Refine Labs’ Post

Why Demandbase? For starters...our B2B advertising technology! We're purpose-built for B2B and designed specifically for account-based advertising! Hear from our customer Chris Atwood, Strategy Lead in Marketing and Demand Generation at ITA Group, Inc., as he shares why this unique advantage led his team to choose Demandbase. See why we're the go-to choice for account-based GTM: https://bit.ly/3Az9AoT

FOUR DAYS left until the release of B2B Advertising Foundations! 🎉 Taught by 4X Demand Gen Leader Bryttney Blanken, the B2B Advertising Foundation course is packed with 4 modules: 1. The B2Bverse 2. Becoming Your Customer's Psychologist 3. Mastering the Funnel 4. How to Go-To-Market This course will be the accelerator for new B2B marketers. Learn more about each module and sign up to be notified ⤵️ https://lnkd.in/dBRUDE3m And if you know someone who could benefit from this course. Tag them in the comments below ❤️

Super interesting talk on balancing brand and activation, by Peter Weinberg 💡 Peter co-founded LinkedIn's the B2B Institute: A think tank that partners with leading experts to research the future of B2B marketing. They study the laws of growth in B2B and work with LinkedIn's largest clients to put these principles into practice. Was quite an interesting talk! https://lnkd.in/dtdU3XV5

Ready to wrap up the week with some real talk? Miss Swedish Fish Ann-Louise Strandberg and Nick Dinsmoor are back, and Marketing Qualified is serving up these must-know insights: 💡 Steal These 5 B2C Advertising Secrets – Why let B2C have all the fun? These strategies are perfect for B2B, and we’ve got the blueprint. 🚨 The CTA Mistake Everyone’s Making – It’s a common trap, but we’re here to make sure you don’t fall into it. Fix it, fast. Catch them live, and don’t forget to subscribe so you never miss a beat: www.marketingqualified.co.

🚨We're live tomorrow at 2:00 PM CET with Alex Venus, talking about running a 7-digit monthly ad spend in B2B marketing🚨 Alex, Head of Digital and Web at Personio, will share his expert insights on managing a seven-figure monthly ad spend in B2B marketing. Gain some valuable takeaways on the power of data-driven decision-making and the necessity of continuous optimization. Sign up link below 👇

What does it mean to Reinvent B2B marketing? It all starts with the people behind the work. Our newest campaign shares the stories of the incredible teammates who make Just Global what it is... Meet Marianne Chan. Marianne’s thoughtful approach to collaboration and her drive to find creative solutions are just a glimpse of how our team is shaping the future of B2B marketing. Over the next few weeks we'll share how our teammates bring creativity, passion, and innovation to everything they do. 🎥 Watch Marianne’s story and learn more about the Just Global community here: https://lnkd.in/gVnxjG8u

On August 20th Alex and I will join Pete Crowley on the Inbound - Led Outbound weekly call. ⚠ No screenshots will be present. We're going to share screen and dive straight into the RB2B ad account giving everyone a transparent look into the strategy and metrics. The thing I respect about Adam is his transparency when it comes to business metrics, growth pains, tactics etc. So when he asked us to do a deep dive into the ad account we couldn't say no. In my opinion, advertisers are discouraged from sharing what goes on in the ad accounts for reasons I understand. You don't want competitors copying tactics or people seeing spend and metrics or whatever. And I fully expect the haters to show up to talk about how they can get a lower CPC or certain metrics don't matter. But in my opinion, it's all in the execution. So if you're curious to see what we've been cooking up, hope to see you on August 20th! Link to register here: https://lnkd.in/eNq8kdTn

Kicking the year off with one of the most important topics on everyone's 2025 B2B marketing predictions. Join Tycho Luijten and I as we dive into B2B Demand Generation. - How to create standout content - How to turn seniors at your company into thought leaders - And, how to make it into your ICP's consideration set this year Sign up here: https://lnkd.in/ecMwdKFp

This is happening TOMORROW. Adi Hagag is taking over tomorrow's Lunch Break Series at 1 PM EST to show you how a multichannel strategy can lower your PLG CAC. What you’ll learn: 🔥 Why sticking to one channel isn’t enough for growth 🔥 How to balance B2B and B2C tactics for real ROI 🔥 Practical tips to optimize your multichannel campaigns for PLG success Join in and get your questions answered live. Save your spot 👉https://lnkd.in/dtknrNrJ

Why Demandbase? Because we're the only B2B DSP built for account-based advertising.💡 Hear from our customer, Chris Atwood—Strategy Lead, Marketing and Demand Generation at ITA Group, Inc.—as he shares why this unique advantage led his team to choose Demandbase. Discover why we're the trusted choice for account-based GTM: https://bit.ly/3Az9AoT