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Today’s global sports landscape is rapidly evolving and generates billions of dollars in direct and sports-adjacent revenues. Our new report, Getting in the Game: The Future of Sports Investing, explores the key innovations and investment opportunities in this growing sector from the owners’ perspective. We share insights on trends in consumer behavior, technology, media rights, and more – drawn from our decades-long experience supporting the multifaceted needs of professional sports teams owners and investors. Read more insights: http://ms.spr.ly/6045Wsn5z

It's no secret that sports is booming: • There are several dedicated funds for sports investments • All major sports leagues in the US now allow private equity investment • New leagues are emerging and carving out unique niches It's a great time to be in the industry. PE firms and institutional capital specially are attracted to sports for several reasons including: ➊ Steady rise in team valuations ➋ Strong media rights contracts ➌ Predictable revenue streams ➍ Ancillary businesses and real estate ➎ Global growth and popularity of sports This chart is interesting to me. As you can see the deal value has been fairly inconsistent over the past 10 years, but the deal count has steadily grown (which could be indicative of other macroeconomic factors). As we head into a new year, and presidential transition, where do you think PE investment in sports will end up? Do you think we'll see a major rise across the board or more of the same?

💥 Boom! Sports aren't just games anymore; they're big business. I recently immersed myself in an eye-opening article on Successcoach.com, discovering the seismic shifts happening in the world of sports due to private equity. If you love sports, this might shock you. Leagues, clubs, and even players are becoming high-stake assets in the hands of private equity firms. And this shift? It's changing the entire industry landscape! This isn't just about signing up star players for millions anymore. We're talking about restructuring, strategic growth, and portfolio management. Deep stuff! Can you imagine the possibilities? Think about it. Your favourite football team could be handled like a Fortune 500 company. Imagine the potential! Want to understand this game-changer better? Dive into the full article here: https://lnkd.in/g7M96Vp6 And let's start the conversation. What are your thoughts on the intertwining of sports and big business? Reply in the comments. Let's discuss! 💭🏈💰 https://lnkd.in/g7M96Vp6

Sports clubs are technology hybrids, commercial platforms, media companies and data-driven consumer enterprises. Just don’t call them teams anymore. That’s the view of one of the most influential figures in private equity sports investment, who is calling for a rethink of the language used since time immemorial by fans and owners to describe the clubs they support. https://lnkd.in/gCAmymuQ

Did you know that the global sports investment market is projected to reach over $700 billion by 2030? 🌍 With an annual growth rate of around 10-12%, investing in sports clubs has become an enticing opportunity for savvy investors looking to combine their passion for sports with financial gain. In our latest blog, we explore how the landscape for sports investing has transformed, driven by lucrative broadcasting deals and increased global fan engagement. Learn how the financial potential of sports investing is skyrocketing, and discover why diversifying your portfolio with sports franchises could be a game-changer! Curious to learn more? Check out the full blog to discover why now is the perfect time to get in the game! #SportsInvestment #InvestmentOpportunities #PrivateMarkets

Last week, I enjoyed joining 100+ C-suite Media, Sports, and Entertainment leaders at a Media and Entertainment Summit hosted by Proskauer Rose LLP and Drake Star for an evening in NYC. We discussed VC and PE investments and M&A in media and entertainment. Couple walk aways: - Investors are still concerned about sports property values, whether it’s a bubble, and when reality will kick in. (Spoiler alert - I don’t think they will pop any time soon.) - Still laughing at one of the panelists equating sports ownership to owning a restaurant and how challenging it can be. - Hot on everyone’s mind is the NFL opening up to allow Private Equity stakes in teams. Every time this got brought up, Arctos was referenced - it makes me even more proud to be working with them. - We spoke about Local rights and how media rights continue to escalate - no shocker there with NBA closing $75B in media rights. - Still Fresh on the minds was how certain companies and sectors are adjusting post-covid and seemed to be in every lesson learned answer from every panelist - When networking, there was a notable change in how investors leaned toward sports technology - I noticed some were incredibly well-versed. - However, some investors from more well-known investment firms were still early in formulating their thoughts across the space, indicating a lot of new players leaning in. - Another room of people laughing at what the hell is happening with cookies and advertising - CTV is top of mind for everyone, and we’re all watching the bundling and unbundling to see what works - The one thing no one denied was that measurement was ripe for disruption. - Last but not least, Ryan Moore might be the favorite investor panelist of all time. Special thanks to Rob Freeman, Gregory Bedrosian, Mohit Pareek, CFA, & Jan Deahl, and the fantastic panelists for your time and hospitality and for bringing our community together. Excited to see our industry continue to thrive and more investors lean into the power of passion-based marketing and attention economy.

Exciting growth in sports is drawing private equity firms into emerging markets with expanding fan bases and commercial potential! 🏈🏟️ Investments span leagues, academies, and grassroots programs, nurturing talent and broadening sports' reach to a wider audience. As Front Office Sports reports, technology, betting, and increased funding are driving this boom, with global sports investments surpassing $30 billion annually. #Sports #PrivateEquity

Professional sports teams entering the public equity markets represent a unique investment opportunity. With liquidity, transparency, and diversified ownership, sports franchises provide a compelling case for long-term growth. As sports media rights and team valuations continue to soar, the potential for both fans and investors is significant. Public listings of teams like the Atlanta Braves and Manchester United show that sports can deliver outsized returns, outperforming traditional sectors. What do you think, are more teams going public the next big trend? https://lnkd.in/ejCtcNP9

As sports marketers, we can't control wins and losses. Therefore, we must remember that fan bases are actually affinity groups. Fans invest time and money in sports to gain a sense of belonging and a friendly context to express their individuality. And the more we help fans connect with each other, the more they'll remain connected to our brands. The better we leverage these insights - for our properties, partners and patrons - the more value we can create for everyone.