There is no denying the powerful influence of #womenssports in our culture today. As a business driving the culture of yogurt better than anyone, I am thrilled to share that Danone has teamed up with an incredible roster of athletes to show the world how to ‘nourish your hustle’ on and off the field. This summer Danone brands Oikos, Activia and Too Good & Co. are teaming up with world class female athletes Sha’carri Richardson, Jordan Chiles and Kristie Mewis to shake up snack time with drinkable yogurts and dairy drinks for those who are always on the move. Further, when considering grab-and-go snack formats like yogurt and dairy drinks, 45% of consumers interested in yogurt drinks want higher protein offerings, and 40% mentioned wanting to see lower sugar offerings. People are on the go more than ever. The need for more convenient, delicious and health-driven snack options has never been more clear – we believe our drinks will satisfy a big and growing need for consumers to access amazing and nutritionally standout snacks that they can feel good about. Whether headed to practice or training, these dynamic athletes all crave convenient, delicious and nutritious snack options that nourish their hustle. We are bringing this campaign to commercial environments in a big way this summer. Our brands have outstanding benefits consumers love and seek out and together our all-star drinks roster will help deliver more convenience, fun and function to American diets Whether its high-quality protein to strengthen muscles, superior probiotics to support gut health, or a lower sugar option that is still full of flavor, Oikos, Activia and Too Good drinks can help 'nourish your hustle' anywhere, any time. #snacking #nutrition #sports https://lnkd.in/eUGsPqH7
What an amazing partnership! Bravo, can't wait to see all the campaigns to come.
Very cool. We LOVE working with elite athletes that are also women. So many opportunities.
This is just amazing Rafael!
Bravo!
Vice President of Greek & Functional Nutrition at Danone, 2023 Brand Innovators 40 Under 40 - Southeast
6moLet’s goooo! Can’t wait for everyone to see this campaign and to try the new oikos drinks 💪