Sabio’s Post

🔍 Want to learn more about harnessing the potential of CTV for your advertising strategy? Check out Nielsen's on-demand webinar, "CTV Strategies: What Media Buyers Need to Know." Gain valuable insights and actionable strategies: 📈 Overcoming CTV’s measurement and attribution challenges 💡 Balancing quality and scale with CTV inventory 📺 Capitalizing on the converging media landscape  Watch now: https://bit.ly/43prNiA. Gracenote #CTV #TV #OTT #streaming #streamingmedia #advertising #marketing

Ever feel lost in a sea of acronyms like OOH, DOOH, CTV, SEM, OTT? 🤯 You're not alone! Navigating the advertising landscape can be confusing, but our team of media professionals at Verde Outdoor is here to help. We specialize in: 📍 OOH (Out-Of-Home) - Captivating billboard campaigns that drive results. 📺 CTV (Connected TV) - Reaching audiences on their favorite streaming platforms. 🔍 SEM (Search Engine Marketing) - Boosting your visibility on search engines. 📱 OTT (Over-The-Top) - Engaging viewers beyond traditional TV. Let us guide you through the complexities and create a powerful media strategy tailored to your business. Read more about how our expertise can turn those acronyms into actions that deliver real results: https://lnkd.in/g-jy-F4c

In Cynopsis’ Special Report, “Beyond Precision Reach: Locality's Path to Streamlining Local Advertising,” penned by E.B. Moss, Locality’s President of Streaming, Keith Kazerman, and President of Broadcast, Ann Pero Hailer, shared how Locality Reach+, the all-in-one convergent video ad solution, is revolutionizing local advertising by seamlessly integrating broadcast and streaming—in one buy. “We’re simplifying how brands connect locally. With one streamlined solution, we remove the complexity, making it easier for brands to engage audiences meaningfully,” – Keith Kazerman This approach empowers advertisers to maximize both platforms for optimal audience reach. “What sets Locality apart is customization. No two campaigns are alike—we tailor every solution to fit regional, seasonal, and demographic needs,” – Ann Hailer Discover how Locality is reshaping local advertising for today’s media landscape. >> https://bit.ly/4eiDc8u #WeAreLocality #LocalAdvertising #Broadcast #Streaming #AdvertisingSolutions #DigitalMarketing #AdTech #VideoAdvertising #Cynopsis #SpecialReport #ReachPlus #BroadcastTV #StreamingTV #MarketingInnovation #AdvertisingInsights #LocalAdvertisingMadeEasy

Unlocking the Future of Connected TV! 🚀 There are some recent trends reshaping CTV viewership, highlighting the dynamic shifts in how we consume and interact with content. 📈 Ad-Supported Streaming: Thriving with 8 in 10 Americans engaged, ad-supported streaming is revolutionizing the viewing landscape. 🛒 Shoppable Content: Making a comeback, consumers are now ready to shop directly from their TVs, blending entertainment with convenience. 🤖 AI in Discoverability: AI is enhancing content discoverability and creative ad targeting, transforming the viewer experience. 🌎 Local Targeting: Hyper-personalized ads are changing the game for political and small business advertising. 📺 Operating Systems: Crucial for user experience, influencing TV purchasing decisions. Embrace these trends to stay ahead in the evolving CTV landscape and unlock new opportunities for growth! #CTV #DigitalTransformation #Innovation #Advertising #MediaTrends

Today, Estrella MediaCo introduced ‘Authentically Latino, Inherently American’ content and digital audience data at 2024 IAB Newfronts. Announcements presented during the presentation included the company’s +28% year-over-year Connected TV (CTV) growth, and the partnership with leading factual entertainment and media company Curiosity. Estrella will program three new Curiosity content channels in Spanish, which will launch first on Samsung TV Plus: Curiosity Español, Curiosity Animales and Curiosity Motores. Hallmark Channel content in Spanish-language to launch cross-platform on EstrellaTV App and EstrellaTV linear channels. The presentation was made by Steve Mandala, Chief Revenue and Local Media Officer, and René Santaella, Chief Digital and Streaming Officer. EstrellaTV’s anchor and host, Nour Milla, presented audience insights. Sharing a photo from the panel: Photo from Left to Right: René Santaella, Chief Digital and Streaming Officer, Estrella MediaCo; Nour Milla Anchor and Host, Estrella MediaCo; and Steve Mandala, Chief Revenue and Local Media Officer, Estrella MediaCo. #digital #hispanicmarketing #hispanic #content #advertising #IABNewfronts #EstrellaMediaCo

When you work with us as a partner, we deliver the impressions you need from a TV ad campaign, and you keep your fee. Advanced TV solutions from Centriply always find your priority audiences and drive results. You benefit from our integrated approach to your media goals. Your customers aren't only on one screen, you shouldn't be either. #ConvergentTV #PerformanceTV #wefindyouraudiences #TV #advancedTV #linearTV #CTV #omniscreen #advertising #TVadvertising #AdTech #AudiencedrivenTV #datadrivenTV #media #activation #MediaBuying #reach #attribution #outcomemeasurement

Press releases are powerful tools for getting your story out, but what if you could amplify that impact even further? 🎯 Pairing your press release with a Connected TV (CTV) advertising campaign can do just that. CTV allows you to target your audience with precision, ensuring that your story reaches the right viewers—those most likely to engage and take action. Imagine your story appearing not just in traditional media but on the screens your audience is already watching, whether it's during their favorite streaming show or while catching up on the latest news. CTV advertising brings your narrative to life, enhancing visibility and driving greater engagement. Amplify your next press release with CTV and watch your message resonate like never before! 📈✨ #CTVAdvertising #MarketingStrategy #PublicRelations #DigitalMarketing #BrandAwareness #Nimbus99 #ConnectedTV #OTT

As more and more people consume TV content through internet-connected devices, it's essential for brands to expand their advertising strategies across multiple channels to effectively reach their audience. 📺 To learn more about this shift and how brands can adapt, read the insights from Rachel Lyall, Marketing Director, EMEA & APAC, on Performance Marketing World. #MarketingInsights #TeamMediaocean https://lnkd.in/gY2A6qhU

Connected TV advertising is revolutionizing the way we approach TV advertising. By utilizing precision targeting, engaged viewers and measurable results, it offers several advantages over traditional TV without sacrificing reach. JamLoop can help make your CTV campaigns more efficient! #CTV #Advertising #Marketing #StreamingMedia #streaming #media #mediabuying #

When you work with us as a partner, we deliver the impressions you need from a TV ad campaign, and you keep your fee. Advanced TV solutions from Centriply always find your priority audiences and drive results. You benefit from our integrated approach to your media goals. Your customers aren't only on one screen, you shouldn't be either. #ConvergentTV #PerformanceTV #wefindyouraudiences #TV #advancedTV #linearTV #CTV #omniscreen #advertising #TVadvertising #AdTech #AudiencedrivenTV #datadrivenTV #media #activation #MediaBuying #reach #attribution #outcomemeasurement