Sage Communications’ Post

Most business leaders know that effective “brand messaging” leads to success in attracting new customers and retaining existing ones. Brand messaging refers to all the ways you communicate with your customers and prospects, including verbal and non-verbal communications in multiple channels. It encompasses all the marketing, sales, and social media interactions you have with your target audience. Ultimately, people do business with companies (translated: people) they trust. To build that trust, your brand messaging must be consistent, and must authentically express your company’s core values. For more on effective brand messaging read my article: https://lnkd.in/eNYXtN2j

Everything in your business should revolve around one thing: Your differentiation. Let me give you an example of what I mean 👇🏼 I just wrapped up a brand strategy for a comms strategist. It was probably the most fun I've had to date. She recently started her own company. And was struggling to explain why cause-driven organizations should work with her. She offered the same services as every other comms agency. Used a lot of the same verbiage on her website. And didn't really stand out. Until we nailed down her unique value. You see, she did something that no other agency was doing. She can connect you to individuals and organizations who can boost the visibility of your organization. Connections like: - Kamala Harris - Aspen Institute - NPR ☝🏼 That is what she's selling. Not a comms strategy. Not content creation. But connection. So we built a plan to have that uniqueness FELT. - Crafting the right message - Creating a Story Framework Guide - Adding a Connections section to her homepage - Highlighting the connections in her sales presentations - Creating a referral loop to grow her possible connections - Developing a networking platform and charging for access - Even revamping her entire offer Those are just a few of the 100s of ideas we came up with. The result of all of this? She's able to drop the work she doesn't want to do. And focus on selling what she DOES want to do. In a way that gets her ideal customers wanting what she offers. Nailing down your differentiation isn't enough. You need a plan on how to make people FEEL it. Throughout every interaction with your company. That's how you stand out. And get people throwing money at you. All so they can have the opportunity to work with you. Imagine that. ✌🏼 #shftyourbrand ------- 👋🏼 Hi, I'm #SassyJason. I create profitable brand strategies for SMBs looking to attract their ideal customers. DM me "Brand" to start building a well-loved and profitable brand.

Myth Busted: PR ≠ Just Press Releases Many businesses think PR is just about blasting out press releases. While press releases can be a valuable tool, effective PR is a strategic, multi-faceted approach to building brand awareness, trust, and credibility. Here's how strong PR can actually lead to more sales: Increased Brand Visibility: PR gets your brand in front of the right audience, through media coverage, industry awards, and thought leadership opportunities. Enhanced Credibility: Positive media mentions and industry recognition establish you as a trusted player in your field. Improved Customer Perception: PR helps shape how people see your brand, fostering positive associations and driving purchase decisions. Stronger Lead Generation: Effective PR campaigns can attract qualified leads who are already interested in what you offer. Publicity for Good is the #1 communications agency for purpose-driven brands. We help companies like yours leverage the power of PR to achieve their business goals. Schedule a meeting with us today and let's chat about how we can create a customized PR strategy that drives sales!

Credibility is a process, not a shortcut. Your brand’s reputation isn’t built overnight—it’s cultivated over time through trust, consistency, and authentic engagement. A credible brand stands out in the market, wins the loyalty of its customers, and establishes long-term success. Here are some strategies to enhance your brand’s credibility: •Establish a strong brand identity – be memorable and authoritative by maintaining consistent messaging. •Use statistics – back up claims with clear data for transparency and trust. •Leverage customer reviews – showcase testimonials to demonstrate your value through social proof. •Avoid over-claiming – authenticity beats exaggerated promises every time. •Focus on customer service – happy customers are your most valuable ambassadors. At Let’s Press, we create tailored strategies to position your brand as a trusted leader in your industry. Whether through PR campaigns, thought leadership, or media outreach, we help strengthen your authenticity. 📩Ready to build a brand that your customers trust? Reach us- contact@letspress.co.uk #LetspressPR #PR #PublicRelations #BrandStrategy #BrandIdentity #MediaRelations #PRStrategy #BrandAwareness #BusinessGrowth

𝗛𝗼𝘄 𝘁𝗼 𝘁𝗲𝗹𝗹 𝗶𝗳 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀 𝗮𝗿𝗲 𝘄𝗶𝗻𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝗴𝗮𝗺𝗲? 💫They are more consistent 💫They are more compelling 💫They are more personable 💫They are more distinct These days we all recognise that the 'buying cycyle' is more like a 'buying theme park' - featuring rollercoasters, mazes and pay-as-you-go ghost trains 🎢 𝗕𝗲𝗶𝗻𝗴 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 means being present in the media your audience consumes, when they consume it.  This means you need to be present, visible and engaged in anticipation of them 'turning up'. 𝗕𝗲𝗶𝗻𝗴 𝗰𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴 means speaking their language, not yours, being empathetic to their wants, needs and fears.  Being concerned and helpful not playing at being a trusted advisor but genuinely supporting and guiding through your comms, using your expertise and experience. 𝗕𝗲𝗶𝗻𝗴 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗯𝗹𝗲 reflects the fact that people buy from people not faceless organisations.  Your comms, content and campaigns need a face, a tone of voice, a character and a soul. Your marketing communications, your PR,  need your leaders engaged internally and expternally as guides, advisors and subject matter experts. The combination of consistent, compelling and personable is 𝗱𝗶𝘀𝘁𝗶𝗻𝗰𝘁𝗶𝗼𝗻 - a recognisable and desired brand your audience prefers over all others. Do your content, comms and campaigns soar above the Savannah? #PublicRelations #Marketing #InstinctToBeDistinct #TechPR #B2BMarketing

If you don’t already have a PR program in place, it might be something that you have considered. Perhaps you even issue a news release every so often. However, a bonefide PR program can provide consistent brand awareness, establishing you as a thought leader and technology expert in the market. From product announcements and event news to new personnel and significant company milestones, we have found there is almost always something newsworthy to share. Also, participating, and authoring technology and application articles validate your #expertise. 💯 Explore our website to delve deeper into the array of PR initiatives supported by McCue & Associates. https://lnkd.in/gTPZE4j8 #pr #marketing #brandawarness #brand #visability #boost #sales #increased #visability #publicrelations

Word of mouth is often seen as a "nice to have," but it’s actually one of the most powerful marketing tools we have—whether it’s driving sales or attracting top talent. In today’s digital-first world, people still trust authentic recommendations far more than any polished campaign. And while influencer marketing has amplified its reach, the core remains the same: real experiences shared by real people. In our latest article, we explore: 👉 Why word of mouth continues to outperform other strategies 👉 How companies can create experiences that spark conversations 👉 The critical link between workplace culture and employee advocacy https://lnkd.in/gVAyrWtX #MarketingStrategy #EmployerBranding #WorkplaceCulture #WordOfMouth

#BusinessStrategy Understanding and addressing brand disinformation can lead to more authentic engagement and trust with our audiences. Having a communications plan and guidelines in place can help mitigate these losses and foster genuine connections. https://lnkd.in/gG3ZY9jU

In today's business environment, it is important to emphasize on the need of carrying out an effective Public relation Strategic plan. The reason for this new trend is obvious – competition has intensified and companies strive to remain relevant and foster business growth. One of the most effective ways adopted by companies is the development of a strong SaaS PR strategy. Hence, business survival tactics, including customer attraction and retention, evolves around having an effective PR strategy that projects your organization’s brand identity and reputation.

🔍 Interested in understanding your organization's brand sentiment and enhancing your MarComm plan? A Brand Sentiment Report offers insights into conversations about your workforce brand, FAQs from your audience, and opportunities to optimize content and dispel misconceptions. Contact us for a consultation and take the first step towards strategic brand enhancement! https://smpl.is/9c08f #BrandSentiment #MarComm #WorkforceDevelopment #Consultation