Saffron Brand Consultants’ Post

Meet NEO, The Saudi National Bank - SNB’s bold digital lifestyle bank—the first of its kind in Saudi Arabia. We partnered with SNB to craft NEO’s identity and experience, merging cutting-edge technology with Saudi values to empower a new generation to take charge of their finances and shape their futures. In collaboration with Sonic Minds, we developed NEO’s sonic identity to reflect the energy and optimism driving the Kingdom forward.  NEO is more than a bank—it’s a lifestyle partner, blending ambition with cultural insight to set a new standard for financial services. 👉 Access the full case study: https://lnkd.in/ebRei5EG SAFFRON Andrew Harb David Huertas Fernández Drew Vann Coughlan Julian Valenzuela Leif Steen luis novero Matthew Halls

Clément CATHERINE

🦜 Accélérerons votre croissance grâce au digital | Spécialiste Branding, UX/UI, Stratégie | Figma, Design thinking | Fondateur chez Perroquet

3mo

Shades of blue for confidence, patterns to represent order, a strong sign that can be recognised in a matter of seconds, consistency in content and form across all media... all the ingredients for a successful corporate brand image to encourage users to have confidence in the bank. Bravo Saffron Brand Consultants

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