Queensland Country Tourism’s Post

“We’re getting a lot of people wanting to avoid the Venices, Romes, Florences,” said Tom Jenkins, CEO of the European Tourism Organisation. Yet, I receive most requests for events in Italy’s famous art cities. Standing by my company’s mission and vision, I explain to potential clients the benefits of planning events sustainably in secondary destinations: 1. Preservation of iconic cities. By choosing lesser-known destinations, we help reduce the strain on over-touristed cities. This helps ensure their historical and cultural sites are preserved for future generations. 2. Economic boost for local communities. Hosting events in smaller towns or rural areas drives economic growth in those communities. It provides opportunities for local businesses to thrive and promotes regional development. 3. Unique experiences for event attendees. Offbeat destinations often offer surprising landscapes and experiences that mainstream locations cannot, leading to a more memorable and enriching experience for attendees. Exploring and investing in off-the-beaten-path locations is not just a trend but a responsible choice. Let’s lead the way in making sustainable event planning the new norm! -- What are your thoughts about overtourism in art cities? Would you be willing to plan your event somewhere off the beaten path? #EventDestinations #ResponsibleTravel #Sustainability

At the Tourism Industry Association of Canada Congress in Vancouver this week, TIABC CEO Walt Judas moderated a session on emerging trends and innovations that are driving economic impact and diversifying the tourism industry including the rise of RVing and road trips, the transformative effects of wellness tourism, the growing impact of sport tourism, and the substantial contributions of meetings, conventions, and business events to local economies. Walt was joined by expert panelists Kathryn Munro of CanaDream, Minto Schneider of Meetings Mean Business Canada, Lesley Anderson of the Tourism Cafe, and Sheena McCrate of Sport Tourism Canada. The Congress wrapped up Thursday night, drawing a record 495 delegates from across Canada including dozens of TIABC members from around the province. #TIACCongress2024 #TourismInnovation #EmergingTrends #TourismLeadership #TIABC

Cotswolds Tourism continues to run the Help to Thrive programme aimed to help local visitor economy businesses develop new experiences and reach new audiences. The initiative is supported by Cotswold District Council through the government’s UK Shared Prosperity Fund. The next in person workshop is being held on 15 January 2025 at Farm Ed – how to green your business: a guide to sustainable tourism. Virtual workshops are also available as follows: 9 December – learn about the digital channels to maximise your reach & business including AI. 14 January- Experience Maker workshop aimed at all in the visitor economy – the organisation is particularly keen to have retail & town organisations involved as well as pubs, tours and attractions and hope that making the workshop after closing time will enable more small businesses to get involved 16 January – Learn about the free Visitor Ready accreditation scheme For further information, email cotswoldstourism@cotswold.gov.uk #cotswolds #tourism #visitors #visitoreconomy #localeconomy #business #sme #sustainabililty

🔗 Effective Communication in Tourism Networking 🌟 👀 Curious about how to communicate effectively in the tourism industry? 🤔 Remember, the tourism industry is a blend of several sectors, each with its own interests and benefits. Regularly update partners on new offerings and partnerships. Actively listen, give feedback, and reach out even when they aren't expecting it. Show genuine interest in their work, not just when you need something. ✨ Recommendation: Build strong relationships by keeping your partners informed and engaged. Effective communication fosters trust and collaboration, essential for thriving in the diverse tourism industry. 🙌 Why Skal International? 🌟 Connect with like-minded professionals, share best practices, and enhance your communication skills within the tourism network. 🔗 Click the link in our bio to learn more and join our global network today! 💬 Comment below: What's your top tip for effective communication in tourism? #TourismNetworking #EffectiveCommunication #SkalInternational #IndustryCollaboration #JoinSkal #CommunicationTips #TourismPartners #NetworkingSuccess #TourismIndustry #SkalBenefits #ProfessionalGrowth #BuildRelationships #TrustAndCollaboration #IndustryLeaders #TourismConnections #TourismIndustry #TravelProfessionals #GlobalTravel #TourismInnovation #TourismNetworking #Hospitality #TravelCommunity #TourismExperts #IndustryLeaders #TravelNetwork #SkalBerlin #SkalInternationalBerlin #SkalEvents #SkalCommunity #SkalNetwork

The San Diego Tourism Authority is celebrating a profitable 2024, receiving a total of 32m visitors and generating $22bn. The 32m total visitor number represents a 2m increase on 2023. Direct local spending by these visitors came in at $14.6bn – a 2% increase on the previous year. https://lnkd.in/e2c4CKyH #eventprofs #events #cmw #conference

Growth Animals Marketing | B Corp is hosting a webinar on Thursday 4 July at 10am! In just 45 minutes, they'll share practical advice and actionable ideas to strengthen your tourism brand and boost your business, drawing from decades of experience in building, promoting, and growing brands.   See below on how to register ⬇ #webinar #brand #marketing

Tourism Australia has released new international research, the 2024 Business Event Consumer Demand Project (CDP), which outlines the factors influencing decision makers when choosing a destination for events, including how Australia is perceived. The research findings help inform Tourism Australia’s business events strategy to drive demand in our key markets and support industry in the process. A summary of the latest research can be accessed via the Business Events Australia website here: https://bit.ly/46ubsJI

https://buff.ly/3ZlmeAr Explore the significant economic benefits Olympic tourism brings to host cities, from increased revenue and job creation to long-term infrastructure development and global branding. #OlympicTourism #EconomicImpact #CityDevelopment #GlobalExposure

Boosting YOUR SPRING REVENUES AS MEDIUM-SIZED HIGH-QUALITY TOURISM RELATED BUSINESS IN EUROPE! How to boost your spring revenues as a high-quality tourism -related Business in Europe ✔️Discover one crucial insight for boosting your revenues during this spring period. ✔️ Engage with me directly and ask any relevant questions about your Chinese customers' success strategy. Let's focus on maximizing revenues for your European high-quality business tourism-related business this spring season! Interested in unlocking this target segment for your business as soon as possible? Book your free online Chinese Tourists assessment session - you find the link in the comments. #luxuryretail #boutiquehotel #hospitality #crackthechinacode #luxuryhospitality  

At IBTM World, Tourism Minister Patricia De Lille shared inspiring insights on the transformative power of the MICE industry and South Africa’s role as a leading business events destination. She reflected on IBTM World’s theme for this year, “People, Power, Potential,” emphasising how the business events sector thrives on human connection, shared ideas, and collaboration. “As South Africa, we are acutely aware of the transformative power of tourism and business events, and we are working hard to elevate the profile of tourism and attract more business events and visitors to our beautiful and diverse country.”   #IBTMWorld2024 #MeetSouthAfrica