RSM Executive Education’s Post

🌍 Last week, our Global Executive MBA participants Class of '24 journeyed to Washington DC for the Global Experiential Learning (GEL) ✈. The visit honed in on the link between national and international politics with business, underlining their influence on corporate strategy and development for global firms. Throughout the week, Faculty and guest lecturers highlighted the importance of considering both national politics and evolving global trade regulations when strategizing for firms in a rapidly changing and politically volatile global environment. Read the post below for a recap of this inspiring week! #globalexperientiallearning #gemba #rotterdamschoolofmanagement #mba #gemba2024 #leadership #globaltrade #geopolitics

View profile for Mariapia Di Palma, MSc, CPCC, CNTC, ACC, graphic

Learning and Development - Programme Development - Academic affairs and Integrity - Educational Content Planner & Project Manager

23 senior leaders from Rotterdam School of Management, Erasmus University's  Global Executive MBA (#gemba) Class of 2024 engaged in a full-fledged week of learning and insight into "Leading Corporate Strategy and Development" in Washington DC from 26 Feb – 1 Mar 2024. The group was led by Dr. Koen Berden, by Professor Hans van OosterhoutMariapia Di Palma, MSc, CPCC, CNTC, ACC & Sine Uysal who organised this global experiential learning week with co-host Georgetown University McDonough School of Business. The focus of the visit was on the national and international (geo)political context of business, as well as global trade, and how these influence the corporate strategy and development of globally active firms. More specifically, faculty and guest lecturers focused-in on how national politics, on the one hand, and the evolving global ‘rules of commerce’ on the other, need to be considered by strategic leaders when developing and implementing the corporate strategy of firms in an increasingly global yet politically and economically volatile world. On the first day, renowned professionals, including Jeffrey Peck (JJP Strategies LLC), Eric Rasmussen (Sumitomo Pharma America, Inc.), and Dan Webber (Edelman), imparted their knowledge and insights on crucial topics such as lobbying practices, business-government relations, and effective crisis communication strategies.  The programme continued on second day with Professor Marc Busch who provided valuable insights into the dynamics of globalization and the evolving framework of global trade rules.   On a subsequent day, the programme transitioned to the Bertelsmann Foundation (hosted by the unique Irene Braam). Participants engaged in insightful and thought-provoking discussions with Michael McKeon (Government Affairs, ASML) on building resilience in a geopolitically charged world, Laura Baughman (President Trade Partnership Worldwide), on the power of association membership in US Policy, and Bruce Freed (President Center for Political Accountability CPA), on the growing impact of State-Level committees on corporate spending for political accountability (and social responsibility). Marc Busch, Hans van Oosterhout & Koen Berden stimulated debates and group discussion on the future trajectory of the global economy and global politics. The week could not conclude without visiting iconic museums in DC and the only one U.S. Capitol Hill, where participants could experience first-hand running sessions and voting in both Congress houses: the House of Representatives and the Senate. We would like to extend our deepest gratitude to the entire team at the Georgetown University, led by Associate Dean Elie Farhat and Imke Simpson, Assistant Dean, for their valuable collaboration and warm hospitality. We also acknowledge the exceptional support provided by Judy Scinto, Kim Hunt, and last but not least Janiyah C. who assisted the group throughout the programme. 

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