Roselle de Kruijk’s Post

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🚀 Startups | Venture Building | Connector | No-Code | Talent Acquisition 🚀

☕ 𝟭𝟬𝟬 𝗖𝗼𝗳𝗳𝗲𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲! ☕ 8 down, 25.33 to go. ✅ (doing 1/3 of 100 coffees) Caught up with Go-To-Market (GTM) expert Rob Cassidy today. Rob has helped multiple startups scale + exit and experienced the good, bad, and ugly in all things growth. In Feb, he launched Xsellerate Pty Ltd, helping founders with their GTM strategy. 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: 🎯 Validate before launch: Many founders skip idea validation, risking time and resources on products that may not solve real problems. 💡 Focus on traction over funding: In early stages, prioritize getting customers over raising capital. 🇦🇺 Australian context: Securing investment without a product or customers is super challenging and time-consuming. ⏱️ Launch fast, get customers: Time spent chasing early investment can be better used in rapid launching and customer acquisition.

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Steve Corney 🦄

Learning & Legacy. Helping companies train their staff and experts commercialise their knowledge.

2mo

How do I get a coffee ☕️

Rob Cassidy

CEO & Founder at Xsellerate |🚀Providing Go-To-Market support for Startup and Scaleup Founders including Positioning, Marketing and Sales. |🕺Helping Founders connect to the right people to make their Startup sing! 🚀

2mo

So great to meet you Roselle de Kruijk! I really enjoyed our catch up and look forward to continuing our discussion and catching up again soon! 😃

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Slavica King

I have the ability to grow your future - Talent Acquisition | HR Professional | Digital Professional | Strategic Leadership

2mo

I think you and I are due for our coffee ☕️ 😜

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