Rhodes Pet Science’s Post

Wuffes specializes in premium #petsupplements designed to enhance the health and well-being of dogs. Their products, including hip and joint support chews, are crafted to cater to dogs of all sizes and life stages, ensuring happier, healthier pets. Our deep dive into Wuffes' #digitalshelf performance uncovers actionable insights for pet supplement brands navigating today’s competitive e-commerce landscape. 📈 What Does This Mean for Brands Like Wuffes? Expanding product offerings on Walmart can replicate Amazon’s success. Boosting reviews on Walmart improves customer trust and search visibility. Consistent, high-quality product content across platforms enhances conversions. MetricsCart empowers brands to analyze performance across major platforms like Amazon and Walmart with precision. From optimizing pricing and tracking reviews to uncovering product trends, we help you make data-driven decisions that drive growth. 💡 Ready to unlock your digital shelf potential? Visit our website or schedule a demo to see how MetricsCart can transform your brand’s online performance!

At Yummypets we work to collect, classify and enrich all our daily data to transform it into valuable consumer insights for the benefit of our clients: pet brands and pet industry players. We've been a data business from Day 1.  Since 2024, we launched a new tool on the market, exclusively designed for the pet industry: LOOP. LOOP allows pet-related businesses to better address their market by increasing their knowledge about pet owners via targeted and relevant insights Your one-stop shop for pet parent insights. https://lnkd.in/dTNFRnqp

Data always tells a story, and in this case, cross-visitation was very telling. After observing chronic out-of-stocks across multiple markets in a pet category, Retail Lab and OMG, Inc-Sales and Marketing hypothesized that this trend was negatively impacting consumer behavior and loyalty. How could they validate whether the lack of stock availability drove customer leakage to specialty stores? → That's where Placer came in. Here's a glimpse into what was uncovered: - Consumers at high out-of-stock stores exhibited a preference for pet specialty stores, ranking a local Petco as #1 in their Top 10 Favorite Places. - By comparison, customers at low out-of-stock stores visited pet specialty stores far less frequently. Indeed, no pet specialty store appeared in the top 10 favorite places for customers at low out-of-stock store locations. Check out the full success story using the link provided in the comments below. #Inventory #PetCategory #Research

What is the value and perception of the "classic" family farm these days? You might not be surprised to find that the saturation of faux family farms across all food categories have contributed to a lack of trust in the traditional family farm name. If you truly are a family farm (even in PRODUCE), you will have to work hard to prove yourself, educate the consumer on the PODs or rethink your brand positioning altogether. If this question, or any others, have been on your mind, let's have a chat! #talkingbrand #brandstrategy #brandname #brandfoundation #authenticitymatters #trustinbrands

Happy National Hot Dog Day! With more than a century of history, Oscar Mayer’s name and packaging is widely known. So it was a big deal when the famed brand recently gave its stuffed hot dogs design a new look. The switch from “cheese dogs” to “stuffed dogs” and the addition of a revealing cross-section of the product seemed to work for consumers: 77% favored the new design while only 23% preferred its predecessor. One consumer said, “I appreciated the visual of the hot dog so you could see the cheese inside.The graphic of the dripping cheese on the label was cute, too.” Bravo, Oscar Mayer! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data Kraft Heinz

Our March edition of the #MoodOfTheNation report revealed that about 45% of dog owners and 52% of cat owners spend £20-£50 monthly on pet food. Interestingly, 35% of those investing £50-£100 are inclined to switch brands annually. This week, our CEO Andy Bromley faced a dilemma when changing pet food brands after four years. 🐕 This experience underscored the importance of keeping quality and value high to hold onto current customers - and lure in new ones with irresistible value propositions. 👀 https://lnkd.in/eFPZ-vmT

🐾 Celebrating #NationalPetDay! How do consumers with budget constraints prioritize their pets? Private label brands are on the rise with lower income brackets, while upscale brands continue to dominate higher income brackets. Read more in our latest article below! 🐶💙 #NationalPetDay #PetTrends #PrivateLabel #PetIndustry #PetInsights

OK - there is a bit of irony in this photo of an ad for Smalls, #catfood on the #NYC subway, and the dude who is sleeping beneath it. That aside, the brand has been around for some time with its #DTC business model and, better for your cat, food! It uses a quiz to help cat parents determine the food that is right for their feline family member. Questionnaires/Quizzes are critical to #masscustomization. Rather than being truly personalized, these tools help channel consumers into a set of already developed products...enabling the feeling of "just for me," with an execution that does not create the need for an unlimited number of #SKUs. And in this case, the consumer cannot even make a choice about which food to buy without first taking the survey. This model will undoubtedly evolve with #GenAI, but as of now, it seems like the closest we have to offering consumers some form of personalization via a business model that can be profitable. #innovation Nestlé Purina North America #consumerbehavior

Corporate Tracker report for @Bark : Bark's Q2 2025 earnings reveal a company navigating both opportunities and challenges in the pet products industry. While their Commerce segment shows robust growth of 25.6% year-over-year, the Direct-to-Consumer segment experienced a slight decline. Bark maintains a strong gross margin of 60.4%, outperforming competitors, and has achieved positive Adjusted EBITDA and free cash flow. The company's strategic adaptability is evident in new product launches and partnerships, such as with the Girl Scouts of America. However, Bark faces intense competition from established players and potential market saturation. To sustain growth, Bark must continue innovating, expanding its Commerce channels, and capitalizing on the growing pet health and wellness market while managing risks associated with economic downturns and changing consumer preferences.

How are you planning your product sales strategy? Do you need data-driven insights? The Pet Industry Federation (PIF) has announced that NielsenIQ will be presenting at the upcoming Business of Pets conference. NielsenIQ will share essential insights into consumer purchasing habits related to pets, providing the data you need to refine your business strategies and stay competitive. This is a must-attend event for all pet industry brands looking to make informed decisions to boost their sales. Plus you will get a copy of the slide deck to take away. #petindustry #consumerinsights #data #marketresearch #pets #petfood #petsupplies #retail #event