Resonate’s Post

With ad formats evolving and user behavior shifting, knowing where to focus can make or break your campaign success. Gain data-driven insights to maximize your impact this season in our blog 💡 https://lnkd.in/gCSZbAnS #adformats #advertising #adtech #advertisers #2025trends #trending #holidaytrends #revenue #revenuemaximization

$100M+ Revenue from ads: 1 Framework. We’ve helped 100’s of 8-9 figure DTC brands increase profitability and scale their ad spend. Brands like: Purdy & Figg Wildbird BUBS Naturals Saltyface Supergut. ALL them used this same 7-step performance marketing strategy. 👇 SWIPE through the slides, and I’ll reveal every single step.

Thanks, AdTech, for capturing my insights on brand spending during this festive season. It's great to contribute to discussions that shape impactful marketing strategies. Read more: https://lnkd.in/df87Z-WG #FestiveMarketing #AdvertisingTrends #AdSpends #BrandStrategy #AdtechToday #Advertising

Does #Advertising Really Make Consumers Less Price-Sensitive? To answer this we need to consider the two opposing perspectives ✨ The Information View: Ads inform #consumers about different brand choices & substitutes, leading to more price competition and potentially lower prices. ✨The Market View: Ads differentiate brands, increasing #loyalty allowing for higher prices and better margins. Advertising differentiates a #brand, leading to higher brand recognition and perceived value relative to competiton. Customers’ loyalty increases and their willingness to pay higher prices. On the other hand, advertising also drives growth and sales by bringing in & attracting new price-sensitive consumers. So, Ads have a dual effect in that it can do both! The relationship between advertising and prices is not straightforward but generally brands that advertise have higher demand, more loyal customers that are willing to pay higher prices. But also bringing in a new customer segment with higher price sensitivity. I have to admit this was a hard paper to digest. #marketing #thoughts

Measurement is key to maximize (and prove) marketing impact. Kroger shares how they hold traditional reach mediums like CTV accountable to actual conversion outcomes. Explore more from LiveRamp's #RampUp24 here: https://lnkd.in/gyDYmY9f

Optimize your media campaigns with CP's Direct Attribution Engine. Learn more: https://lnkd.in/eFSsKKjj #MediaAttribution #datascience #scalability #advertising #CasualPrecision #resultsdriven

Measurement is key to maximize (and prove) marketing impact. Kroger shares how they hold traditional reach mediums like CTV accountable to actual conversion outcomes. Explore more from LiveRamp's #RampUp24 here: https://lnkd.in/edJBGWpz

It's time to take advantage of the advertising opportunities transforming the market! Over 13k brands joined the advertising landscape this past April, and more than 27.8k brands experimented with fresh ad formats. Dive into our exclusive media overview to discover the latest trends and ad insights! 👇 https://hubs.la/Q02BH_VN0 #mediabuying #advertising #adsales #adinsights

Measurement is key to maximize (and prove) marketing impact. Kroger shares how they hold traditional reach mediums like CTV accountable to actual conversion outcomes. Explore more from LiveRamp's #RampUp24 here: https://lnkd.in/eFjccVhW

To coincide with today’s launch of Digital Adspend 2023, our CMO, James Chandler, is joined by Elizabeth Lane, our Head of Insight, to unpick the key takeaways from the report to remember 💬 They get into the double-digit growth of the market in the context of the wider economic backdrop, what’s driving spend trends and the addition of a brand-new channel to the report. Available now, via the link in the comments 👇#IABAdspend #digital #advertising #spend