Wren Insight Group’s Post

Ditto. This explanation about the aim of PR is a good one.

Most people think the goal of PR is to “sell more stuff” 🫤 To be clear: Selling stuff is good! But that’s a byproduct of a bigger storytelling goal, IMHO, which is to *build a halo effect* over a brand. 😇 Here’s why that distinction matters: A sale is transactional. A one-off. But you want your customers to feel like they’re doing *more* than simply swiping a credit card when they engage with your brand 💳 You want them to feel like they’re joining a movement ✊ Good PR shows the world that you stand for something *bigger* than your collection of features & widgets. Good PR shows people the 50,000 foot view of the giant forest you’re taming, instead of focusing on the individual trees of incrementalism 🌳 This press release or that. This award or that. No, the aim of a public relations program is much bigger than that. It’s to help companies become provocateurs. Juggernauts. Pacesetters. To build a narrative that reveals the chasm between the past your prospects are stuck in today and the *bold new world* you represent. So yes, PR should help drive revenue. No question about that. But great PR creates brand disciples 🙏 This is the way ✊ #publicrelations #b2btech 👇

A successful brand awareness campaign will enable your company to reach new and current audiences through a fresh, consistent message that lays out the true impact of your products and solutions. Check out this recent case study with Sigma Defense and learn how Sage can help you share your brand and establish your market position: https://ow.ly/bJXI50S2zbW #TheSageWay

Most business leaders know that effective “brand messaging” leads to success in attracting new customers and retaining existing ones. Brand messaging refers to all the ways you communicate with your customers and prospects, including verbal and non-verbal communications in multiple channels. It encompasses all the marketing, sales, and social media interactions you have with your target audience. Ultimately, people do business with companies (translated: people) they trust. To build that trust, your brand messaging must be consistent, and must authentically express your company’s core values. For more on effective brand messaging read my article: https://lnkd.in/eNYXtN2j

𝗛𝗼𝘄 𝘁𝗼 𝘁𝗲𝗹𝗹 𝗶𝗳 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀 𝗮𝗿𝗲 𝘄𝗶𝗻𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝗴𝗮𝗺𝗲? 💫They are more consistent 💫They are more compelling 💫They are more personable 💫They are more distinct These days we all recognise that the 'buying cycyle' is more like a 'buying theme park' - featuring rollercoasters, mazes and pay-as-you-go ghost trains 🎢 𝗕𝗲𝗶𝗻𝗴 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 means being present in the media your audience consumes, when they consume it.  This means you need to be present, visible and engaged in anticipation of them 'turning up'. 𝗕𝗲𝗶𝗻𝗴 𝗰𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴 means speaking their language, not yours, being empathetic to their wants, needs and fears.  Being concerned and helpful not playing at being a trusted advisor but genuinely supporting and guiding through your comms, using your expertise and experience. 𝗕𝗲𝗶𝗻𝗴 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗯𝗹𝗲 reflects the fact that people buy from people not faceless organisations.  Your comms, content and campaigns need a face, a tone of voice, a character and a soul. Your marketing communications, your PR,  need your leaders engaged internally and expternally as guides, advisors and subject matter experts. The combination of consistent, compelling and personable is 𝗱𝗶𝘀𝘁𝗶𝗻𝗰𝘁𝗶𝗼𝗻 - a recognisable and desired brand your audience prefers over all others. Do your content, comms and campaigns soar above the Savannah? #PublicRelations #Marketing #InstinctToBeDistinct #TechPR #B2BMarketing

When we added on "LinkedIn Outreach" for our Personal Branding clients in October, I didn't expect such superlative results within the same quarter! P.S. Screenshot of one of my clients (and yes, have taken approval from him). P.P.S. If you're wondering how Connected is more than Contacted, it's because there have been "Requests Accepted" from the previous week too. Brain Box Catalysts: 360° PR & Personal Branding Excellence

Authenticity never goes out of style! Get ready to stand out in the crowd. Dive into transparency, handle critiques like a pro, and let your brand's human side SHINE on social media! 🔥 #KeepItReal #DigitalPR #PRInsights #MarketingHacks #BrandAwareness #PublicRelations #Communication #Networking #ImageBuilding #CrisisManagement

Times feel strange, and consumers have more options than ever. We're still seeing, though, that maintaining brand loyalists--and your best customers--are key to long term growth. Over on the blog, we've shared a bit more about how PR can help retain customers. https://lnkd.in/ejKTDFnE

Don’t conflate PR w/ marketing or advertising. They intersect, but PR is distinct. While marketing sells & ads dazzle, PR cultivates genuine customer relationships, crafts narratives, & navigates crises. It's not just about being heard/seen, but being understood by your audience.

Brand visibility isn’t accidental; it’s driven by strategic branding and PR. These efforts make companies recognizable and foster positive customer sentiment. Here we explore PR branding in tech, its key components, and how to use it to the maximum. (Agnes Joseph) https://hubs.ly/Q02_yzHY0 #PR #TechPR #PRbranding #PRtips