ppi Media’s Post

Evaluating hybrid publishers? Here's a good guide on how to tell the effective partners from the imposters. https://lnkd.in/e3e4_rSU

This article highlights the importance of recognising the difference between a publisher and a publicist. For years the big six publishing houses have created unrealistic ideas of what a publisher will/can do for their authors. Of course if you are a multi-million selling author, they’re going to push out the PR wagon, but even if you’re a successful author (as you can see with Katherine here) that doesn’t guarantee assistance with marketing. We created a team that specialises in PR for authors (seperate to their publishing contract) and we remind those we represent, that writing the book is only half of the work and that they will need to embark on their own marketing campaigns. Readers want to hear from authors not from the publishers, they want to know why the book’s been written, they want to meet the author and they want to feel they have a connection with them when they read the book. More information like this needs to come out so that independent books start to get recognised. https://lnkd.in/etw6ACaC

Drive traffic with consistency! Consistent publishing is crucial. Brands that publish 16 or more blog posts per month get almost 3.5 times more traffic than those that publish zero to four monthly posts. #ContentConsistency #TrafficGrowth

Reader and critic reviews play a big part in spreading the word to other readers and stakeholders in the publishing industry. As such, it’s essential to share your work with your networks, critical sources, and media to help generate reviews. https://lnkd.in/g3ttvQuK

It’s easy for authors to have blind spots about what to do next, especially when their valuable expertise is based in other industries or experiences. https://lnkd.in/g3ttvQuK

This guide will take you through all the stages of creating digital magazine. We’ll cover how to start your magazine, choose the right template and tool, and all about writing the articles. In our last blog post you will also find other guides that will enable you to create amazing online publications. #magazines #onlinemagazine #digitalmagazines https://lnkd.in/dgBg-xx2

"Some news outlets are reinventing special sections and editions, a traditional segment of most newspapers, to attract more readers and new and loyal advertisers. Here are four examples that publications and news outlets can adopt..."

Discover the red flags of vanity publishing and learn how to distinguish them from reputable publishers. Ensure your book receives the quality and marketing it deserves.

In professional services, authority matters. Becoming an authority in your niche requires strategic focus. Writing a book is a way to cement your status as an industry leader, and open doors to opportunities. Founders often wonder whether they should hire a publishing firm or self-publish. Check out this great article by Michelle Prince to learn more. Sign up for more insights from Collective 54 at https://lnkd.in/gZFZ44dx

The world never stands still and all companies in the digital space know that very well. Artificial Intelligence and better accessibility for those with disabilities will both change the landscape in 2025, David's article sets out the main issues to be addressed