Proactive Global’s Post

Sparking Growth: Insights from Last Night's Chief Marketing & Sales Roundtable Last night was electric! I had the privilege of joining some of the industry's brightest minds at the Chief Marketing & Sales Roundtable. The energy in the room was palpable as we dove into the most pressing issues facing marketing and sales today. These weren't just surface-level conversations. We went deep, exploring innovative strategies, sharing real-world challenges, and brainstorming solutions that will propel our teams forward. The authenticity and openness were truly inspiring. I left the table feeling energized and equipped with actionable insights that will undoubtedly elevate our marketing and sales game at Hitachi Digital Services. A huge thank you to Caitlin Fisher Durkin for bringing together such a powerful group! Who else is passionate about tackling the future of marketing and sales? Let's connect in the comments and keep the conversation going! Amy Reinert Joelle Moroney Kiran Smith Mary-Katherine McCarey Kelly Beaudin Beth Lind Monique K. Michela De Gennaro Laurel Gerdine Tamara Grindrod Heather Shea Katie Desmond Martha Sager Gandhali Bhole Rachel Saunders Brooke Duffy Fatima Harvey Rebecca Schuette Rachel Makofsky Elizabeth Lorber Carolyn Childers Lindsay Kaplan #Marketing #Sales #GrowthMindset #Roundtable

My first in-person event with Chief! It was amazing - a roundtable with incredibly talented leaders focused on the most pressing issues facing CMOs and CROs today. A couple of takeaways I had: (1) get smart on the need for brand safety teams as we progress into the future, approaching an unprecedented time for brands and companies' reputation risk and (2) leverage the power of authentic connection, uplevel the support and amplification I can provide my fellow Chiefs as a start.

On the 9th of July, our DACH Marketing Roundtable Meeting was filled with networking and collaborative conversations. Simona Laqua-Willigens led an insightful discussion on MODERN WORKING-DEVELOPING A MULTI-DISCIPLINARY TEAM. Thank you for sharing your valuable insights on this modern working marketing topic! We eagerly anticipate your return for future discussions to drive the marketing space forward. To network with marketing leaders like Simona, reach out to learn more about registering for our 15th October Event. #DigitalMarketing #Roundtablediscussions #StrategyInsights #ThoughtLeadership #Innovation #MarketingLeaders

Happy National Field Marketer's Day! Celebrating the incredible impact of field marketers who bridge the gap between brands and customers, driving growth and connection in every community. Your dedication to on-the-ground strategies is what makes businesses thrive. Here's to innovation, adaptability, and success in the field! 🌟 #FieldMarketers #MarketingExcellence #CommunityImpact #BrandBuilding #CustomerEngagement #GrowthStrategies #OnTheGroundMarketing #SalesAndMarketing #BrandAwareness #NationalFieldMarketersDay

I was recently hired by a production company for a killer client project that delivered amazing results. But when I followed up, they had no idea how well it went. Talk about a missed chance to celebrate the win! And I get it. Collecting data and connecting with execs can seem like just another task on the list. Still, it's crucial to remember that these steps can make all the difference in elevating your team’s visibility. My latest article breaks down practical strategies to turn your hard work into recognition. 🌟 🥹 Focus on What Matters: Highlight key metrics like reach, conversion rate, and ROI to show the impact of your work. 🏔️ Foster a Results-Driven Culture: Ensure your entire team (even vendors) are as invested in the outcomes as you are. 🖇️ Connect Directly with Executives: Share your team’s accomplishments with the C-suite to tie their names to success and keep your work top of mind. Boosting your team’s profile is more than just delivering great work—it's about making sure that work is seen and celebrated. Dive into the full article for more insights on turning your numbers into notoriety! 🔗 Read the full article here! https://wix.to/C7NmXOS #MarketingStrategy #CampaignSuccess #TeamRecognition #MarketingTips

🌟 Exciting Panel Discussion Alert at the CMO Inspired Summit! 🌟 Join us for an insightful panel discussion: "Playing Your Part - Creating Ecosystems of Effectiveness" 📅 Date: July 10th 📍 Location: IET: Savoy Place, London 🔹 Moderator: Tony Miller, Former CMO, Weightwatchers 🔹 Panelists: Ankeeta Deb, Growth Marketing EMEA, Aon Swagat Choudhury, Global Director-Digital, Mars Deon Pillay CMgr MCMI, Head of Marketing Operations, Legal & General Toni Allen FCIM, Chief Engagement & Growth Officer, IET In an era where collaboration and interconnectedness define success, understanding the business ecosystem and your role within it is paramount. This panel will explore: 🌐 WHO is involved in an effective ecosystem in today's business landscape? 🌐 WHY are ecosystems crucial for modern marketing strategies? 🌐 WHAT challenges arise from the many moving parts, both internally and externally? 🌐 HOW can you balance participation and ownership for optimal effectiveness? Marketing success today extends beyond the traditional marketing team. Everyone must play their part in the ecosystem, from product design to market delivery, including testing, sourcing, and customer advocacy. Don’t miss this opportunity to learn from industry leaders and transform your approach to marketing. See you there! Learn more: https://lnkd.in/e_Nqr6yG #CMOInspiredSummit #MarketingEcosystems #PanelDiscussion #MarketingStrategy #SavoyPlace #LondonEvents #CollaborativeMarketing

Executives are a critical component of any company’s GTM strategy. If your leaders aren’t acting as spokespeople for the org and encouraging those within the org to be advocates then huge opportunities are being missed. Join EveryoneSocial CEO Cameron Brain and Khoros CMO Lindsay Sanchez for an enlightening webinar on harnessing the power of executive presence.

The first quarter of our fiscal year was bustling as my team sought new methods to enhance our communication and engagement with colleagues from across the company. Last week, it concluded with our all-hands call, conducted at three different times and in two languages, which - anecdotal feedback suggest - was a resounding success and fostered connections within our global team. The achievement I hold in highest regard is the successful launch of our inaugural "Marketing Transformation Days". This two-day event was designed to provide a space where Marketing colleagues can share, learn, get inspired, and receive insights from within and outside of Fujitsu. We had sessions on ABM, AI, Branding, and more, led by our team and external partners. It was also a chance for colleagues from other areas to see what we're up to and work more closely together. I had the chance to host one of the sessions, sharing our new communication approach for this year within the Marketing team. It was a fantastic experience, and I’m thankful for the opportunity. I'm so proud of my team members Erika Shirai, Misaki Adachi and Shinya Hisano and thankful for my manager 佐々木由理子 for all their hard work, passion for experimenting with new things and making this event happen. Your dedication and creativity are amazing! I'm curious—how have you experimented with new ways to communicate and create alignment between different functions in your business? What worked well, and what challenges did you face? What is your experience with creating a (virtual) space in time for all thing transformation? Here's to a great quarter and many more exciting communication and transformation initiatives ahead! (the great visualization of our team below was created by the talented Misaki Adachi) #MarketingTransformation #GlobalMarketing #Teamwork #Innovation #BusinessImpact #MarketingStrategy #InternalCommunication

🚫 Awards are nice. They look good on shelves and make for good talking points, but let's be real—trophies don’t drive business results. 💪 At The Thaiger, we see a lot of these marketing agencies racking up awards, but we don’t measure our success by plaques on the wall. We’re laser-focused on doing what really matters—delivering real, impactful results that make our clients thrive. 📈 Our measure of success? Millions of views, record-breaking engagement, and clients who keep coming back. We are here to GET SH*T DONE. It’s not about the recognition; it’s about the grind, the hustle, and delivering ROI that actually makes a difference. So while others chase the spotlight, we’ll keep our heads down and let our results do the talking. 💥 My number is on my profile, or you can email me your inquiry at zo@thethaiger.com #MarketingResults #TheThaiger #ImpactOverAwards

There is a decent flow of conversation around GTM alignment and most of it is about internal team alignment. Aren’t we leaving out the most important part? It’s critical to make sure your departments of sales, marketing, CX and product are all on the same page. They each have a unique function and see the problem from their special perspective, and need to act in unison. Yet all of those teams are dependent upon the same essential foundation: the prospect/customer. If you think of that foundation (prospect/customer) as solid, or even semi-solid, you’re not paying enough attention to your markets. Growing a market is more like sailing. (I’m not sailor although I did crew on a J-29 in high school). The conditions you’re boat is experiencing are constantly shifting. The wind, the current, the temperature. While your objective stays constant, all those changing conditions should shift your response. You must use the conditions to tune your response. You should be questioning your last market assessment. How often? At least once a quarter. No matter the alignment of your crew, if you misread the wind, you are going to pay for it in performance. The markets are changing on you. Constantly. Make sure you’re objectively sensing how they are changing. Listen to the market. Do it objectively. Do more research.