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Did you hear the one about how The Coca-Cola Company made an entire ad campaign using AI-generated video, and the internet lost its mind? Lindsay Hong 洪傅琳熙, founder and CEO of SmartAssets, weighs in on the much-maligned holiday spots. (Spoiler alert: She doesn't hate them.) And more importantly, she reminds us that GenAI isn't just about *producing* creative assets—the technology is already an instrumental tool for marketers and creatives looking to quantify things like memorability and emotional engagement. Click below for more: https://lnkd.in/gnMz8xSM

🎄 Did AI just steal Christmas from artists? Coca Cola's 1995 Christmas Ad got an AI makeover - and people aren't happy! 🤖 10,000 frames ⏱️ 2 months instead of 12 🌍 40+ creatives worldwide But wait... there's drama! 🎨 Artists are raising their voices 📊 83% of viewers stayed neutral 💭 Experts say this could reshape advertising forever What's your take on AI stepping into holiday traditions? https://lnkd.in/dPQue-rG For daily tech & marketing insights 👉 GigaNectar🚀 #AIinAdvertising #CocaColaChristmas #AIDebate #CreativeTech #MarketingTrends #DigitalEvolution

Liquid Death. The marketing company of the future. Their recent ad campaign is a collaboration with the Amazon Prime show The Boys. We analyzed their ad creatives with AdSkate's AI creative analysis platform and found some interesting trends: - Ad creatives that highlighted the beach setting led to a 21% increase in CTR. - Vibrant image tones led to a 12% better CPA than average. - Ads that showcased burning plastic boosted ROAS by 11%. Liquid Death knows how to captivate. Bold creative choices paired with data-driven insights make for highly effective campaigns. #marketing #advertising #ai #theboys #liquiddeath 📸 Liquid Death, featuring The Deep from The Boys, reminds us to use recyclable cans instead of burning plastic to keep our oceans clean.

AI + Coca-Cola: A holiday recipe that didn’t quite sparkle Coca-Cola’s latest holiday ad, crafted entirely by AI, set out to blend tradition with technology. The result? Let’s just say it didn’t exactly bring the festive cheer many were expecting. Instead of the classic, jolly Santa we all know and love, viewers were served an AI-generated narrative that felt a little flat. It’s a reminder that while AI can do incredible things, capturing the magic of human emotion—especially in something as nostalgic as a holiday ad—isn’t always its strong suit. This raises an interesting question: Where does AI shine, and where does the human touch remain irreplaceable? AI in advertising can be a fantastic tool for scaling creativity, analyzing trends, or even generating concepts. But when it comes to heartwarming holiday magic, it seems we still need humans behind the "sleigh reins". What do you think—is AI ready to take over creative industries, or should it stick to being a helpful elf for now? #AI #Advertising #CocaCola #Creativity #Innovation

🎄🚀 Coca-Cola's AI Christmas Ad: The Future, Flawed But Full of Promise Coca-Cola’s latest AI-generated holiday spot and Toys"R"Us’s ad, created with OpenAI’s Sora, are getting roasted for their glitches and awkward moments. The criticism is loud, and fair enough—there’s plenty to poke fun at. But let’s take a step back. These aren’t failures. They’re first steps. Just like early CGI or the first digital ads, the execution isn’t flawless (yet). But these brands are pushing boundaries when others are still playing it safe. It’s easy to critique, but the real challenge is in embracing the potential of this evolving tech. AI in advertising is growing fast, and we’re just at the beginning of what it can do. At AIVERGENT, we’re right there, pushing the limits too. We’re working every day to close that gap between potential and perfection, creating AI-powered campaigns that stand out for all the right reasons. In a few years, we’ll look back and applaud those who dared to go first. 👀✨ So, what’s your take—is the criticism fair, or should we be cheering on the ambition? The Coca-Cola Company AIVERGENT STUDIO

Coca-Cola just rebooted its iconic 1995 holiday ad with a twist: it’s 100% AI-generated. From snowy towns to polar bears, Coca-Cola used generative AI to reimagine nostalgia into a visually stunning, modern masterpiece. Here’s why this changes everything: 1/ It’s the first fully AI-generated TV ad for a global brand. 2/ Production costs & timelines? Drastically reduced. 3/ AI isn’t just saving money—it’s redefining creativity. This ad is more than a nostalgic reboot. It’s a glimpse into the future of advertising. Coca-Cola just started a revolution. How long before AI ads dominate the industry? 👀 Quick read: https://lnkd.in/gAhPxXt7

#Coke faces backlash for its #AI generated #advertisements #Why? - The #answer might be in 2 hashtag #Questions Q 1 . What type of #brand #connection do you have with the #customers? Brands like Coke are remembered for the #emotions they trigger by doing things and talking to #consumers in a certain way! --- drop all that for #tech, or substitute that entirely with tech is not a good idea (at least yet)! --- Imagine starting your #TV to watch #KBC as a #fan who never misses en episode .... and realizing, #Amitabh, his "deviyon aur sajjanon" and "computer ji" etc - all replaced by a #bot or a (easily identifiable so called) deep fake! Q 2 . Who are you talking to? Yes, Coke is a youthful brand but it does not talk only to #youth. Its lovers cut accross #generations. A lot of them still belong to an era when real things mattered, and were appreciated (those who still write letters and love handmade cards) --- for all those fans dropping that "real" magic - means trouble!! --- on top of it - Coke always takes pride in portraying itself as --- "Always the real thing" . In other words - nothing #articficial" about it. So, a message which is made by 'artificial' intelligence .... well! nothing #intelligent about it! Lessons in #brand #management / #branding 1) As a brand who you are in consumers' #head and #heart - always #respect that , #remember that, and #work accordingly! 2) While adopting latest (tech) is good for maintaining #brand #relevance, ... but there is a time, place and a way for it! The brand cant just switch on tech and switch off legacy and history just like that! https://lnkd.in/dmAH783D

"You've probably seen McDonald's AI-generated commercials, but have you ever seen 𝐚 𝐜𝐨𝐦𝐩𝐮𝐭𝐞𝐫 𝐞𝐚𝐭 𝐚 𝐁𝐢𝐠 𝐌𝐚𝐜? 🤯 This mind-boggling ad is a testament to the power of creative thinking. ❤️ Here's what I love about it: 1. Think Outside the Box The ad creator isn't afraid to push boundaries and challenge traditional advertising norms. ◾ This ad is a bold and unexpected approach that truly grabs your attention. 2. Challenge the Status Quo By showcasing a computer "eating" a burger, the ads creator is questioning our assumptions about how we interact with food and technology. ◾It's a clever way to spark conversation and generate buzz. 3. Suspense and Creativity The ad's suspenseful narrative and creative execution keep viewers engaged. ◾A good story can capture our imaginations. What do you think of this ad? Let me know your thoughts in the comments! #AI #Advertising #Marketing Credit: Alamin Hossain

Coca Cola’s AI-generated Christmas ad is a step in the right direction, but it ultimately lacks creativity. Remaking the 1995 classic feels like a missed opportunity to demonstrate AI’s true potential for pushing boundaries and creating something genuinely innovative. Additionally, the subtly unsettling vibe is a reminder that as AI evolves, it must feel less rushed, more polished, and emotionally resonant. That being said, the ad did spark conversations, indicating that the strategy worked in its own way. As marketers, we should combine AI with bold, human-centic ideas to truly enhance a brand’s storytelling. It’s a good start, but a long way to go before AI transitions from just a buzzword to a game-changer in the advertising industry. #AI #ArtificialIntelligence #GenAI #Advertising #Marketing