Behaviour Change Marketing | Strategic Communications Consultant with 10+ years of experience | Psychology-based | Health & Sustainability Communications
Just like with everything else in life, it all comes down to trust. Lack of patient/provider trust can result in a reduction of adherence to treatment, therapeutic outcomes, shared decision-making, patient anxiety, and access to care. In order to create positive change in the world, we have to listen - and that starts with being trained on and aware of our own biases. This rings especially true as we navigate the current "infodemic”, an overwhelming spread of misinformation and conspiracy theories, often outpacing credible sources. I am a huge fan of Tina’s work and highly recommend following them to keep your finger on the pulse of this important and emerging work. Whether encouraging healthier habits, more sustainable practices, or addressing misinformation and conspiracy theories, lasting behaviour change requires first listening to and FOR people's beliefs, motivations, and barriers (accessing the subconscious) and using frameworks that help protect us from our own thoughts and feelings. Our current access to information is both mind-bogglingly incredible and scary at the same time. While systems, laws and policies try to catch up to the times, Tina has outlined some great quick wins to address the public health information environment. Interested in the importance of trust in healthcare? Calnan, M., & Rowe, R. (2004). Trust in healthcare. An agenda for future research (Discussion paper). Nuffield Trust Seminar. 1 Hall, M. A., Dugan, E., Zheng, B., & Mishra, A. K. (2001). Trust in physicians and medical institutions: What is it, can it be measured, and does it matter? Milbank Quarterly, 79(4), 613-639. https://lnkd.in/g7ezzQ2d 4 Hillen, M. A., Onderwater, A. T., van Zwieten, M. C., de Haes, H. C., & Smets, E. M. (2012). Disentangling cancer patients' trust in their oncologist: A qualitative study. Psycho-Oncology, 21(4), 392-399. https://lnkd.in/gFaKYJ86 4 Thom, D. H., & Campbell, B. (1997). Patient-physician trust: An exploratory study. Journal of Family Practice, 44(2), 169-176. 1 Volusonclub.net. (2022, April 14). Why is trust important in healthcare? Empowered Women's Health. https://lnkd.in/gHQSvvCj 2
Social, Commercial and Information Determinants of Health | Digital Public Health } Health Misinformation
Navigating the health information landscape is akin to walking through a dynamic landscape where the ground shifts with the influences of platform design, marketing, and social dynamics. These interactions shape our perceptions, drive our questions, and elevate health concerns we want to address. They even influence how we feel about and perceive health information, and our trust in health system or its actions. The information environment is a lot more complicated than blasting viral posts on your favorite social media platform. We can't solve all the problems overnight, but health and well-being can be values when deciding what to do. I talked about this and the challenge of promoting demand in health in my recent talk at CAPHIA - Council of Academic Public Health Institutions Australasia. See the recording here: https://lnkd.in/dkYq-8Ay I expanded each of the examples in the talk into a series of commentaries, which you can find on my LinkedIn and my blog: https://lnkd.in/d2ZhAP3C
