Rascals’ Post

The #convenience battle continues, as Tesco plans to open hundreds of new Express stores in the next three years. The move comes as convenience is a key focus at the major grocery retailers, with Sainsbury's introducing Aldi UK price match at its Local stores and Asda and Waitrose & Partners both growing their convenience estates. More detail here >> https://lnkd.in/ehBfUsUx Kevin Tindall #retailnews #grocerynews

TESCO TO OPEN OVER 150 EXPRESS STORES IN NEXT 3 YEARS Tesco is planning to open over 150 Express convenience stores in the UK over the next three years as it ramps up expansion plans. https://bit.ly/4fU82oy

Asda expanding Exceptional is a broadly sensible move. Driving margin, point of difference etc. But it's evocative of Tesco 2013. They revamped Finest with the block signage and highlighting of it everywhere. The challenge is that it impacts price perception. You have to be so careful, Tesco can do that now as their price perception is strong. Almost can "treat" yourself due to the low prices; Aldi match etc. Then Finest becomes "aspirational." The challenge for Asda is that another message alongside Aldi/Lidl match (one of the most challenged campaigns ever), Low price lock, Cashpot loyalty, Joe Wicks Cashpot for Schools plus the branded messages absolutely everywhere..... Just overloads the customer and achieves nothing. The Asda customer is price sensitive and highlighting premium in ordinary times would be a refreshingly different as a message. Alongside their relentless pricing message. But in the current environment; I am concerned that it'll alienate more customers in search of value, as the prices for premium product are naturally higher by default. Not easy. #asda #retail #premium #messaging

Moment marketing at its finest! When Moschino launched their luxury 'Celery Bag' 🥬, Aldi seized the moment with a brilliant twist: an ad featuring celery that quickly went viral. This is proof that tapping into the right trend can propel your brand into the spotlight. It’s not about the tools you use—it's about the idea behind them. No Canva template can replace sheer creativity. Key takeaway? ✅ Spot the trend ✅ Create relevant content ✅ Share it and watch the magic unfold. It’s not rocket science; it’s the art of being timely and authentic. #MomentMarketing #CreativityFirst #MarketingTrends #NotRocketScience #BigIdeas #ThinkFast"

Aldi, the discount grocery store chain, announced it is set to expand its presence in the United States with the opening of 17 new stores across nine states.

The competition among UK supermarkets has reached new heights with Aldi UK's recent claim of offering "Britain's cheapest Christmas dinner." However, this assertion was swiftly challenged by rival supermarket Sainsbury's, leading to an investigation by the advertising watchdog. Aldi's advertisement, which boasted a 20% price difference compared to Sainsbury's, was deemed misleading and inadequate substantiated. This incident is just one example of the fierce rivalry between supermarkets in the UK. With consumers increasingly focused on value for money, retailers are under immense pressure to offer competitive prices and promotions. The intense competition has led to disputes and legal battles among major players in the industry as each strives to gain a competitive edge. To attract and retain customers, supermarkets resort to aggressive marketing tactics and price comparisons. However, as demonstrated by the ASA ruling, transparency and accuracy in advertising are crucial to maintaining consumer trust and loyalty. As the battle for market share intensifies, how supermarkets will navigate the complex landscape of pricing strategies and promotional campaigns remains to be seen. #SupermarketWars #RetailSavvy #SavvyInsights

Investing money good to see

Private Label price wars 🛒 This week we have revisited basket prices for private-label Christmas essentials. Here’s how the pricing strategies of the major retailers have shifted since last week: Aldi maintains its position as the value leader, but prices have crept up slightly to £37.90, a modest increase of £1.90 since last week. Despite this, Aldi remains 10% cheaper than Morrisons and 42% cheaper than Waitrose. Morrisons was the only retailer to lower prices, reducing its private-label basket cost by £0.68, signalling an effort to stay competitive. Waitrose, already the priciest option out of the retailers, saw a small price increase this week to £65.30, highlighting their continued focus on premium shoppers. Private-label ranges are central to retailer differentiation, and these price shifts show varied strategies 👀 Check back on Monday when we will be releasing our final Christmas Week Baskets across Brand and Private Label. *These baskets were totalled before this weeks Veg price reduction Retail Gazette The Grocer Which? Good Housekeeping BBC News Sky News IGD (Institute of Grocery Distribution) KamCity Reach plc Tesco Sainsbury's Asda Morrisons Waitrose & Partners Aldi UK #ChristmasPricing #RetailTrends #PricingInsights

Surely this proves that price isn't everything?! Tesco were voted Britain’s Favourite Supermarket for the 10th year in NIQ’s latest annual Homescan survey. They hold the top spot across 6 of the 10 attributes below, but they aren't in the top 2 for price. Aldi UK and Lidl GB are gaining share, but the grocers that are winning (Tesco and Sainsbury's) are the ones that aren't trying to compete on price alone (like Asda seemingly are). What do you think? Is there more to retail competitiveness than price? #fmcg #grocery #categorymanagment Image from The Grocer (https://lnkd.in/eu5YGfVC)