Gerri Knilans’ Post

Reader and critic reviews play a big part in spreading the word to other readers and stakeholders in the publishing industry. As such, it’s essential to share your work with your networks, critical sources, and media to help generate reviews. https://lnkd.in/g3ttvQuK

For me, market research isn't especially alluring! I'm not a natural researcher, I'm more of a 'dive in and get it done' kinda' girl, but over the years I have most definitely begun to truly value the power of market research when it comes to book writing. There is the temptation to just take the plunge and start writing and, whilst this enthusiasm is commendable, you could save yourself a lot of  wasted time in the long run. By making some real effort initially to ensure that you create not just any book, but the RIGHT book for your industry, you'll be more likely to have the success you desire. Writing a business book is not just about sharing your expertise; it's about ensuring your insights resonate with your target audience. Market research plays a pivotal role in this process, providing valuable insights and direction. Here’s How Market Research Can Shape Your Business Book: 1. Identifying Your Audience’s Needs and Interests Market research helps you understand the specific problems, interests, and needs of your target audience. By surveying professionals in your industry, you can discover common challenges they face, allowing you to address these issues directly in your book. 2. Validating Your Book Idea Before investing time and effort into writing, market research can help determine if there is a demand for your topic. Conducting focus groups or online surveys can gauge interest and receive feedback on your book concept, ensuring it appeals to potential readers. 3. Understanding Market Trends Staying updated on current market trends ensures your content is relevant and timely. For example, if research shows a growing interest in remote work strategies, incorporating this topic can make your book more appealing to a broader audience. 4. Analyse Competitors' Books Understanding what other successful books in your niche cover can help you identify gaps and differentiate your content. 5. Tailoring Your Marketing Strategy Market research informs your marketing efforts, helping you target your promotional activities effectively. For example, if research indicates that your target audience is highly active on LinkedIn, you can focus your marketing efforts on building a presence and engaging with readers on that platform. Have you conducted any market research for your book? Share your experiences and tips in the comments! #marketresearch #businessbookmarketing #mabelandstanleypublishing Join our newsletter for more top tips

The dos for a self-published author: 1. Do Research: Take the time to research the self-publishing process, including different platforms, marketing strategies, and pricing options. 2. Do Edit Professionally: Invest in professional editing services to ensure your book is polished and error-free. 3. Do Create a Strong Cover: Design a high-quality cover that stands out and accurately reflects the content of your book. 4. Do Build Your Author Platform: Establish a presence on social media, create a website, and engage with your audience to build a loyal following. 5. Do Set Realistic Goals: Define your goals for publishing your book and set realistic expectations for sales and success. 6. Do Promote Your Book: Utilize social media, book launch events, book reviews, and other marketing tactics to promote your book to a wider audience. 7. Do Network with Other Authors: Connect with other self-published authors for support, advice, and cross-promotion opportunities. 8. Do Stay Persistent: Self-publishing can be a challenging journey, so stay persistent, keep learning, and never give up on your writing dreams. The bottom line, each author's journey is unique, so BE YOU and be best at being YOU. Exposure: https://lnkd.in/dXha-WFa

The dos for a self-published author: 1. Do Research: Take the time to research the self-publishing process, including different platforms, marketing strategies, and pricing options. 2. Do Edit Professionally: Invest in professional editing services to ensure your book is polished and error-free. 3. Do Create a Strong Cover: Design a high-quality cover that stands out and accurately reflects the content of your book. 4. Do Build Your Author Platform: Establish a presence on social media, create a website, and engage with your audience to build a loyal following. 5. Do Set Realistic Goals: Define your goals for publishing your book and set realistic expectations for sales and success. 6. Do Promote Your Book: Utilize social media, book launch events, book reviews, and other marketing tactics to promote your book to a wider audience. 7. Do Network with Other Authors: Connect with other self-published authors for support, advice, and cross-promotion opportunities. 8. Do Stay Persistent: Self-publishing can be a challenging journey, so stay persistent, keep learning, and never give up on your writing dreams. The bottom line, each author's journey is unique, so BE YOU and be best at being YOU. Exposure: https://lnkd.in/dXha-WFa

In professional services, authority matters. Becoming an authority in your niche requires strategic focus. Writing a book is a way to cement your status as an industry leader, and open doors to opportunities. Founders often wonder whether they should hire a publishing firm or self-publish. Check out this great article by Michelle Prince to learn more. Sign up for more insights from Collective 54 at https://lnkd.in/gZFZ44dx

This article highlights the importance of recognising the difference between a publisher and a publicist. For years the big six publishing houses have created unrealistic ideas of what a publisher will/can do for their authors. Of course if you are a multi-million selling author, they’re going to push out the PR wagon, but even if you’re a successful author (as you can see with Katherine here) that doesn’t guarantee assistance with marketing. We created a team that specialises in PR for authors (seperate to their publishing contract) and we remind those we represent, that writing the book is only half of the work and that they will need to embark on their own marketing campaigns. Readers want to hear from authors not from the publishers, they want to know why the book’s been written, they want to meet the author and they want to feel they have a connection with them when they read the book. More information like this needs to come out so that independent books start to get recognised. https://lnkd.in/etw6ACaC

Steal this simple formula to outshine the competition! ✓ Research: Understand industry secrets and competitor strategies ✓ Analyze: Identify strengths, weaknesses, and gaps ✓ Improve: Refine your strategy and fill those gaps 📌Remember, it's all about replicating your competitors' strengths and filling the gaps they've left behind! P.S. Need a writer who can research your competitors and help you stand out? DM me!

We have a powerful writing tip for you! Ready? ➡️ Know your reader before you write a word! Defining your audience is the first step to ensuring your book speaks directly to those who need your expertise the most. Write with them in mind for maximum impact! And if you need help, we are here! Check out our website at https://lnkd.in/eEsUKVQT to learn about our services.  #writingtip #writingcommunity #bookmarketingtip #highlanderpress

What are the trends for corporate publishers in 2025? We have just released a new blog article 👇

What is the difference between guest posting and article? By leveraging article directories, authors can potentially attract more traffic to their websites and improve their search engine rankings. Guest posting involves writing and publishing articles on external blogs or websites as guest authors.