US grocers are rolling out their most competitive Thanksgiving deals yet in 2024. Surveys suggest that 98% of consumers expect inflation to impact their Thanksgiving plans, compared to 79% in 2023. As retailers look to appeal to inflation-weary consumers, and by understanding the value in offering a bargain, several grocers are serving up Thanksgiving meals for $5 or less per person. The price per pound for turkey has been the centerpiece of these deals, with US retailers offering the following deals: 🦃 Save A Lot at $0.99 / pound 🦃 Target at $0.79 / pound (20% less than last year) 🦃 Lidl US at $0.39 / pound (10 cents less than last year) As competition drives record-low holiday pricing across the grocery sector, retailers are prioritizing overall store traffic that aims to get shoppers through the door in the hopes they purchase other holiday items at regular margins. What value propositions are you offering to stand out this holiday season? #PricingStrategy #RetailTech #PricingOptimization #HolidayPricing #Thanksgiving2024 Grocery Dive Fortune
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Retailer competition to win back shoppers is, not surprisingly, heating 🥵 up with 🦃 day being the next (and perhaps most critical) "must win" grocery battle. Or is it? 🤔 Note...a 15-item Thanksgiving meal costs an average of $65.51 this year, which is down a meager 3% from last year🥱 Which, after all those savings is, wait for it...still 42% higher overall than in 2019 😳 Net, despite the hype surrounding promo discounts, the reality is the bar for pricing has been reset with little change insight. This elevates the need for retailers and RGM teams to break the frame of standard promotional activity with creative solutions to deliver consumer value. #grocerywars #RGM #pricing #inflation
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While supermarkets and mass merchants remain the top choice for consumers to purchase Thanksgiving essentials, more than half say they plan to switch which store they consider their primary destination when shopping for the upcoming holiday, according to a new FMI- The Food Industry Association report. This change is mainly driven by shoppers planning to visit a different channel altogether versus buying from another store within the same channel. Furthermore, the switch stems from consumers feeling that if their usual store isn’t meeting their holiday shopping needs, it is because they are in search of something that the channel as a whole does not offer, FMI found. https://lnkd.in/eFaRUv7G
Why shoppers are switching grocery stores for Thanksgiving
grocerydive.com
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With US Independence Day just around the corner, grocery stores are prepping to ensure shoppers have everything they need for the holiday weekend. With increased demand for certain items, knowing what people plan to buy is key. According to the National Retail Federation, here's what consumers are eyeing for their celebrations: 🎆 83% of shoppers plan to buy food items, spending an average of $90.42 🎆 75% plan to buy beer 🎆 56% plan to grill or barbeque 🎆 Gen Zers are three times more likely to go out for food and drinks during the holiday Retailers, how's the holiday rush?
Supermarkets Are in Full Swing for the Fourth of July Celebration
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How are grocers innovating to serve inflation-weary consumers this holiday season? #Thanksgiving 2024 brings heightened competition among grocers, as they roll out deeper discounts to win over price-sensitive shoppers. Retailers like Target, Walmart, and Aldi are driving down meal prices to as low as $5 per person, while some stores are offering free turkey promotions through loyalty programs. This article provides a closer look at these cost-saving measures, illustrating how grocers are navigating economic challenges and meeting customers’ needs this holiday season: https://bit.ly/3Z5p51j #retail #pricing #sales #toolsgroup
Grocers’ battle over the Thanksgiving meal is fiercer than ever this year
grocerydive.com
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Sales in Food & Drink retailers were boosted by events and the earlier Easter, in the latest 4 weeks ending 23rd March 2024. FMCG promotions are now at a 4 year high at 24% value sales bought on offer and with strong activations in store, it is perhaps not surprising that growth online slowed to +3.1% vs bricks & mortar +4.1%. Last year was a strong month for Online with the MetOffice recording the wettest March in 40 years, so against this backdrop share of 10.9% is only just below last year’s 11.0%. Online visits were flat at +0.1%, despite a slight decline in shoppers and a marginal drop in size of order. After a wet and stormy Q1, shoppers are looking forward to warmer and drier days ahead as we enter into British Summertime and the opportunity for the evolving quick commerce to unlock smaller basket spends and capture more of the ‘needs for now’. #NIQThoughtLeadershipUK #nielseniq #fmcg #foodandbeverage #foodretail #weather #grocery #online #insights #Easter
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Target Corp., which has focused on competitive pricing over the past several months, announced that it is reducing prices on more than 2,000 products during the holiday season. The retailer is making the move to help its shoppers celebrate occasions with more budget-friendly options across several categories, including food and beverage, everyday essentials, gifts and more. It is a strategy that seems to have paid off for Target, which beat analysts' expectations during its most recent quarterly reporting period. Sales comps and profits were both up in the second fiscal quarter, a time when the company shared that it was cutting prices on about 5,000 items. By the end of the holiday season, Target estimates that it will have lowered prices on more than 10,000 items during the year. In addition to the price cuts, Target is highlighting the value of its Target Circle loyalty program. Shoppers can save on a wide range of items through that free-to-join membership plan. Progressive Grocer | https://lnkd.in/g-278TTZ #retail #holiday #prices #food #loyalty #Target
Target Goes Low With Holiday Prices
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Sales growth in Food & Drink retailers slowed to just +1.1% in the 4 weeks ending 15th June 2024, against last year’s heatwave and double digit food inflation. Against this exceptional month there were fewer visits to stores as shoppers traded cooling refreshments for comfort foods. Online was the fastest growing channel with fmcg sales +3.7% and share increased to 12.6% from 12.2% a year ago (NIQ Homescan). Growth is being achieved by retaining more committed shoppers. Online attracted a 2.2% increase in orders equating to almost 0.5m incremental visits compared to last year, with spend per buyer also improving. The continued mixed weather and persistent rain is less conducive for shopping on the high street and albeit last year’s comparatives will be weaker it remains impressive that an increase in orders is not diluting ‘items in basket’. The wider ranges online will be an added incentive to the 27% of GB shoppers who are shopping the channel on a 4 weekly basis. As we enter the second half of 2024, retaining shoppers and encouraging more visits will become increasingly important in this low inflation era. Retailers such as Ocado are able to help bridge the gap between ‘dining out’ and ‘dining in’ with a wider range of restaurant branded ‘fake-aways’ just one way online retailers can offer more choice delivered to your door and help quench the appetite to elevate ‘indoor’ dining. #NIQThoughtLeadershipUK #nielseniq #NIQ #fmcg #foodandbeverage #foodretail #weather #grocery #online #insights #summer #ocado
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An early Easter could ‘cost’ retailers $1.6 billion in ‘lost’ sales. Why? Well, it’s partly because Easter candy is an elastic category. The later Easter falls, the more people tend to buy – because many purchase treats early, consume them, and then buy some more. When Easter falls earlier, that selling window is shorter and consumption falls. This year, consumer finances are also under more pressure which means a slight trimming at the margins of spending. Both things will weigh down on spending this year. Still, Easter sales will top $22 billion this year, so it remains a significant opportunity for retailers. Link to article by Charles Passy in the comments - grateful to have my comments included... #retail #retailnews #Easter #spending
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Knowing which stores will remain open can be invaluable for those in such a situation. In this article, Tribune Online examines the 10 grocery stores that will open on Thanksgiving.
Top 10 grocery stores that will open on Thanksgiving
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🛍📢 Latest data from Worldpanel by Kantar reveals that Irish Grocery Sales Hit €1.24 Billion as Festive Prep Begins! 🎄Shoppers stocked up early, driving a 5% sales increase in the 4 weeks to Dec 1st 2023. 🍫Seasonal treats like biscuits (+€4.5m) and chocolates (36% households) are flying off shelves. 🛒 Retail Growth Highlights: - Dunnes: Leads with 24.9% market share, sales up 7.8%. - Tesco: Grows by 7.6%, holding 23.6% of the market. - SuperValu: Tops the trips leaderboard with 24.4 visits to store. - Lidl & Aldi: Deliver robust growth through increased trips and volume per basket. - Online sales surged 15.4% as more shoppers went digital. ☃With festive spending in full swing, all eyes are on Dec 23, set to be the busiest shopping day! #RetailTrends #IrishGrocery #ChristmasCountdown
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