Preet Rakholiya’s Post

3 biggest mistakes brands make on social media (that are costing them 💩 loads of 💸) (influencer marketing edition) 1️⃣ Short term influencer partnerships When working with influencers, you should look to establish long term partnerships from the outset. It takes a while to build an authentic connection, awareness and trust. That doesn’t come instantly. From the start you need work with influencers for at least 12 months to build that affiliation and trust. 2️⃣ Not giving creators creative control Authenticity will always win an influencer marketing. Yes, sure you want to get the brand guidelines in there BUT you need to give influencers the creative freedom to create content that they KNOW resonates with their audience and doesn't feel forced. Viewers can sniff that out from a mile away, and it puts a bad taste in their mouth. 3️⃣ The third and biggest - expecting results instantly Going back to the first point - influencer marketing is a long game. There's no point in doing something for 3 months expecting results and then, and then completely cutting it. You’re burning money. You want to look at influencer marketing at least as a full 12 month journey, and then reassess after 12 months whether it's something that's been successful for your business. Follow for more #creator and #marketing insights 🎨 + stay bullish 🎯

⚠️ Influencer Marketing is a Waste of Money… Or Is It? ⚠️ Let's be real—if you’re a brand that’s still expecting followers alone to equal sales, you might think influencer marketing is a waste. The truth? It can be, if you’re not doing it right. Here’s where influencer marketing often fails: 1️⃣ Choosing Influencers by Follower Count Alone The biggest misconception: more followers = more sales. Guess what? Many big accounts bring little ROI because they’re not the right audience for your brand. 2️⃣ Fake Followers & Engagement Pods Bots and “likes for likes” circles are rampant. If your influencer’s engagement doesn’t come from real people, you’re wasting money on fake numbers. Who benefits? Not you! 3️⃣ Overpriced Partnerships with No Real Results Some influencers charge crazy rates for a post that doesn’t bring value back to your brand. Influencer marketing works only if the influencer has a genuine connection with their followers and understands your product. But here’s the secret to making it work: When influencer marketing is done right—with strategic influencers who bring real, relevant engagement—it drives massive results. At JPS Media, we focus on quality over vanity metrics, connecting you with authentic influencers who resonate with your brand’s audience. Our promise? No results, no fee. 💬 Let’s start a debate: Has influencer marketing been a hit or miss for your brand? What’s your take on all the hype? Comment below! 👇 #InfluencerMarketing #BrandStrategy #MarketingTruth #JPSMedia #DigitalMarketing #StartupInsights #ROI #AuthenticEngagement #MarketingDebate #SocialMediaMarketing #Entrepreneurship

Doubting the power of influencer marketing to drive sales? Think again! 💥 Recently, I had an eye-opening conversation with a brand team who believed influencer marketing was just a passing trend, unlikely to boost their bottom line. But here's the truth: sales aren't always immediate – they often come in unexpected forms. Here's how influencer marketing adds value that translates into sales: 🌟 Brand Awareness: Collaborating with influencers gets your brand in front of new eyes, reaching potential customers who might not have found you otherwise. 🌟 Credibility: Influencers' authentic relationships with their followers mean their endorsements carry weight. When they vouch for your product, it's taken seriously, driving interest and purchases. 🌟 Target Audience: Forget casting a wide net – influencer marketing allows you to speak directly to your ideal customers, increasing conversion rates and ROI. 🌟 Cost-Effective: Compared to traditional advertising, influencer collaborations offer bang for your buck. They're more affordable and yield substantial returns on investment. In fact, 80% of marketers swear by influencer marketing for customer acquisition. 📈 Ready to tap into this powerhouse strategy? Let's connect at Celestials GG and unlock the sales potential of influencer marketing together! 🚀 #InfluencerMarketing #SalesBoost #Marketing

Ever wonder how some brands go from zero to hero overnight? 🤔 The answer often lies in the magic of influencer marketing. Let's chat about how teaming up with the right influencers can skyrocket your brand’s visibility and trust. And yes, we've got some cool stories to share! 📖✨ 📈 𝗥𝗲𝗮𝗹 𝗧𝗮𝗹𝗸: 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗦𝘁𝗼𝗿𝗶𝗲𝘀 First up, let's talk about Glossier. This beauty brand is all about leveraging micro-influencers who genuinely love their products. They turned their customers into brand ambassadors, creating a ripple effect that massively boosted their online presence and sales. It's like your friend recommending a killer lipstick, but on a massive scale. 💄💥 Then there's Daniel Wellington. Remember seeing those sleek watches all over your Instagram feed a while back? That was no accident. By sending free watches to influencers with a unique discount code, they turned Instagram into their personal showroom, boosting sales and brand recognition like crazy. ⌚️📸 💡 𝗪𝗵𝘆 𝗜𝘁 𝗪𝗼𝗿𝗸𝘀? What do these stories teach us? It's all about authenticity and finding influencers who mesh well with your brand vibe. It's like finding the peanut butter to your jelly. 🥜🍇 When the fit is right, their followers notice and trust your brand more because they trust them. 🔍 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀 & 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀 Using the right language is key. Words like "genuine," "trust," and "partnership" aren't just buzzwords; they're the foundation of successful influencer marketing. It's about creating conversations, not just ads. And yeah, making sure those SEO keywords are on point helps too! 😉 🚀 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗝𝘂𝗺𝗽 𝗜𝗻? Feeling inspired to give influencer marketing a whirl for your brand? 🎉 Whether you're about launching a new product or wanting to give your brand a makeover, the right influencer partnership can open doors you didn’t even know existed. 👋 Hit us up at sinkorswimmarketing.com to explore how influencer marketing can put your brand in the spotlight. Let's make your brand the next talk of the town! 📲 #InfluencerMagic #BrandGrowth #RealTalk #MarketingWins #LetsCollab

📢 The Power of Influencer Marketing: A Key Trend to Watch This week, I want to share a game-changing insight that’s reshaping how brands connect with their audiences: authentic micro-influencer partnerships. 📈 What’s the Trend? Brands are shifting their focus from big-name influencers to niche micro-influencers. These creators, with smaller but highly engaged communities, are driving deeper connections and delivering higher ROI compared to larger-scale campaigns. 💡 Key Learning The key isn’t just reaching people—it’s reaching the right people with content that resonates authentically. Micro-influencers are trusted voices in their specific niches, whether it's fitness, sustainability, or tech. Their followers value their opinions, making their recommendations more impactful. 🚀 Why It Matters Consumers today crave authenticity. They can spot inauthentic marketing a mile away. By partnering with influencers who genuinely align with your brand values, you create real connections that lead to long-term loyalty. ✅ Pro Tip: Prioritize quality over quantity. Find influencers whose audiences overlap with your target customers, and focus on building relationships, not just transactions. Let’s spark a conversation! What are your thoughts on influencer marketing in 2024? Are you leveraging micro-influencers in your strategy? Let me know in the comments! 💬 #InfluencerMarketing #MarketingTrends #ThoughtLeadership #BrandBuilding

𝐈𝐬 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐝𝐲𝐢𝐧𝐠? 𝐘𝐞𝐬. You’ve heard me go on about authenticity in 𝐀 𝐋𝐎𝐓 of my LinkedIn posts (for good reason!) . Let’s talk about it when it comes to influencer marketing. Influencer marketing is on a steep decline, and it’s no coincidence. For years, brands have thrown millions at influencers to peddle products in perfectly staged, #ad-tagged posts, hoping it would drive real engagement. But guess what? Audiences are getting smarter, and trust is fading. ✨ People want authenticity, not glossy, pre-packaged promotions. ✨ 𝐌𝐢𝐜𝐫𝐨-𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬? Better, but even they can’t escape the over-saturation. 𝐑𝐎𝐈? Hard to track, and often, these influencer campaigns fall flat. This only reinforces what I’ve been saying all along: authenticity is the game-changer. Real customer relationships are the future. No more piggybacking on someone else’s followers or banking on vanity metrics. Brands need to get back to genuine connections, not the flash-in-the-pan influencer hype. 𝐃𝐨𝐞𝐬 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐢𝐥𝐥 𝐡𝐚𝐯𝐞 𝐢𝐭𝐬 𝐩𝐥𝐚𝐜𝐞? Sure, but its power is rapidly diminishing. 𝐓𝐡𝐞 𝐬𝐦𝐚𝐫𝐭 𝐦𝐨𝐯𝐞? Shift focus back to building trust, with your own voice and values. 💡 What’s your take—time to rethink the strategy? Drop your thoughts below. Let’s get real.👇 #AuthenticityAlways #InfluencerMarketing #MarketingTrends #FractionalCMO #LinkedIn

When it comes to growing a brand, influencer marketing and organic word of mouth (WOM) have their strengths, but WOM often shines a bit brighter. 💡 Influencer marketing taps into people with large followings to promote products. 📢 While it can quickly boost visibility and credibility, it’s a paid approach that sometimes feels less authentic. 💰 Success here hinges on finding influencers who genuinely align with your brand and audience, which can be challenging. 🎯 Conversely, organic word of mouth is about customers sharing their experiences naturally. 🌱 This method is far more authentic, as people inherently trust recommendations from friends over advertisements. 🤝 The beauty of WOM is that it cultivates genuine connections and long-lasting relationships with customers. 💞 While influencer marketing provides speed and reach, WOM fosters deeper trust and loyalty that can drive sustained growth over time. 🛤️ For long-term success, consider prioritizing WOM as your cornerstone strategy while still leveraging influencers when it makes sense. 🤔 What do you think? Which strategy has worked best for you? 🔄 #Marketing #WordOfMouth #InfluencerMarketing #BrandGrowth #CustomerTrust #DigitalMarketing #MarketingStrategy #OrganicGrowth #BrandLoyalty #BusinessGrowth

How much should you actually spend on influencer marketing? 💸 Big budget, small #budget, or somewhere in the middle—there’s no magic number, but it’s all about spending smart and how strategically you approach it:  📈 Are you focusing on reach or engagement? 📈 🕰️ Prioritising long-term content value or short-term wins? 🕰️ 🌟 Working with nano, micro, micro, or pouring big into mega influencers? With fees levelling out and brands getting pickier, 2025 is all about being intentional, selective and creative. The focus is shifting to engagement, authenticity, and finding the right mix of creators 📊 In our latest report, we break down: ✅ Budget trends and how brands are spending smarter ✅ The rise of micro-influencers and why they’re winning ✅ Strategic ways to mix influencer marketing with other channels ✅ Performance-based payment models that motivate influencers to deliver results And of course, we’ve thrown in a success story and checklist to inspire you to think ahead as you gear up for the new year! Ready to get on top of your 2025 strategy? Let’s help you prepare for an exciting year in #influencermarketing, where every pound, euro, and dollar spent (hello, global expansion!) delivers real results 😉 Download link(s) in the comments ⬇️

Let's talk about influencer marketing – it's no longer a buzzword! 🌟 Did you know a recent study showed it can generate 11x higher ROI than traditional advertising? 💸 That's a game-changer for reaching new audiences and building brand trust. 🙌 Here's how it works: 🎯 Find your niche besties: Forget chasing follower counts! We want influencers whose values mirror your brand's and whose audience reflects your ideal customer. Think of them as your brand champions speaking directly to the right people. 🎨 Content chemistry matters: Imagine collaborations that blend your brand voice with the influencer's style seamlessly. We're talking about creating captivating content that educates, entertains, and inspires the audience. ✨ 🤝 Building trust, not just sales: Influencer marketing isn't a one-shot deal. It's about nurturing long-term relationships with influencers and their communities. Focus on building trust and credibility by offering valuable content that resonates with their audience. Feeling the influencer marketing spark? 💡 If this post got your creative juices flowing, hit that repost button and share the power with your network! 🔁 #InfluencerMarketing #ContentMarketing #BrandAwareness #MarketingStrategy #ContentAmplification #InfluencerCollaboration #AudienceEngagement #BrandAdvocacy #InfluencerPartnerships #ContentPartnerships #InfluencerStrategy #CollaborativeMarketing #TrustBuilding #SocialMediaMarketing #MarketingROI #ContentCreation #DigitalMarketing #MarketingTips #MarketingTrends #B2BMarketing #ContentStrategy #InfluencerOutreach #InfluencerContent #SEO

If you follow "On & Off " Influencer strategy, this is for you.. Many brands like yours fall into the trap of the "Campaign Approach" 📈 A quick burst of promotion around specific events But what if I told you this approach is leaving significant value on the table? Let me explain.. Influencer marketing thrives on relationship building. 🧑🤝🧑 🗣️ Consider influencers as brand storytellers, not just temporary advertisers. When you partner with them for the long haul, you unlock huge benefits: 1️⃣ Compounded Impact: Repeated exposure over time builds brand trust and loyalty with the influencer's audience. ✅ A one-off campaign is a blip, a long-term presence is a marathon. 2️⃣ Authentic Advocacy: When influencers organically integrate your brand into their content, it feels genuine. ✅ They become true advocates, not just paid promoters. 3️⃣ Top-of-Mind Awareness: Consistent influencer presence keeps your brand at the forefront of your target audience's mind. ✅ And consistent marketing gives consistent results. 👉🏻 Brands like Obvi, Loop Earplugs, and Wild understand this power. Now, shift your focus from short-term bursts to "always-ON" influencer marketing. Drop a comment below & share your biggest challenges with influencer marketing. #influencermarketing #dtcbrands #shopify #ecommerce #marketing #dtc