Radio Workflow’s Post

This morning I've just released new analysis showing long term trends in advertising spending, with three key findings: 1. Digital ad spending is now worth more than all ad spending on other media combined 2. The drops in ad spending for other media over time have been significant: ad spending on newspapers is down 64% from peak levels in 2005 3. Using long term data I compiled since 1964 shows that ad spending in recent years were some of the lowest as a % of GDP, highlighting the need for more innovative funding ideas Here's the analysis in Shayne Currie's Media Insider column today: https://lnkd.in/gXbpVAjn See the analysis on the Infometrics site: https://lnkd.in/ggw6Wwab

New Infometrics analysis shows digital ad spending is larger than all other ad spending on other media types - a trend that first occurred in 2021. Using long term data compiled by Brad Olsen, we've assessed that ad spending as a proportion of GDP is at its lowest in recent years since at least the 1960s

Guess what’s going to be sold out in 2024? Yep, traditional ad inventory. If your rates weren’t locked in with an annual contract (and let’s be real, even if they were), you know those traditional media outlets are just waiting to bump your spots for that sweet, sweet election cash. Political ad spend is about to explode by 30%, hitting $12.32 billion. And, spoiler alert: 71.9% of that is going straight into TV and other traditional channels. Meanwhile, Paid Search Ads are over here chillin’, not jacking up prices and still giving you prime visibility without competing against the political madness. So while everyone else is fighting for overbooked, overpriced TV spots, you could be maximizing your ad spend with Paid Search and sidestepping the whole mess. Don’t get bumped—get smart. Paid Search is where it’s at. Give us a call today to discuss shifting your ad dollars to Paid Search, where users are actively showing intent and searching for your products and services. Digitac Media 😎 #AdStrategy #PaidSearch #Election2024 #OutsmartTheGame

Explore the projections and insights behind the anticipated $1 trillion global ad spend in 2024 in this comprehensive article. Discover regional trends, industry shifts, and the dynamics driving the future of advertising expenditure. #AdSpending #GlobalMarketing #AdvertisingInsights

CTV ad spending will be buoyed by political and Olympic ad spending: What other trends will drive US ad spend growth in 2024? Advertiser Perceptions' inaugural US Ad Market Outlook has the answers. https://lnkd.in/en5sUgs7

Delve deep into the dynamics of advertising expenditure in the United States with AppLixir's comprehensive analysis, shedding light on the key players and prevailing trends. In an era of increasing complexity and fragmentation, understanding the distribution of advertising dollars across various mediums is paramount. With digital platforms emerging as the frontrunner, traditional mediums like television and print media continue to hold their ground, catering to diverse audience preferences and consumption habits. https://lnkd.in/e9nNVuZB

How can businesses navigate digital ad inflation? In a post-COVID world, we’re seeing rising costs-per-click (CPC) but a steady decline in click-through rates (CTRs) due to increased competition in the #advertising space. The good news is that different strategies can help businesses adapt to the current landscape while effectively reaching intended audiences. Read our blog on how businesses can put these strategies into action 👇 https://lnkd.in/dxtwPkjB  #DigitalMarketing #DigitalAdvertising #PPC

Getting up close and personal: The new focus making digital dominate global ad space. Spending on global advertising is set to rise by an overall 5% this year, with digital fuelling the growth. William Swayne, Global Practice President, Media, dentsu shares with Euronews "That’s the exciting thing about advertising becoming increasingly digital. It’s becoming increasingly accountable, which means that we can really make sure we’re being relevant to the consumer and ensuring they’re getting the right message, at the right time, at the right place.” Keep reading here for more: https://lnkd.in/g3mEM2fE #AdSpendMay2024

It’s very easy to waste $7m on a Super Bowl advert. It’s also very easy to waste $7m on digital media. And yet this argument gets wheeled out every year. I really wish that we, as an industry, stopped doing these ridiculous comparisons. Spending $7m on the Super Bowl or digital media could be brilliant or terrible depending on if your strategy is right or wrong (and assuming you have a strategy in the first place. In which case it’ll probably be wrong if you don’t). And that’s before you even get into the reach, frequency and channels needed to hit your strategic objectives. Will some advertisers waste their money on a Super Bowl spot? Undoubtedly. Wil some advertisers waste their money on digital media? Undoubtedly. Is it worth comparing the two? Absolutely not. Is it worth buying both together? Possibly. Depends on your strategy. Can we stop writing articles like this? Please. And quickly 🥺 https://lnkd.in/gea_hG7s

A new analysis shows that reach increases when advertisers add AM/FM radio to digital-only campaigns. Radio helps brands generate and convert demand because it outperforms other media in terms of attention and recall. #mediaplanning #mediabuying