I encourage founders to embrace the fact that company culture really does begin with who you are as individuals. That can look like everything from sales strategy that is developed from lessons you personally learned building the first million in pipeline to an office policy that reflects your introversion or extroversion. From a founder burnout standpoint as well, the more you can bring self awareness to the founder journey and make your company organically you, the better you'll be positioned in the long run. Big thanks to Captivate Talent and Christopher Gannon for the platform to share these ideas.
How do you build a strong go-to-market team at a startup from day 1? We talked with Rebecca Price, Partner at Primary Venture Partners to answer key questions around startup team building including: ❓ When to hire your first GTM startup employee? ❓ Remote, hybrid, in-person, distributed startup teams—What are the pros and cons? Is there a preferred option for building a more cohesive team? ❓ Startup work culture—Recommendations on building workplace culture for early startups to build strong teams Rebecca has over 20 years of HR and talent experience and now focuses on People Operations, Talent, and Networks at Primary. So she has a lot to share about building successful teams. Here are 3 key lessons Rebecca shared from our conversation: ✅ Founders should handle initial sales pitches before handing them off to a dedicated sales hire. This lets CEOs directly convey vision and passion while learning customer needs firsthand. ✅ Core values emanate from founders' innate preferences and tendencies. Leaders seeking to instill culture should start with self-reflection on their personal values and leadership styles. ✅ Be intentional when picking a location for your company headquarters (i.e. close to niche talent, close to university, around investors, etc.). Avoid picking a city as a home base just because of the city name. If you're a founder building your early go-to-market team, give this a listen. You can check out the full conversation here including resources, an FAQ, and more insights: https://lnkd.in/eS32c4dy
Thanks for joining us! Appreciate you sharing all your insight on building strong teams