PRophet’s Post

How does AI fit into PR? In lots of different ways, but how does AI fit in at Hodges? Here's how we're thinking about it. #GongBlogTHP

How does your AI philosophy align with ours? Greg Surber, APR can summarize our approach in four words...but we're going to make you click the link. #GongBlogTHP

Dove’s response to #GenAI is “on-brand" and "on-strategy.” 👏 Staying true to your brand purpose means some of the hottest tech and tools will not always align. That’s okay. But as the article highlights, "The ethical challenge for most brands is not about whether or not to use AI, but rather how to use AI." Part of your exploratory phase should focus on learning how these advancements can create value with a #ResponsibleAI lens. #Marketing #BrandStrategy #AI

The integration of AI technology into contemporary PR and marketing programs has ushered in a new era of enhanced productivity and operational efficiency. However, as may headlines have warned, AI is not a neutral and always-right comms partner. In this blog post by our CEO, get more insight into the great and not-so-great aspects of this technology and how to create a human-AI partnership. #AI #GeneraitveAI #PR

PR Forecast: AI Integration, Industry Consolidation, and Purpose-Driven Communication. As mid-year approaches, Forbes' insights from February remain solid. https://lnkd.in/gV68Bfvm

The widespread adoption of AI is a watershed moment in the world of marketing and PR. AI-powered tools can automate a myriad of time-consuming and mundane tasks, freeing marketing and PR pros to focus on more strategic activities. To use AI effectively, think about the three factors discussed in this blog post by our CEO, Cara Sloman. #publicrelationsagency #AI #GenAI

The Future of PR: How AI, Creativity, and Crisis Management Are Changing the Game #PRInsights #CrisisPR #CreativePR #RealTimePR #FutureOfPR https://lnkd.in/gRDJYJuX

Like many other industries, AI is set to revolutionize the way we work. The PR industry is already exploring the benefits of AI and automation for tasks such as media monitoring, data analysis, and content generation. This is just the beginning, as AI is expected to filter into other areas, boosting productivity and efficiency. Experts predict that AI and automation will become deeply integrated into PR practices in the next few years, freeing up time for PR professionals to focus on strategy, creativity, and relationship-building. Check out this Forbes article to learn more about the top PR trends for 2024. #AI #automation #PR #productivityboost #Forbes

As we step into 2025, the landscape of #publicrelations is undergoing a transformative shift, driven largely by the rapid integration of artificial intelligence. Beyond #AI, some of the other areas #PR professionals are highly impacted with are the usage and implementation of data-driven strategies, the integration of PR with other #business functions such as #programmatic, and the increasing importance of #authenticity and #social responsibility. In this article, we explore #expert opinions on the future of PR in 2025, delving into how these advancements are shaping the industry and what PR professionals can expect in the years to come.

Some interesting considerations here in a Page Society blog post for how #AI could change #communications: - the #marketing funnel will collapse - personalized search engines will emerge - AI will be the #influencer, not people - #PESO (cred: Gini Dietrich) will be driven by audience learning and planning - it will require new approval #systems to keep up with #content creation (that one really made me stop and think for a sec) - and more, read article ⬇️