Rethink’s Post

Creativity is our common language. Creativity is a force for change. People may forget what you said, but they will never forget how you made them 'feel'. Is my work driving 'me'. If you're creating alone, you're creating wrong. So many good messages in this clip for #canneslions2024. What brand has made you feel something through their story-telling? It most likely was memorable - whether it was a feeling of enlightenment, joy, sadness, pride, admiration, inspiration, motivation, maybe even anger (hopefully not confusion) - then it probably worked to build an impression, make you think, act, or feel something that you'll remember when you go to purchase, or alleviate tension if service was poor one day. #makeemotionalconnections #creativemarketing #takerisks #followyourexperience #followyourgut #insightsdrivecreativity #culturaldifferences #loyaltystillmatters

Bref, un beau printemps, autant qualitatif que quantitatif :)

🌟 My Post-Cannes Reflections 🌟 I love Cannes. It’s a week of conversation, connection, and collaboration - a ‘creative mecca’ if you will. But now that the dust has settled and everyone is posting their top takeaways, I’ve been doing some reflecting. And I think something was missing from Cannes this year. In amongst all the awards and big name talks, our industry’s ability to do good got lost. So, here are my top takeaways from Cannes 2024: 🤖 Everyone is obsessed with AI. It’s no surprise that AI dominated the conversation again this year. As an industry, we’re still obsessed with chasing the latest shiny thing, especially if it makes us money. Sustainability has been completely deprioritised. A smattering of brands and agencies made nominal gestures in the right direction, and (embarrassingly) few took the train instead of flying. But aside from that, there was barely anything of note on sustainability at all. 😔 Change has arrived, but not on the main stage. The whole festival felt more diverse and inclusive than ever - WACL (Women in Advertising & Communications Leadership ) had its first real presence in its 101-year history, and lots of interesting conversations took place outside the Palais. But it was a conversation that mainly took place in back streets and small cafés. Meanwhile, the line to watch Elon Musk snaked around the block. 🤑 We need a reframe. AI took centre stage because it has been framed as a driver of growth. Sustainability and D&I remain fringe conversations because they have not. The exception might be women’s sport, which (quite rightly) received a lot of airtime this year because of its demonstrable commercial value. Growth is how you get attention at Cannes.   💚 You can do good and make money. The new Alt Text awards category next year (created by Cannes Lions International Festival of Creativity in partnership with RNIB and MullenLowe UK) is a great example. The inclusive practice allows brands to target an additional 2.2 billion blind and partially sighted people globally. So next year, let’s make doing good while making money a Cannes priority on and off the main stages. ✊🏼   #CannesLions #Sustainability #DiversityandInclusion #AI #WomenInSport #CreativeIndustry #Advertising

Voilà le programme !

We’re thrilled to celebrate the creativity at Cannes Lions International Festival of Creativity this week and wish all our agency clients the best of luck as awards are announced. 🦁✨ A recent study of agency data reveals a clear link between strong client relationships and the number of awards won, reinforcing what we’ve always known:  ✅ Stronger relationships lead to better work ✅ Enhanced team morale ✅ Significant growth and improved margins💡🤝 Here’s to recognising the power of relationship intelligence in driving creative excellence and business success. Best of luck to all the incredible agencies competing this week! 🌟 #CannesLions2024 #Creativity #ClientSuccess #RelationshipIntelligence #BusinessGrowth

𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗜𝗧𝗬 𝗙𝗢𝗥 𝗖𝗛𝗔𝗡𝗚𝗘 🦁 C'est parti pour une nouvelle édition du programme Creativity for Change présenté à Cannes ! Une analyse à travers 5 campagnes, dont notre campagne Renault Plug-Inn For Business, du pouvoir de la créativité dans les transformations sociétales et environnementales 🔌 Merci à Marcelo Vergara, notre Worldwide Creative Director Renault, pour ce décryptage ! #CreativityForChangeIsBusiness Insights by Kantar 🤝

Next week Cannes Lions International Festival of Creativity I´ll have the Honor to be part of Young lions Marketers competition 2024, what an honor and important responsibility. Can´t wait for an exited week! @Melissa Chen Andrea Quaye @chris brown Shannon Womack 🔜 I'm sure we´ll do our best 🦁 Gabriel Suárez Ortega #BusinessManagement #LiderandoEquipos #FMCG #Commercial #Innovacion #PlaneacionEstrategica #changemanagement #SalesAndMarketing

📢 Appel à candidatures pour le Prix de l'Audace 2024 🌿 De la Fourche à la Fourchette, entreprises audacieuses, acteurs au sens large de la Chaîne Alimentaire, faîtes-vous connaître en candidatant sur la catégorie agroalimentaire du Prix de L'Audace. ⏰ Pour en savoir plus sur cette nouvelle édition 2024 , la procédure à suivre, les 4 catégories proposées & le timing voir ci-dessous 👇

Aujourd'hui

Exactly 5 weeks left until Cannes Lions. Let's book some time in person - https://lnkd.in/ejUCcJ5d I will be roaming the Croisette, helping brands discover innovative technologies and making those 1:1 connections. #CannesLions #BrandInnovators #StrategyMeeting #BrandGrowth #Innovation.