PrettyGreen | B Corp’s Post

So there I was, fresh from the whirlwind of McCann NYC, landing with a bit of a thud in London, 2008. The transition from bustling ad scenes to, well, a career pause wasn't exactly what I'd call a soft landing. The job market was as inviting as a closed door. Fast forward to my first big client meeting in London. To say I was a bundle of nerves is an understatement. I was so jittery, I resorted to fidgeting with my pen, desperately trying to find my client-speaking groove. And then, as if to add a dramatic flair to my anxiety, the pen exploded. Ink. Everywhere. It was like a scene from a comedy sketch, except it was my life. The meeting took a nosedive, and so did my confidence. But, you know what? It was in that inky mess that I realised we're all just human. Even clients. There's this illusion of perfection we chase after, but real life? It's far from perfect. That day, covered in ink and embarrassment, I think I became more human to my clients. And somehow, that disastrous meeting turned into the foundation of a strong, successful working relationship. It was as if letting my guard down and showing my vulnerability made me more relatable, more trustworthy. When our client L'Oréal rolled out their #WorthitResume campaign, it struck a chord with me. It was a reminder that our mess-ups, our not-so-fine moments, are often where we shine the brightest. Or, at the very least, where we learn the most. Now, when I present, I keep my hands free – no pens to betray me. I've embraced my story, ink stains and all, because sharing these moments can help us all be a bit more forgiving of our flaws and fearless in the face of new challenges. So, here's to the mishaps, the blunders, and the beautifully imperfect journey. It's through these #proudfailures that we truly grow. Shayne Millington Elav Horwitz Nusara Chinnaphasaen Ioana Filip Isabel Castens Erica Yahr (she/her) Stephanie Nerlich Ann-Christine Diaz Ioana Zamfir Would you join me and post your own “proud failures” stories? Please include hashtags below👇🏼 #WorthitResume #LOrealParis #TruthWellTold #McCannWorldgroup

Meet Danielle Osio, our employee spotlight of the month! 🤩 What is your role, and what does it entail? I am a social media coordinator. My job is to actively communicate with clients about their social media strategy and work with them to create the perfect timeline, content, and goals. What is your favorite part of your job? My coworkers! They are so supportive and kind. How do you enjoy spending your free time outside of work? Spending time in nature, reading, artistic endeavors (painting/photograph/etc.), friend/family time, going to museums, and thrifting. Your favorite meal? You can never go wrong with a good burger and fries. #Teamworkmakesthedreamwork #EmployeeSpotlight #employeeappreciation #employeerecognition #employee

Working in a 9-5 Office? Why Creatives Say "No Thanks" Discover why creatives choose to sacrifice higher paying jobs for their passion. Learn about the challenges and rewards of pursuing a creative career. #CreativeCareer #JobSacrifices #PursuingPassion #CareerChoices #CreativeIndustry #ChallengesOfCreatives #CreativeLifestyle #JobSatisfaction #JobVsPassion #CareerDecisions

How is the job market at the moment? I'm having a lot of conversations with both creatives and clients at the moment, and here are some of the top observations for what I'm noticing in the market right now. #creativerecruiters #creativerecruitment #creativeindustry

Ultimately, lead time success is the sum of many parts. With so much often weighing on the BIG creative idea, though, a wholly strategic approach to creative ideation plays an important role in the planning process, and overall attendee experience. While our Creative Services Director, Rebecca Shanks (who we’re thrilled to have back on deck following maternity leave 🌟) says being asked to ‘be creative’ without sufficient time to do so in a strategic way is one her biggest challenges, with lead times in a constant state of flux right now, there is a solution at play. Swipe for the big reveal, as Becca shares some insight into how she and the Sledge creative team deliver on the big idea. #Sledge #creativity #creativeteam #eventplanning #projectplanning #eventproduction

I am by no means a creative (though I wish I was ) but this past week, M&C Saatchi Group tasked us to create an advertisement that's both creative and aligned with the philosophy of Brutal Simplicity of Thought. The goal: to create something simple yet memorable, avoiding over-complication. As Maurice Saatchi once said, "simple ideas enter the brain quicker and stay there longer." 🧠 Our task was to develop an ad for Stocked, a company that offers Revolutionary Meals for Modern Lives. What do you think? Is the ad brutally simple? #OpenHouse2024 #LearnWithMCSaatchi #ProfessionalGrowth

🌟 Calling all creative directors, talent managers, and recruiters! 🌟 We’re thrilled to invite you to Creatives & Caffeine— our networking event of the year, reimagined. Instead of a traditional portfolio night, we’re shaking things up with a relaxed, interactive experience where real connections are made over coffee (or chai!) 🍵✨ Here’s what makes this event unique: 🔹 Two focused sessions: To help you connect with the right people, we’re hosting separate days for Accounts & Strategists and Art Directors & Copywriters. No more sifting through endless portfolios – meet exactly who you’re looking for! 👀 🔹 Knowledge exchange: This event is all about bridging the gap between up-and-coming creatives (us) and experienced pros (you). Your insights could be the spark that kick-starts a new generation in the advertising industry. 📅 Event Details November 26th, Tuesday: Accounts & Strategists November 28th, Thursday: Art Directors & Copywriters 📍 Location: Red Rocket Coffee— 1364 Danforth Ave, just half a block from the Greenwood subway station. Whether you're here to share your knowledge or soak in new ideas, come for the coffee, stay for the connections. Get ready to network, chat, and maybe spill a little tea😏 We can’t wait to see you there! Wondering what you'll see there? Check out my portfolio! https://lnkd.in/djGQnRzG #CreativesAndCaffeine #NetworkingEvent #AdvertisingIndustry #CreativeNetworking #TorontoEvents

I wanted to share some of the fantastic work our team has been up to this quarter!! We've been working hard to develop a deep understanding of the jobs our LinkedIn employees need to get done, and what environments and experiences can best to support these jobs. Just this quarter our team, in collaboration with the Design Strategy, PE, Ops, and Sustainability & Engineering teams, conducted 5 experiments (fully completing 3), 90 interviews, 3 focus groups, 33 user testing sessions, collected 703 observational data points, and launched 5 unique surveys. We’ve learned a lot!   Here are some of the most interesting and impactful findings:   Learning from our Employees:   Jobs to Be Done: as of this quarter we’ve completed interviews with 5 out of 7 orgs and are beginning to see key similarities and notable differences. We have identified 3 key workplace opportunity areas, where we see there are unmet ‘jobs to be done’ in the office around efficient collaboration, building social capital, and supporting an amazing overall employee lifestyle.   Key Experimentation Results:   We’ve conducted several experiments to explore how we can solve one of our key unmet Jobs to Be Done around efficient collaboration. These included:   ·   Digital Wayfinding: 33 usability tests showed positive user sentiment (NPS=75) and strong appreciation for the ability to see meeting rooms’ availability status. Timed wayfinding tests indicated fewer errors in reaching destinations, but interaction time could be reduced with UI design improvements. ·   Hive 3.0: Placing arches in a quieter and less foot trafficked environment produced strongly positive user sentiment, but reduced the rate of VC behaviors, and increased the rate of camping/personal-item-storage behaviors. Hive-like concepts are recommended for areas with moderate levels of “buzz” (~58 +/- 10 dB) and foot traffic (~20 people/hour).   ·   Drop-In Room Camping:  Drop-in rooms with iPad schedulers had more daily turnover (less camping) than drop-in rooms without them, but there is frequently misalignment between rooms’ occupation status and reservation status – this should be mitigated by placing limits on reservation durations. Want to learn more? Feel free to reach out to me and chat! 😀 Aurelio David Joe Skinner Casey Niblett Sara Winterstorm Lisa Britz Mikhael Banut Lauren Gallegos Jacob Bliss Virginia Alexander, AIA Stephen Steen Victor M. Sanchez Cristal J. Ortiz Claire Holton Andrew Knueppel Daniel Hampshire Chris Butterick Tyler Hersom Iolanda Antunes

Where creativity meets execution 🎥✨ This is my workspace, where ideas transform into impactful visuals and stories. From editing layers to crafting narratives, every detail matters. Here's to passion, hard work, and a vision that keeps growing! 🚀 #Workstation #VideoEditing #ContentCreation

Employee Spotlight: Meet Stephanie Nicole Vargas We’re excited to highlight Nicole, our other amazing Customer Success Manager at Spacebar Visuals. Learn more about their role, what drives them, and some fun facts that make them unique! Q: What’s your role at Spacebar Visuals? A: I manage client accounts and ensure customer success by understanding client needs and delivering tailored solutions. I oversee projects, address concerns, and collaborate with teams to meet expectations.Through proactive communication and problem-solving, my job is to make sure that our clients feel valued and supported, leading to long-term partnerships and successful outcomes. Q: What’s your top career tip for anyone starting in your field? A: Focus on building strong, genuine relationships with your clients—trust is key! Consistently meet deadlines to show reliability, and stay organized to manage multiple projects efficiently. Effective communication and attention to detail will also go a long way in this field. Q: What do you enjoy outside of work? I enjoy travelling, reading books, and attending concerts! These three activities define my lifestyle the most, keeping me inspired and add excitement to my everyday routine. At Spacebar Visuals, we’re so proud to have an amazing people like Nicole who make a real difference in what we do every day. Be sure to connect with Nicole to learn more about their work! 👥 Want to join a team like ours? We’re always looking for passionate individuals to drive creativity and results. Connect with us! #EmployeeSpotlight #SpacebarVisuals #GrowthMindset