PulsaFutura’s Post

Why Brands Are Shifting from Influencer Marketing to User-Generated Content 📲? The world of digital marketing is evolving, and brands are rethinking their strategies. A major trend we’re seeing? The shift from influencer marketing to user-generated content (UGC). Here’s why this transition is making waves: ✨ Authenticity Over Authority: Consumers crave real, relatable content. UGC, created by everyday users, feels genuine and builds trust faster than polished influencer posts. 👥 Community-Driven Engagement: Brands leveraging UGC tap into their loyal customers’ voices. This strengthens community bonds and turns customers into brand advocates. 💰 Cost-Effective Creativity: Collaborating with influencers can be expensive. UGC offers fresh, creative content at a fraction of the cost—and it’s often more impactful. 🔗 High Conversion Rates: According to a Nielsen study, 92% of consumers trust recommendations from peers over ads. UGC amplifies this trust, leading to higher engagement and conversions. 📊 Scalability: With the right strategies, UGC can be scaled effortlessly across platforms—think reviews, testimonials, and real-life product use cases. The takeaway? While influencers still have a place, brands are realizing the power of their own customers’ voices to drive loyalty and authenticity. How is your brand adapting to the rise of user-generated content? Let’s discuss your strategies in the comments!

Did you know that every $1 spent on influencer marketing generates an average of $5.70 in ROI? (almost triple the revenue of traditional advertising) If you’re an e-commerce brand, this could be your ticket to scaling smarter, not harder. Here’s how to make influencer marketing work for you: 1️⃣ Choose wisely. Micro and Nano-influencers (10k–100k followers) have engagement rates of up to 60% higher than macro-influencers. Their tight-knit communities trust their recommendations. 2️⃣ Tap into authenticity. 92% of consumers trust influencer recommendations over ads. A relatable story from a trusted influencer drives conversions better than flashy marketing. 3️⃣ Maximize value. Reuse influencer content in ads, emails, and your website. User-generated content increases engagement by 28% compared to branded visuals. 4️⃣ Measure success. Use tools like Google Analytics or affiliate tracking. On average, e-commerce brands see a 20% boost in sales within the first 3 months of implementing influencer campaigns. 🎯 The numbers speak for themselves. Influencer marketing isn’t an expense—it’s an investment with proven returns. Have a look at this infographic to more about influencer marketing.👇

I agree with Lara Mowforth that we see this far too often; clients are not fully leveraging the content they commission. They pay for digital usage but often fail to activate it effectively or don't have the right amplification strategy behind it to get the best CPMs. This is a huge missed opportunity to maximise results and truly benefit from their investment. Let's rethink our approach to content amplification and ensure every piece of commissioned content reaches its full potential! 🌟

I crafted a Influencer Marketing Campaign in less than 3 days 🤯 Building a campaign isn’t just about speed; it’s about precision. In less than 3 days, I tackled every step, ensuring no detail slipped through the cracks. Here’s how it went down: 1️⃣ Strategy with Purpose – Set clear, measurable goals right from the start. Whether it’s engagement, reach, or sales, knowing the target defines the rest of the campaign. 2️⃣ Stakeholder & Budget Alignment – Fast decisions on budgets and approvals are crucial, but so is balancing those with the campaign’s potential ROI. I secured buy-in early so we could execute without delay. 3️⃣ Risk Analysis & Preparation – I always anticipate potential obstacles: miscommunication, market timing, platform issues. A quick but thorough risk assessment lets you proactively manage challenges before they arise. 4️⃣ Content Strategy that Connects – It’s not enough to just post; content needs a plan. From tone to timing, the content strategy lays out how the influencer’s message will resonate with their audience authentically. 5️⃣ Details, Details, DETAILS– Promo codes, engaging copy, and actionable CTAs make the campaign cohesive and actionable for both influencers and followers. Every element should serve a purpose and drive results. Takeaway for Business Owners: Influencer marketing isn’t just a buzzword—it’s a powerful strategy to elevate your brand to the next level. A well-crafted campaign can deliver a 6:1 ROI, meaning that for every dollar invested, you could see $6 in return. Why? Because influencer marketing is uniquely positioned to tap into authentic connections and the direct influence that drives real engagement and loyalty. #InfluencerMarketing #ROI #GenZMarketing

When it comes to enhancing your marketing strategy, understanding whether to leverage user-generated content (UGC) creators or influencer marketing can significantly impact your success. Both approaches have their own unique benefits, and the right choice depends primarily on your business goals. Is it wise for your business to invest time and resources into traditional influencer marketing to produce this content, or are you better off creating a UGC strategy? Here's a couple things to consider when determining which is best for your business: 1. Define your goals: An influencer gets paid to create content and distribute it across their marketing channels. If your primary goal is to build brand awareness and reach a wider audience, influencer marketing may be the way to go. Influencer marketing aims to achieve targeted business outcomes, such as increasing engagement and generating traffic. A trusted referral with the right influencer in your niche can go a long way. UGC creators aren't responsible for posting content to their social accounts, and instead are paid to produce specific photos and videos that a brand can use across their marketing channels. You're fostering a community within your existing audience and building consumer trust at the same time by seeming relatable and genuine. There's a dramatic increase in web conversions when websites feature user-generated content. 2. Consider your budget: If you have the budget for it, partnering with influencers can yield both high-quality content and access to larger audiences, potentially providing you with a greater return on investment. Their rates are typically higher as they've spent time growing their audiences and building their trust, offering a much larger reach. Whether you partner with a nano or macro influencer can greatly impact costs as well. UGC creators are often more budget-friendly. There is no industry standard, but on average brands are paying between $150-250 per piece of content, with all the rights to redistribute. This can be a great option for brands that might not have a huge marketing budget but still want to engage their audience with authentic content. To wrap this up, in an ideal world brands would include both UGC creators and influencers in their content strategy. By leveraging each, you can create a more dynamic and effective marketing campaign. When resources are tight, the key is to align your approach with your business objectives. Share this with a business owner who could use the insight 👋 #socialmedia #ugc #influencermarketing #contentstrategy

From my experience with multiple clients investing heavily in influencer campaigns, it’s evident that brands often overlook the crucial step of amplifying this high-performing content. Due to Influencer’s relatability and authenticity, Influencer-generated content consistently outperforms branded assets in an amplified setting. We recently worked with a client within the beauty and healthcare sector, to validate an important hypothesis: promoting influencer content from their own accounts delivers a lower CPM compared to brand accounts. By repurposing influencer campaign content for ads, we edited multiple ad assets & variations, adjusting specific cues, calls-to-action and key messages. Comparing the results to the brand’s average CPM, we observed: Dark Posting from influencer profiles resulted in a 62% lower CPM compared to standard brand campaigns. The results speak for themselves and this should make you rethink your approach to content, not just Influencer Marketing. For more insights on optimising your brand's influencer marketing, reach out at lara@hoozu.com.

Key takeaway: Think beyond influencer creation. Strategic amplification plays a vital role in maximising the ROI of your influencer campaigns. By repurposing high-performing influencer content and dark posting it on their profiles, you can achieve significant cost savings. #influencermarketing #contentstrategy #darkposting #costperengagement #hoozu

Is influencer marketing just about flashy brand awareness? That was my initial thought—a misconception that led me to underestimate its potential in performance marketing. But as I got deeper into the industry, I realized that influencer content, particularly user-generated content (UGC), is becoming a powerful tool for driving conversions. Here’s how UGC from influencers is reshaping performance marketing: Unlike highly produced ads, UGC feels relatable. Influencers create content that looks like it’s from a real user, not a brand. That authenticity resonates with audiences, making them more likely to engage and take action. When people see someone they follow using a product, it feels like a recommendation from a friend. This sense of social proof can be incredibly effective in nudging people toward a purchase—especially when retargeted to people who’ve already shown interest. Running ads can be expensive, but repurposing influencer UGC is a smart, cost-effective strategy. Brands can use this content across various ad formats, maintaining high-quality visuals without the high production costs. With UGC as a part of performance marketing, brands can test different pieces of influencer content, see what resonates, and quickly iterate. This agility is key to refining messaging and maximizing ad spend. Now, I see influencer marketing not just as a top-of-funnel strategy but as a high-impact channel for conversions and retention. The line between brand awareness and performance is blurring, and UGC is at the heart of it. If you’re ready to see influencer marketing drive real results—or if you’re curious about how to harness the power of UGC to boost conversions—let’s chat! As a global expert in influencer marketing and a data-driven creative strategist, I’ve helped brands transform their approach, and I’d love to do the same for yours. Book a call with me, and let’s explore how we can elevate your brand’s impact through influencer marketing. #influencermarketing #marketing #sales #business #future #Job #startup #D2C #B2B #revenue #consultant

This collaboration will leverage Partipost’s network to enrich We! Interactive’s offerings, enabling superior content quality and broader audience engagement. Talking about the partnership, Matthew Lim, CEO of WE! Interactive, said, “Our collaboration with Partipost marks a transformative step for our social media strategies. This alliance not only broadens our toolkit with high-quality, diverse influencer content but also deepens our capability to craft compelling narratives that resonate with our target audiences in Southeast Asia. Meanwhile, Jonathan Eg, CEO and founder of Partipost, commented, “At Partipost, we’re committed to continuous innovation in influencer marketing, with a strong focus on leveraging the power of user-generated content. Partnering with WE! Interactive allows us to create a powerful synergy that unlocks new possibilities for brands in Southeast Asia, offering them access to WE!’s strategic expertise combined with Partipost’s extensive network of authentic creators. #marketing #partnership #southeastasia  ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

🚀 Building an Effective Brand through Relatable Content and Influencer Marketing 🚀 In today’s digital landscape, creating an effective brand is all about connection and authenticity. Here are key strategies to leverage relatable content and influencer marketing for powerful branding: 1. Know Your Audience: Dive deep into understanding your audience’s pain points, interests, and aspirations. Tailor your content to resonate with their experiences and emotions. 2. Authentic Storytelling: Share real stories that reflect your brand values. Authenticity builds trust and fosters deeper connections. 3. Partner with Influencers: Collaborate with influencers who align with your brand values and have a genuine connection with your target audience. Their authentic endorsements can significantly amplify your brand’s reach and credibility. 4. Engage with Empathy: Respond to your audience’s comments and messages genuinely. Show that you value their input and care about their experiences. 5. User-Generated Content: Encourage your audience to share their stories and experiences with your brand. Highlighting user-generated content not only boosts engagement but also adds credibility. 6. Consistent Messaging: Ensure your content consistently reflects your brand’s voice and values. Consistency helps in establishing a recognizable and reliable brand identity. 7. Visual Relatability: Use visuals that your audience can relate to. Real-life photos, behind-the-scenes shots, and user-generated images can create a more personal connection. By combining relatable content with strategic influencer partnerships, you can create a more engaging and trustworthy brand presence. 🌟 What strategies have you found effective in making your brand relatable through influencer marketing? Share your insights below! 👇 #Branding #Marketing #RelatableContent #InfluencerMarketing #ContentStrategy #BrandEngagement #DigitalMarketing