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No-code solutions to develop your apps 4x Faster & Affordable 🚀 | Head of Engineering @ HKS TechLab

I've worked with many SaaS founders as a developer and helped them choose and develop the right experience to offer their product experience to their target users. These product-led growth strategies allow users to catch a glimpse of your product and let them experience how it solves the core problems for them.. Many product companies use different strategies to offer their products for Free, or semi-paid before a user actually converts to a paying customer. Here are some of the most popular product offering strategies you can use for your users. 👉 Freemium: Freemium is one of the most popular model. In this, you allow the users to use the product with no commitments to pay, upto a maximum threshold. They are charged not on the product, but on the allowed maximum usage. ➡️ Product examples:  Slack, Figma, Trello etc. 👉 Opt in/out Free Trial: In this model, users are granted access for a certain period of time, in the Opt-in model you dont ask for the payment details until their trial expires. Whereas in the Opt-out model, you ask the payment details before hand, and charge the customer when their trial period ends. Both have their own pros, Opt-in model grabs more users as they are not required to share their payment details, whereas Opt-out model filters more qualified leads as it helps you onboard only users who are willing to pay a certain price. ➡️ Product examples: - Twillio - Opt-in Model - CrazyEgg - Opt-out Model 👉 New Product led growth: Used in some specific scenarios where giving away free trials of your product doesn't help you grab the broader audience or its expensive to offer trials. In that scenario companies often acquire or develop small tools and offer them for free to grab more relevant audience and exposure. ➡️ Product examples:  Hubspot launched Sidekick (aka Hubspot Sales) which solves a specific problem and can be offered as a freemium model. When they wanted to attract a wider audience but it wasn't cost effective to serve customers with their core product for free. #productdevelopment #softwaredevelopment #saas  

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