Pramish Sharma’s Post

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Performance Marketing Specialist | Case Studies | Creative Strategy

In 2022, Saudi Arabia spent $3.1 billion on advertising. Most thought it was just oil money talking. But here's what they missed... The Middle East isn't just building skyscrapers anymore. They're building digital empires. Let's start with a reality check: While global ad spending grew 8%, MENA jumped 30.5%. Skeptics called it a bubble. But they didn't see what is the truth... The Middle East had something revolutionary brewing: - 98% smartphone penetration in UAE - 27.9 million active social media users in Saudi Arabia And the world's highest Snapchat usage per capita You're probably thinking, "These are just numbers!" Stick with me here... 😎 Remember how everyone laughed at Dubai's first skyscraper? Now they can't build them fast enough. The same is happening with digital advertising. Here's the hidden gold mine: Traditional agencies were stuck in 2010. Using the same old playbook. But the Middle Eastern consumer of 2024? They're different beasts altogether. Let me break it down: - 91% make purchase decisions through social media - Average screen time? 7 hours daily - And get this: 74% prefer Arabic content The secret ingredient? Cultural intelligence mixed with digital firepower. Think Warren Buffett's compounding principle... But with hummus and digital transformation. 😁 Here's what's really cooking: - Ramadan ad spending jumped 200% year over year - Instagram shopping grew 5x faster than global markets - Local influencers outperform global ones by 3:1 You feel those goosebumps yet? The playbook is changing: - Forget generic ads - Think hyperlocal targeting - Mix tradition with innovation And most importantly? Understand the cultural context And if you've read this far... You're probably wondering how to tap into this gold mine. Here's the thing: While others are still debating if Arabic social media works, Smart brands are already counting their ROI. Want someone to decode this market for you? Someone who gets both data AND culture? I'm just a DM away. Not saying you need me, but your next campaign in Dubai might disagree. 😉 Reference Doc: https://lnkd.in/dqi-m9Uu #MiddleEastMarketing #DigitalAdvertising #MENA #ROI

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Avishek Manandhar

Performance Marketing Specialists | Programmatic | SEM | Paid & Social

1mo

Great insight. Keep posting such valuable information.

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