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In the ever-evolving landscape of digital advertising, navigating the cookieless world demands innovative approaches. That's where the integration of AI and data science becomes crucial for brands seeking success. Filippo Gramigna, COO of Onetag, offers valuable insights into leveraging programmatic technology and a privacy-centric approach for effective paid media activation and curation. From building direct customer relationships to utilising AI-driven platforms, the key lies in leveraging first-party data with consent and advanced predictive analytics. Embrace the power of AI and data science to revolutionise programmatic advertising and deliver unparalleled experiences for your customers: https://lnkd.in/dvs_KrsG #AI #DataScience #AdTech #ProgrammaticAdvertising #CustomerPersonalization #PrivacyCompliance AiThority.Com

Advertisers and media companies have been leaning into generative AI tools, such as shoppable advertising. Teads CMO Natalie Bastian shared her insights on the latest trend on CNBC written by Lillian Rizzo: Across the ad industry, the growth of AI is “revolutionizing how brands reach audiences. The integration of AI is driving measurable outcomes, maximizing media effectiveness, and improving return on ad spend across the industry." At Teads, our AI Creative Program showcases how AI can be leveraged to enhance various stages of the creative process, from asset diagnostics to dynamic creative optimization (DCO) at scale. As AI continues to evolve, it will not only determine the best ad placements but also identify the most fruitful media channels, making a big difference for brands navigating the traditional media landscape.” Read more on how AI tools are advancing shoppable advertising on CNBC: https://lnkd.in/gY7su8sh #ai #commerce #shoppableads #augmentedreality #dco

❄️ We’ve got another seasonal blog to help you crush your media goals! This time programmatic expert Brittany Medina shares Six Ways to Improve Your Holiday Programmatic Plan in 2024, including expert insights on CTV, demand gen, AI and propensity modeling, DV360 tips and more! 🎁 👉 Read the full blog: https://hubs.la/Q02W4HGp0 #DV360 #ProgrammaticAdvertising #HolidayMarketing #DigitalStrategy #Adswerve #CTV

As AI continues to revolutionize the ad tech landscape, it's clear that the industry is shifting from awareness to action. The conversation at Cannes Lions highlighted AI's potential to solve upcoming challenges and infuse every part of the ad experience, making it a crucial movement for ad spend. By embracing AI, we can unlock new efficiencies, enhance customer experiences, and drive business growth - the future of advertising is here. #AdTech #CannesLions #Advertising

Ever wonder what "audience curation" really means when AI companies throw it around? 🤔 Transparency isn’t just a buzzword for us at Inuvo—it’s a core value that drives everything we do. Here’s the scoop: Our AI technology, IntentKey, doesn’t just play by the rules—it rewrites them. Think flexible models that glide seamlessly between ID and ID-free environments and custom curation that’s as unique as your audience. 🎯 Check out all 4️⃣ key advantages that set IntentKey apart: https://bit.ly/3Me53dH

So, is AI-powered curation the next big thing in programmatic ads? Can algorithms really match our creative spark, or just make the process smoother? 🤷♀️ As we navigate through this ever changing digital and data led landscape, it's worth thinking about how tech and creativity can work together. Whether thats engaging audiences, staying relevant online or even using AI to inform our sustainable missions. Some Monday morning food for thought 🧠 - read more from Onetag in this recent article: https://lnkd.in/eJ3yCMcS #AdTech #AI #Innovation The Digital Voice™

Ever wondered about the synergy between AI and programmatic advertising? 🤔 Our CEO, Anders Lithner, delves into this intriguing connection and its transformative potential for the industry in his latest commentary for AiThority.Com. 💬 "To create a self-driving car, you don’t need petrol, but you do need millions upon millions of rows of data from cars driven by humans. The same goes for ad tech," says Anders. For Anders full insights, click the link below: 👇 https://lnkd.in/dvs_KrsG #programmatic #adtech #martech #adcampaign #measurement #artificialintelligence #branded #brandlift #brandmetrics #AI #ML #advertisingcampiagns

AI tech to accelerate digital media industry: dentsu e4m report. The dentsu-e4m Digital Advertising Report 2024 delves deeply into the potential of Generative AI for consumers, brands, companies that create them, and agencies that help sell them. Harsha Razdan | Annurag Batra I Nawal Ahuja Dentsu India I JioCinema I DangleAds Technologies I LinkedIn I Teads I Mobavenue Media #dentsue4mreport #genAI #digitaladvertising #digitalinsights #advertisingreport

Excited to see Good Apple's AI tool, Harvest, featured in ADWEEK yesterday! https://lnkd.in/epwGAUTh Harvest, an artificial intelligence tool developed by media agency Good Apple, is redefining how the agency measures campaigns, ultimately helping it drive revenue for clients and secure new business. By integrating data from multiple sources—client sales, out-of-home, TV, and digital ads—Harvest shows how a campaign performs across channels, such as search or social. This helps Good Apple’s clients understand where their ad dollars are most effective, enabling smarter budget decisions and more strategic planning.

The Future of Ad Tech: Trends to Watch in 2024 Stay ahead of the curve with our latest insights on the ad tech trends set to shape the industry in 2024. From AI advancements to new monetization strategies, discover what’s next and how you can prepare. Read our full analysis: https://bit.ly/4c2BdDk #AdTech #DigitalPublishing #FutureTrends #Innovation