, but rather a "marathon" to build reputation and brand. I am confident that over the past 13 years, Drofa Comms has changed the perception of many companies in the financial sector about PR, which now is seen as a strategic tool for business development. For us, these 13 years have also been a "marathon" full of challenges. We have grown with the market and entered the TOP3 agencies in the financial market. I shared our values and approach that led us to success with the authoritative publication Finance Feeds. We also discussed the role of PR in achieving business goals and protecting reputation during crisis times. Many thanks to my colleagues for the insightful conversation! Discover the full interview here: https://lnkd.in/eW5eWeB4 #DrofaComms #Fintech #PublicRelations #StrategicPR #CrisisManagement

"I think one of the prevailing thoughts in the market is....what can AI do for your business and many don't clearly know. Truth is....AI can help move clear tonality between Press Releases, Pitches and internal/external comms - AImee powered AI from ACCESSWIRE and Newswire accomplishes this. This does not replace human curation and personal touch; it improves them. Set up a demo today - heck, call me and I will personally walk you through it and show you how to take your message and turn into the best pitch and engagement the industry can provide." - Brian Balbirnie #PublicReleations #InvestorRelations #MediaPitching, #AI #NLP #SubscribeToday #StoryTelling #Monitoring

For those curious about how the Globe has avoided the massive cuts that have afflicted most other major metro papers, here's a good breakdown of the various effective strategies we've employed over the past decade.