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Bringing innovation to the forefront of guest engagement, PHNYXPRO/Stefan Rampersad proudly collaborated with Innovation Activators/Shiva Deokiesingh to infuse the airline ticketing and check-in experience into a seamless, personalized journey for 200 guests National Energy Corporation of Trinidad and Tobago Limited's Altitude event at the Hyatt Regency. By reimagining how guests interact with their event passes, we designed an airline-inspired experience that combined cutting-edge creativity with functionality. Each ticket was not just a pass but an integral part of a narrative, connecting attendees to the event theme in a truly immersive way including encoding their seat information. Leveraging the power of Adobe/Adobe Creative Cloud Applications, we meticulously crafted unique digital assets that integrated personalization into every ticket. From custom-designed tickets to an interactive check-in process, this project showcased how creativity and technology can elevate the event experience. At PHNYXPRO, we thrive on opportunities to collaborates and push the boundaries of design and innovation, delivering memorable moments for our partners and their audiences.

Happy #AldermoreDay to Aldermore Bank! We can't wait to see everything that you guys get up to. Sharing live footage of the preparations and event of this scale is a great way to engage with your audience. People love seeing a what goes on behind the scenes. We're so pleased to be helping Aldermore achieve this while celebrating their 15th anniversary. #WeAreAbstract #DigitalMarketing #BrandStorytelling #SocialStrategy

Today, we celebrate our first year anniversary, and what a journey it’s been. One year. 365 days of bold ideas and fast growth. 25 projects across the world: UAE, Greece, Russia, Scotland, and India. Countless hours of hard work, endless creativity, and so many shared laughs. We’re truly grateful for each member of our team. Each one of them passionate, hardworking and brings a unique talent to the team. Together we are a family. It’s our commitment to crafting spaces with meaning that has driven us—and it’s just the beginning. Here’s to the next chapter of authentic passion, artisanal craft, and abiding purpose.

Cheers to ONE Environmental Managing Principal J. Rusty Field PE who is celebrating his 15-year work anniversary! Back in 2009, Rusty envisioned a customer-centered company that prioritizes lasting, meaningful relationships over the bottom line when he and his partners founded ONE. And the rest is history, as they say. Learn more about Rusty on our blog! https://bit.ly/3yJdDxF

Occasionally my business overlaps with my friendships, and I love it when that happens.... Julie and I first met in 2002. We waited tables together at an Italian restaurant here in my hometown. Julie is one of the most kind, welcoming, genuine people you'll ever meet. If you know her, you can't help but love her - that's just who she is. I came from the chain restaurant world of Ruby Tuesday (are they even still around anymore?) to this fine dining restaurant and felt completely out of my element. I didn't know how to open a bottle of wine (heck I was 19 and probably drank Boone's Farm back then), or about the variety of seafoods and pastas we offered. Jules took me under her wing and graciously taught me everything she knew, up to and including how to tie a tie (part of our uniform). Little did she know, she also taught me how to create an awesome customer experience, how to run a team, and how to lead by example. Jules went on to marry a successful chef and restaurant owner, but years later when he decided to sell the business and go a different path, Jules was ready to try something different. HYI was looking for a PL Account Manager and I knew Julie's personality, work ethic, and customer service skills would make her a perfect fit. She had all the makings to be successful, she just needed to learn the insurance piece. She wasn't sure she could do it - but I promised her that on the right team, I knew she could. One of the things I love about Joe Lapi is that he keeps an open mind. He also trusts me. When I presented Julie as a candidate 3 years ago, he said "If you like her for this, I'll talk to her." She was offered the job that week (even edging out a candidate who HAD experience). Today my dear friend who spent her entire adult life in the restaurant world has made a total pivot into insurance, and has a successful new career path ahead of her. If you're a retail agency always wondering where your next awesome AM is going to come from, try keeping an open mind. Go for the person who has the right attitude and checks SOME of the boxes. Planning ahead instead of waiting until the hire is a 5 alarm fire will afford you the time to train folks like this. I promise you it will result in some of your very best hires. I think Joe and team would agree, Julie's been an asset to HYI - not just professionally, but in keeping with the awesome culture he's creating over there. Cheers to 3 years, Jules! 🥂

Let Present fix this for good.

Happy 20th Anniversary to Alex (Alejandro) Martinez! Alex began his career at Accord in the Chicago 940 building as a Finishing Operator, thanks to a referral from his brother who also worked at the company. He recalls that when he started, his department had only seven people, which required him to learn and master everything in his role. We asked him a few questions about his time with Accord Carton. Q. What do you like the most about your job?  A. I love what I do and like to think about how my co-workers and I can do a better job. Q. What has kept you at Accord for so long? A. Opportunities to grow. Q. What are you the proudest of at work? A. Working with the team. Q. What superpower would you like to have if you could choose one? A. Help my fellow coworkers figure ways to do things the best.

We were celebrating an anniversary in the office today and one of the team said I had been an inspiration over the last 12 months. I wasn't expecting that, it was lovely to get the feedback. I took this photo on holiday the other week and it got me thinking about how we inspire others, but more importantly, how do we move forward and inspire ourselves. Imagine you're standing on the shore, the place where you've always been. The sand beneath your feet represents your old self—familiar, comfortable, but limited to this small stretch of beach. The waves lap at your ankles, inviting but also uncertain. The ocean before you is vast and unknown, a symbol of potential, change, and discovery. You step into a small boat, pushing off from the shore. As the distance between you and the land grows, you leave behind all that was safe but stagnant. The shore fades into the distance, like the version of yourself you’ve outgrown. You’ve let go of the stability you once clung to, trading it for the endless horizon. Out on the open water, the journey isn't always smooth. The sea is unpredictable, like the uncertainties and fears you face in the process of transformation. There are moments of calm, where you feel the peace of aligning with something new, and moments of storm, when you doubt or struggle against the waves. But as you continue sailing, the horizon ahead becomes clearer. You begin to trust the journey, feeling the wind in your sails, carrying you toward a version of yourself that has yet to fully reveal itself. You no longer look back to the shore; the pull of the unknown future is stronger than the past you've left behind. Eventually, you see a new shore, representing the discovery of your new self— a place that holds different possibilities, growth, and deeper meaning. The person stepping out of the boat on this new land is not the same one who left the shore behind. Interesting thought to ponder, maybe it is time to find your boat!

Today marks my 13th Anniversary as a member of The Brydens Group. I feel privileged to have had the chance to collaborate with influential individuals who have enabled me to forge a fulfilling path while contributing value to the organization. Reflecting on my journey, if you had asked me at the outset if I envisioned myself in my current role, I would likely have answered affirmatively. I have always been driven and recognized the unique skillset I possess and how it can effectively be utilized. My philosophy includes volunteering my talents where I believe they can make a difference, regardless of personal gain. This approach has not only opened doors to unforeseen opportunities but also allowed me to display abilities beyond my designated responsibilities. At Brydens, I have transitioned from Brand Manager to Business Development Manager and now Group Corporate Affairs Manager—a career trajectory that aligns perfectly with my aspirations. Each role has been a learning experience, allowing me to refine my skills and maintain a perpetual sense of excitement. Ultimately, it boils down to comprehending your value. In essence, if you view yourself as a brand, what principles do you stand for? My journey highlights the significance of hard work, belief, and being a bit of a dreamer. Defining your identity and ensuring that you consistently deliver on it is paramount. As I celebrate 13 years with Brydens with great enthusiasm, I hope, in your journey, you too have a narrative of growth and self-discovery, where you have carved out opportunities by recognizing your inherent value. Picture: 13 Years Ago as a Brand Manager for Wines & Champagnes at a Wine Training demonstrating the wrong way to hold a glass 😶