Pratik Singh’s Post

I wish I knew these winning ways to market my SaaS Ideas are bullshit 🤯 Numbers talk and the presentation of your SaaS is no exception. Apps should have a track record of success🧾 Whether that means you are sharing the pitch with an investor, Or marketing 📈 it to the masses. It's important to focus on things like: ↳ User Acquisition ↳ Retention ↳ Engagement ↳ Revenue ↳ Churn ↳ Customer acquisition cost ↳ Target market size ↳ Growth rate ↳ Competitive landscape ↳ NPS Building a software is just like building a house. Without a detailed blueprint and execution order, it won't stand on its own. An easy way to do this with your project is with milestones. Some call these BIG ROCKS. Set goals that you can measure against and that should be completed in set periods. These will give you and your team direction, While also building confidence to showcase wins. The FIRST version of any app is not the FINAL one. It will have: ↳ Bugs ↳ Breaks all the time ↳ Fails to meet expectations. You're going to lose users and people will notice. To compensate for this problem, You need to talk about the impact and potential your app will have. Your early adopters aren't as interested in the app as they are in what it could be. Keep Moving → Keep Learning → Keep Going -------------------------------------------------------------- 👇 👇 👇 👇 👇 👇 👇 👇 👇 👇 Ready to turn your SaaS into a success story? I help Coaches, Consultants, and Business owners double their revenue with Al. DM me "SaaS" and I will give you a FREE guide to find Product-Market Fit in 3 days. P.S. What's your winning strategy to market your SaaS?

Your SaaS product's user base is shrinking as customers silently abandon your platform. Revenue declines while acquisition costs soar, threatening your startup's sustainability. Creating valuable, shareable resources can transform churning users into loyal advocates, yet many SaaS founders focus solely on product features. Three types of retention-boosting resources: • In-depth industry benchmark reports • Customizable workflow templates • Interactive ROI calculators Strategic resource creation yields powerful outcomes: • Demonstrates ongoing value beyond core features • Increases product stickiness by enhancing user success • Positions your brand as an indispensable industry pioneer Shareable resources drive organic growth: • Encourages users to promote your brand within their networks • Generates word-of-mouth referrals from satisfied customers • Creates a community of engaged users around your product Action Item: Develop one high-value, shareable resource aligned with your users' goals to boost retention and advocacy. What good will these resources do if nobody knows anything about it? Build links for these resources to make people aware of the resources. Here's how👇🏻 https://lnkd.in/dqxvfqQv

Your SaaS product's user base is shrinking as customers silently abandon your platform. Revenue declines while acquisition costs soar, threatening your startup's sustainability. Creating valuable, shareable resources can transform churning users into loyal advocates, yet many SaaS founders focus solely on product features. Three types of retention-boosting resources: • In-depth industry benchmark reports • Customizable workflow templates • Interactive ROI calculators Strategic resource creation yields powerful outcomes: • Demonstrates ongoing value beyond core features • Increases product stickiness by enhancing user success • Positions your brand as an indispensable industry pioneer Shareable resources drive organic growth: • Encourages users to promote your brand within their networks • Generates word-of-mouth referrals from satisfied customers • Creates a community of engaged users around your product Action Item: Develop one high-value, shareable resource aligned with your users' goals to boost retention and advocacy. What good will these resources do if nobody knows anything about it? Build links for these resources to make people aware of the resources. Here's how👇🏻 https://lnkd.in/dqxvfqQv

Finding the right fit marketing strategy as a founder is crucial, especially in the competitive landscape of SaaS (Software as a Service). Before diving into marketing efforts, it's essential to assess your strengths, weaknesses, and overall vision for the product. -Know Your Strengths: Before launching our SaaS venture, I took the time to understand my strengths as a founder. This self-assessment helped me identify my unique marketing abilities. -Stay True to Vision: Aligning our marketing strategies with the core vision and values of our SaaS product has been key. It ensures that every campaign resonates authentically with our audience. -Craft Tailored Strategies: Leveraging my strengths, I crafted marketing strategies that felt natural to me. Whether it was speaking engagements or data-driven campaigns, each approach played to my strengths. -Continuous Refinement: As our SaaS business evolves, so does our marketing approach. Constant evaluation and adaptation allow us to stay ahead of the curve and remain aligned with our goals. By embracing founder-marketing-fit, we've been able to drive meaningful engagement and growth for our SaaS venture, all while staying true to our vision. #nocode #nocodeweb #lowcode #apps #development #design #saas #webapps #bubble #founders

If You Don’t Talk to Customers Before You Build, You Probably Won’t Have Any 🚫📋 In the startup world, validating your idea before building is crucial. Jared Rhizor’s recent article illustrates this point through a cautionary tale about building a waitlist for a new SaaS product, PresetBot. During my time with Antler I noticed many founders were deeply in love with their solutions, even when they didn’t address real problems. This directly correlates with Jared’s experience. Key Lessons: 1. 💡 Identifying a problem isn’t enough; validate it with real customers. 2. 🔍 Use search volume to gauge interest, but don’t rely solely on it. 3. 📈 Running ads for waitlist signups can be misleading if you don’t engage with potential users. 4. 🗣️ Talk to your customers early and often to ensure your solution meets their needs. Jared’s journey with PresetBot, an API for applying Adobe Lightroom presets, highlights the pitfalls of not validating customer interest properly. Despite a growing waitlist, it turned out many signups were from bots or clickfarms, leading to a failed launch. Takeaway: Without talking to your customers, you might not have any. Engage with your audience, validate their needs, and build solutions that truly solve their problems. Read the full story and lessons learned: https://lnkd.in/gvx67ZpC

I've worked with many SaaS founders as a developer and helped them choose and develop the right experience to offer their product experience to their target users. These product-led growth strategies allow users to catch a glimpse of your product and let them experience how it solves the core problems for them.. Many product companies use different strategies to offer their products for Free, or semi-paid before a user actually converts to a paying customer. Here are some of the most popular product offering strategies you can use for your users. 👉 Freemium: Freemium is one of the most popular model. In this, you allow the users to use the product with no commitments to pay, upto a maximum threshold. They are charged not on the product, but on the allowed maximum usage. ➡️ Product examples:  Slack, Figma, Trello etc. 👉 Opt in/out Free Trial: In this model, users are granted access for a certain period of time, in the Opt-in model you dont ask for the payment details until their trial expires. Whereas in the Opt-out model, you ask the payment details before hand, and charge the customer when their trial period ends. Both have their own pros, Opt-in model grabs more users as they are not required to share their payment details, whereas Opt-out model filters more qualified leads as it helps you onboard only users who are willing to pay a certain price. ➡️ Product examples: - Twillio - Opt-in Model - CrazyEgg - Opt-out Model 👉 New Product led growth: Used in some specific scenarios where giving away free trials of your product doesn't help you grab the broader audience or its expensive to offer trials. In that scenario companies often acquire or develop small tools and offer them for free to grab more relevant audience and exposure. ➡️ Product examples:  Hubspot launched Sidekick (aka Hubspot Sales) which solves a specific problem and can be offered as a freemium model. When they wanted to attract a wider audience but it wasn't cost effective to serve customers with their core product for free. #productdevelopment #softwaredevelopment #saas  

A while back, a friend of mine launched a SaaS product. It looked slick, but user engagement was flat. Sign-ups were high, but retention rates? Not so much. That’s a brutal reality: without a solid retention strategy, all your efforts in acquisition mean little. The problem? The onboarding experience was awful. New users were sign-ups roaming in a digital jungle without a guide. Confusion set in, and many bounced before they could see the value. To turn this around, they focused on refining the onboarding process. They invested in interactive tutorials, in-app guides, and contextual support. Suddenly, users were not just signing up; they were staying, learning, and growing. The result? A significant drop in churn and a solid increase in user satisfaction. It’s not rocket science. When users find clarity and value quickly, they're more likely to stick around. If you're launching a new product or struggling with retention, focus on onboarding. Make it intuitive. Eliminate confusion. Invest in your users from the get-go. Want more practical insights like this? Check out my newsletter 5 Minute Founders. It’s a no-nonsense approach to getting the high-level strategies you need in five minutes or less.

How I was able to increase revenue by 300% with a simple landing page. A fintech SaaS startup had a new partnership. The founder created a landing page that wasn't converting. Here’s what I did: Step 1️⃣  Simplifed the copy. Large blocks of paragraphs don’t work. I focused on key pain points, features, and benefits. Step 2️⃣ Overhauled the design Lots of white space & product images that the subscribers would want to see Step 3️⃣  Focused on the above-the-fold People landing on this page had only a small 1 sentence description of our app. I worked heavily to convince them the scroll down. In less than two weeks of launch, visitors began self-signing up from the partner website through the landing page. Zero marketing. Zero A/B testing. Zero activation of the partnership. Just a few days of work to get an MVP version of the landing page. Sometimes, you are just saying the wrong things and not visually representing your product in the best light. #marketing #saas #gtm

How to build a viral product-led SaaS product? Let’s ask Notion. First, some jaw-dropping stats for this 8 year old Product: ℹ️ ARR = $100M+ ℹ️ Valuation = $10B+ ℹ️ Users = 100M+ Notion isn’t just obsessed with their customers—they’ve mastered the art of balancing product and distribution. Here’s the playbook: 1/ Virality starts with solving one problem REALLY well Notion didn’t start as an everything app. They focused on being the go-to workspace for small teams who hated switching between tools. ▶️ ONE persona, ONE pain point, ONE product. Master that. Only then go about launching new products. 2/ Build your distribution strategy from Day 1 Notion invested in their community early on. Superfans became evangelists. ▶️ Don’t leave distribution to ‘later.’ Whether it’s a referral program, community building, or a product-led growth loop, make it part of the DNA. 3/ Make your product shareable by design Notion’s real hack? Collaboration. Sharing a Notion page doesn’t just show off your notes; it spreads the product. Every share is a lead. ▶️ Build features that naturally encourage users to spread the word. Sharing shouldn’t feel like an afterthought—it should feel like a win. Viral SaaS isn’t luck. It's customer obsession, smart distribution, and an excellent product. #saas #productmarketing #growth