Rebecca Orlov 🔜 SEG Los Angeles’ Post

Is #GenAlpha *really* the best we could come up with? This is trivial, but it bugs me. It’s like any interesting and descriptive quality of each new generation died after #GenX. (I give #GenX leeway because it was the first with this naming format, "Gen __", and was sparked off their affinities for the “Xtreme” ; X-Games, etc.) Gen Y evolved to #Millennials, but that’s really just a note on the time period, not a quality of the generation. Half point. When the #GenZ moniker became popular, I was equally disappointed — but now I can stay quiet NO LONGER! #BabyBoomers, #TheSilentGeneration, #TheGreatestGeneration... so much more interesting and intriguing, right? To all the cultural researchers out there that also love this stuff, let’s get together with our copywriting and creative friends for a brainstorm soon. Because "GenAlpha" CAN’T be it. 😴 #GenerationalTrauma #culturalresearch #GenerationYawn #WastedOpportunity #JustJokes

🌟 Diving into the Power of Fandoms 🌟 In 2024, fandoms like Swifties, the BTS Army, and Disney Adults are shaping our cultural landscape like never before. They transcend traditional demographics, fostering fierce loyalty and identity. Toan Nguyen, Managing Director at Jung von Matt NERD, explores how these communities are redefining marketing strategies in his latest article for LBBonline - Little Black Book Online, here the key facts: 📢 Fandoms like Swifties and the BTS Army wield immense cultural influence, transcending traditional demographics. 📢 Brands aspiring to become "Love Brands" must authentically engage with these communities' passions and identities. 📢 Neglecting subcultures such as gaming and anime risks missing out on significant market opportunities. 📢 Effective brand engagement with fandoms fosters deep loyalty and lasting connections in today's fragmented digital landscape. Discover more about how brands can leverage fandoms for meaningful engagement and cultural impact in Toan's full article. 📖💬

Generation Alpha is the new generation of children born between 2010 and 2024. They are already proving to be highly skilled in using augmented and virtual reality technologies. As digital natives, they are highly pragmatic in their internet research, making it essential for brands to adjust their interaction strategies to build a connection with this new smart generation. Check out this article by Neil Patel to learn more about how brands can adapt to connect with Generation Alpha: https://lnkd.in/gktG3myi

News consumption is rapidly evolving, especially among the youth. Lengthy news sessions on traditional media platforms are efficient but may not necessarily be effective to the majority of the current media consumers i.e. #Genz, and #Millennials. Our audiences prefer concise, relevant, and timely news updates delivered directly to their Timelines or their portable devices. Media should recognize this shift and focus on brief headlines, essential updates, and elaboration of the main stories in a series of short videos. This approach will keep our audiences more informed and make news more accessible. Remember, it's vital to bridge the gap between traditional media and digital media platforms. Today, #socialmedia is the number one place for news discovery. Question; How best do you think the news can evolve to suit your brand messages and campaigns considering this context?

~(Cont. from Picture, Page 1)~ That number is higher than other estimates, which have pegged the transfer at somewhere between $53 trillion & $84 trillion. Regardless, by 2030 millennials are expected to have five times as much wealth as they have today, according to Coldwell Banker. It follows after a rough ride for the generation, which has suffered the consequences of the 2008 financial crisis & an era of money printing that has significantly lowered the purchasing power of the dollar. According to Knight Frank, there's evidence that millennials blame prior generations for creating the uphill battle they now face. And despite being tagged as lazy, a 2023 report from Alliant Credit Union found millennials are actually the most fiscally motivated & responsible generation, largely out of necessity. Alliant also says 53% of millennials believe they'll receive $350,000 or more from their parents, while the boomers say they plan to give $250,000 or less. As for what it takes to join the top 1% of earners in America, Knight Frank says it now takes $5.8 million to join the club. That number is $700,000 higher than it was just 1 year ago. $(Re:TheDailyHodl)$💵~That’s a lot of 0’s behind the 9 as in T for “Trillions”, which most people wouldn’t know that by looking at just the number without an explanation….& “Transfer” of Wealth to come by The Boomers to the Millennials? ~Well, let’s just see about that prediction?~No, you can’t take it 💵 with you & no one has ever seen a Big U-Haul Truck 🚚 behind a Hearst, yet~but it did not come easy for most Boomers & No Generation likes the word “Lazy”, so keep the hands 🤲 in your pockets for now all of you Millennials, and be Polite & Kind regardless to your Loved Ones just for so!😉👋💵🌎☮️🙏💸 ~Hamptons at Boca Raton, Florida Check out Glenn Stuart Harris's video! #TikTok tiktok.com/t/ZTLdLBeyj/

Do you recognize yourself in this video? 😉 This week on Recruiting EQ, Rick Coluccio is joined by Emma Middlehurst to dive right into the stereotypes that are dividing generations. Can we break down these barriers and see intergenerational teams thrive? We'll see you there, Wednesday at 12:00pm EST to discuss. Link in comments below! #genz #genx #millennials #boomers

Where will the world go after TikTok, Meta, and YouTube lose their appeal - and the protections of Section 230? "Big Tech" thinks it's all about the time they can take from your life, Content providers think they're king, and Advertisers want more of your attention, while GenZ only wants a little bit of entertainment and to be able to connect with friends. What's the best way to balance the conflicting needs of these parties? At Snibble we think the best way is to have a "Tipartide" perspective where GenZ can be entertained and be able to connect and share this with friends at the same time, for the Content providers to fit naturally into GenZ conversations (or not) and for Advertisers to be brand safe/suitable and not be lost in a sea of competiting ads. #snibble #genz #socialvideo #digitalcanbebetter Snibble, where digital really is better. Check out the next generation of Social Video in the app store of your choice.

Is 44 the New 70? 🤔 Today, while scrolling through Instagram for some content inspiration, I had a moment that made me feel a bit... ancient. Here’s what grab my Gen X attention: 🔍 Millennials Need Reels Tips 🎥 According to some Z content creators , Millennials are not hype enough to seduce Gen Z. I don't dare to think what they could say to X fellows 🫣 Who knew being a millennial required a crash course in TikTok trends? 🗯️ Vulgar Vocabulary Everywhere Some carousels are so provocative! While it grabs attention, what about their potential millennials and Gen X prospects—the group with the most financial potential? Do we really want to hire people starting their post with a hook like : What f*** tactics should you kill to perform on Insta ? Honestly, I am scared 😨 💡 Thoughts: Is there a middle ground where we can engage both younger and older audiences without feeling outdated on one side and acting limitless on the other? 🤔 😂 Humorous Take: Maybe it's time to embrace our inner Gen Z... or at least borrow a few dance moves! 🕺 👇 Over to You: Fellow marketers of my generation, do you ever feel outdated sometimes? Let’s share and laugh about it together! 🙌 #Marketing #GenZ #Millennials #Humor ##MarketingStrategy #ThanksGodItsFriday