RightAngle Global’s Post

Walmart is advancing its Adaptive Retail strategy, focusing on personalized shopping experiences tailored to individual customer preferences. The company is utilizing proprietary technologies, including artificial intelligence (AI), Generative AI (GenAI), Augmented Reality (AR), and Immersive Commerce platforms to enhance customer engagement. Walmart has introduced Wallaby, a series of retail-specific large language models (LLMs) trained on extensive Walmart data to create contextual and tailored customer interactions. The enhanced AI-powered Customer Support Assistant now recognizes customers from the outset, streamlining issue resolution and improving overall customer experience. A new Content Decision Platform is being developed to personalize Walmart.com, predicting content preferences for individual shoppers and creating unique homepages. The personalized online shopping experience is set to launch in the U.S. by the end of next year, with plans to expand to Canada and Mexico. Walmart is exploring new retail environments, particularly for younger consumers, through its AR platform, Retina, which creates 3D assets and immersive shopping experiences. The company has successfully piloted commerce on platforms like Roblox and is testing new experiences with Unity and ZEPETO, allowing customers to purchase virtual and real-world items. Retina has already powered 10 AR experiences, resulting in significant increases in customer adoption and improved conversion rates. Future plans include expanding AR experiences to additional markets and developing headset-based solutions for visualizing products in real-life settings. #walmart #generativeai #augmentedreality #customerexperience

2025 will be all about blending...and personalization on steroids - "To captivate younger audiences, Walmart is integrating AR features and immersive commerce platforms. The company’s new AR tool, “Retina,” creates interactive 3D shopping experiences, allowing customers to explore products virtually. This aligns with the growing trend of blending retail with virtual environments, meeting customers where they already spend time, such as gaming and social platforms." via International Supermarket News

𝗔𝗺𝗮𝘇𝗼𝗻'𝘀 𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗛𝗼𝗹𝗶𝗱𝗮𝘆 𝗦𝘁𝗼𝗿𝗲: 𝗘𝗹𝗲𝘃𝗮𝘁𝗶𝗻𝗴 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 Xmas season seems to be around the corner and Amazon knows it. Amazon has unveiled its Virtual Holiday Shop, offering an immersive 3D experience designed to enhance the consumer journey by simplifying the process of finding the perfect gifts. Just tried it this morning and it looks really good: 🛍️ Immersive 3D Experience: You are able to navigate through a virtual space featuring over 300 curated gifts, including top brands like Beats by Dre x Kim Kardashian, kate spade new york, Bumble and bumble or Coach. This experience makes gift shopping intuitive and visually engaging. 🎁 Virtual Toy Shop: Amazon showcases also toys from brands such as the LEGO Group, Play-Doh, and Disney, as well as small business like Rainbow Loom and Magna-Tiles. ✨ Interactive Elements: The experience includes a rotating showcase of gifts, where different products are displayed one after another, allowing you to browse easily, allowing you to easily explore and choose. This, along with ornaments that reveal surprises, makes the virtual shopping environment more dynamic and engaging. This immersive approach connects seamlessly with Amazon's other innovations: 🤖 AI-Powered Shopping Assistant (Rufus): This personalized shopping assistant provides tailored recommendations, helping customers find the perfect items based on their preferences, thus making the experience more personal and efficient. 🔍 Visual Search Features: Tools like Amazon Lens allow users to discover products through images, streamlining the search process and removing friction from the customer journey. 🛠️ Generative AI Tools for Sellers: Empowering sellers with AI-generated content, such as videos, which makes listings more dynamic and engaging, ultimately enriching the customer’s shopping experience. Amazon’s integration of immersive virtual environments and AI-driven tools showcases the future of retail, where technology and personalisation come together to create seamless, enjoyable, and engaging consumer experiences. By focusing on every aspect of the customer journey, from discovery to interaction, Amazon is setting a new benchmark for what festive shopping can be. 💡 How do you envision virtual and AI technologies transforming your holiday shopping this season? Thanks Nick Vinckier for showing us the latest innovations in retail. #Amazon #VirtualHolidayShop #RetailInnovation #AI #CustomerExperience #ConsumerJourney #FestiveShopping

"Being people-led means we start with the human need, and often, a combination of technologies like AI, GenAI, AR and Immersive Commerce, is key to the solution. Our customers guide us, and with these platforms, we’re ready for whatever they need." You have to read the whole press release to get to the quote above from Walmart CTO / CDO Suresh Kumar, but it's well worth the time (and I TLDR'd it below). The takeaway is that retailers and brands still in the MVP / pilot phase in scaling these new capabilities are already falling behind as Walmart and others push forward aggressively with new capabilities. TLDR: Last week, Walmart announced a set of "common global core capabilities that are built once and deployed across Walmart U.S., Sam’s Club and Walmart International ... [enabling them] to move with speed as we bring consistent experiences to all our customers and members.” Specific capabilities include: - Wallaby, a series of "retail-specific LLMs," trained with "decades of Walmart data" and able to be combined with other LLMs, that will be used to create "highly contextual" customer experiences. - A more personalized AI-powered Customer Support Assistant that recognizes the customer from the start and "goes beyond just understanding the customer’s intent to taking actions, like finding orders and managing returns." - A GenAI-powered Content Decision Platform to create bespoke digital shopping experiences that are "as personalized as stepping into a store designed exclusively for each customer." - The Retina AR platform "to bring the Walmart shopping experience into new virtual social environments, unlock new revenue streams and be at the forefront of Adaptive Retail," and building off its work last year with Roblox and the Walmart Realm immersive social / shopping platform. The company is also "actively building dozens of additional GenAI tools for customers, members, associates and partners that leverage its GenAI platforms" #AI #GenAI #retail #innovation #AR #VR #IBM #IBMRetail https://lnkd.in/eDNUP9tB

Walmart’s unveiling of its strategy to scale AI, Generative AI (GenAI), Augmented Reality (AR), and immersive commerce experiences signals a bold step towards transforming the retail landscape. For customers, Walmart's use of AI and GenAI for hyper-personalization means more tailored shopping experiences. Tools like the personalized homepage on Walmart.com, powered by AI-based content decision platforms, will cater to individual preferences, creating a seamless and unique shopping environment. For Walmart associates, AI and AR can streamline daily tasks, from inventory management to customer support. The GenAI-powered Customer Support Assistant and other AI tools promise faster issue resolution and a smoother customer service experience Walmart’s strategy could set new benchmarks for the U.S. retail industry. The integration of adaptive retail technologies such as AI and immersive commerce will likely lead to more dynamic, customer-centric experiences, pushing other retailers to adopt similar innovations. These technologies can also enhance supply chain management and data-driven decision-making, making operations more agile. However, with AI and GenAI’s ability to collect vast amounts of customer data, maintaining privacy and ethical use of that data is crucial. As AI systems become more prominent in retail, ensuring that they are inclusive, fair, and free from biases related to race, gender, and socioeconomic factors is essential. In conclusion, Walmart’s forward-thinking strategy sets the stage for an exciting transformation in retail, benefiting customers, associates, and the industry at large. Retailers who wish to remain competitive should consider embracing these technologies but with a strong focus on ethical practices, inclusivity, and customer trust.

Some additional thoughts on the biggest business opportunities in 2025 2. E-commerce and Direct-to-Consumer (DTC) Innovations. Opportunity: E-commerce continues to evolve with trends like live shopping, subscription models, and hyper-personalized consumer experiences. DTC brands leveraging social media, AI, and AR/VR technologies will capture customer attention. Example: Platforms integrating AI-driven personalization and immersive AR shopping experiences.

Recently, Walmart introduced Realm, an AI-powered virtual shopping platform designed to revolutionize the retail experience. This influencer-led environment showcases how AI and immersive technology can transform customer engagement. Why This Matters: 🔹 AI-Powered Personalization: Walmart Realm uses AI to create personalized shopping experiences, ensuring customers find products that resonate with their unique tastes. 🔹 Enhanced Customer Engagement: With themed digital environments curated by popular online creators, shoppers can explore products in a more interactive and engaging way. 🔹 Innovative Marketing: Walmart Realm demonstrates the future of retail marketing, where AI and virtual reality create seamless shopping journeys. 🔹 Gamification and Rewards: Users can interact with products and participate in exclusive giveaways, making the shopping experience more rewarding. #WalmartRealm #AIMarketing #VirtualShopping #EcommerceInnovation #Consumer #ExperientialDesign #Design #AI #ArtificialIntelligence #Experience #Digital #Retail

Immersive shopping is taking online retail to new heights with augmented reality try-ons, interactive 3D models, and AI assistance, creating experiences that feel just like in-store shopping. Plus, digital concessions are adding a unique twist, boosting customer loyalty and driving sales. These innovations aren't just trends; they're transforming how we shop online. Today, we're exploring the changes over the last 4 years in immersion techniques within online retail and video shopping. Check out our latest article for all the insights: https://hubs.la/Q02JMZZN0 #LiveShopping #EcommerceInnovation #AugmentedReality #RetailTech #DigitalConcessions

🔥 The consumer electronics industry is at a tipping point—and brands that don’t adapt could get left behind. After reviewing data from 163 leading consumer electronics brands, the trends are crystal clear: 🔍 D2C (Direct-to-Consumer) is Booming: 72% of brands now sell directly to consumers, focusing on building closer, more personal customer relationships. This trend is only going to grow, shaping how we all engage with the brands we love. 🌐 Immersive Shopping Needs to Catch Up: Innovators like Amazon, Intel, Apple and Bose are already offering 3D models of products and immersive shopping experiences, but 83% of brands are still missing out. As major retailers like Best Buy, Walmart and Flipkart increasingly provide 3D, AR and VR, these experiences will become expected on D2C websites too. 💬 AI-Powered Customer Service is the Future: Surprisingly, 77% of brands don’t offer any live customer support. With AI transforming the way shoppers are guided and educated by offerings likeAmazon’sRufus, expect AI-driven interactions to dominate by 2025, offering faster, more personalized assistance at scale. 📈 Looking Ahead: D2C growth, immersive shopping experiences, and AI-driven personal shopping  will be the trends to watch over the next few years. Brands that adapt will thrive in this new landscape. The question is: how are brands preparing for these shifts, and what does the future hold for the customer experience? #ecommerce #AI #3Dmodels #consumertrends #directtoconsumer #digitaltransformation #futureofretail How do you see these trends evolving? Let's discuss! 👇

Interesting read from ABI Research Analyst Matilda Beinat on the potential of fusing #extendedreality with #artificialintelligence to improve #retail experiences. With 2 out of 3 consumers interested in using AR for shopping, #retailers can’t ignore the power of Extended Reality (XR) combined with #ai. From helping customers virtually “try on” products to recommending items based on browsing patterns, AI-driven XR is the next level of immersive, personalized shopping. Learn how leading retailers are harnessing AI-powered XR to: - Improve customer engagement and drive sales - Reduce product returns through accurate virtual previews - Enhance in-store and online experiences 📖 Explore more in our latest blog: https://lnkd.in/efAmgDib #RetailInnovation #AugmentedReality #CustomerEngagement #virtualreality #ecommerce