Pascal Potvin’s Post

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I help founders and leaders translate vision into user experiences that drive growth and unlocks revenue. | Design Principal | MBA | Avid observer

Design vs. PM: The one-way street stopping innovation Ever heard this gem: "Designers are great at making things pretty, but they can't understand the real business needs"? Yeah, me too. Wrong. So. Wrong. It cuts design's potential and creates a vicious cycle. It uses designer capability and reduces them to pixels. This attitude isn't just insulting, it's a self-fulfilling prophecy. Companies that undervalue design end up with designers who can't fulfill their true potential. - Design isn't just about pixels - Designers don't paint by numbers - Designers are creative problem solvers - It's not always about simply adding new features We might not work in spreadsheets all day, but it doesn't mean we can't think strategically. It's a broken design system: - Design leadership isn't truly empowered - Companies don't invest in design properly - They don't involve design in the decision-making This creates a one-way street, stifling design's strategic voice. Design-led companies operate differently: - They attract and empower A-players. - Designers are in the room from the start. - Designers break down silos with their expertise. - Design shapes the roadmap, not just builds features. - Designers become strategic partners, not order-takers. - Design helps drive strategy, not the other way around. The question isn't "Can designers do PM tasks?" It's "Are you empowering them to?" It should never be them vs us. It should be a strategic partnership between leadership, PMs, development and designers. What are your thoughts? Have you seen this attitude firsthand? #DesignThinking #DesignLeadership #ProductManagement #Empowerment #uxdesign #designcareer

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Natalia Ledzianowska

UX/UI Designer & Communication Specialist 🧠 | Applying creativity and analysis skills into product strategy. | Proficient in: Figma, social media and AI. ✨ | Let's Craft Together! 🤝 🌱

6mo

Yeeeeeeeees! Business rejecting designer's insights is loosing money. 💰 Designers have brain and want to work with people with brain. Just. (at least me). 🧠

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