The data-driven revolution in #pharma marketing is in full swing. As customer expectations evolve, so does our approach to sales, marketing, and #customerexperience. Data and analytics have become crucial for making informed decisions, personalizing engagements, and optimizing spend. Nowadays, leveraging data isn’t just a trend—it’s a strategic necessity for reducing costs and staying ahead of the game. 💪 In a recent roundtable hosted with DHC Group, we explored how the pharma industry is embracing #data innovation and shared insights on identity solutions, enhanced targeting, and the integration of physician and #consumerdata. Check out the full discussion here 🔗https://lnkd.in/dTdsaptK #PharmaMarketing #DataInnovation #DTCMarketing #MarketingAnalytics #HealthTech
