Sam McNerney’s Post

The New Age of Marketing: It’s About Human Connection In today’s fast-paced, highly competitive world, marketing has evolved beyond just driving sales. It’s about building meaningful human connections that foster trust, engagement, and lasting loyalty. 💡 Here’s how we can think bigger: - It’s no longer about one-size-fits-all. We need to truly understand our customers and deliver tailor-made experiences that speak directly to their needs. - Consumers crave transparency and vulnerability. It’s okay to show imperfection because it builds relatability. - People don’t just buy products; they invest in stories, values, and experiences that resonate with their lives. Emotional connection has never been more critical. - Numbers tell stories. Leveraging data and analytics ensures that we’re not just guessing but making informed decisions to continuously improve results. - Marketing is no longer a monologue. It's about creating a two-way conversation and building a tribe of loyal supporters. How are you aligning your business objectives with the genuine desires of your audience today?? #CMO #MarketingStrategy #HumanConnection #CustomerExperience https://lnkd.in/gwnkUTyR

"Unlocking the Secrets of Customer Psychology for Better Marketing" Want to create marketing that truly resonates? It all starts with understanding how people think and make decisions. Here’s how to apply customer psychology to boost your marketing impact: 💡 Emotions Drive Decisions: People buy based on feelings, not just logic. Use storytelling and visuals to tap into those emotions and create lasting connections with your audience. 💡 Leverage Social Proof: Customers trust what others trust. Showcase reviews, testimonials, and real-life success stories to build credibility and attract new buyers. 💡 Scarcity Creates Urgency: Limited-time offers or exclusive deals create a sense of urgency. When customers feel something is rare or fleeting, they’re more likely to act quickly. 💡 Personalization Matters: People love when brands “get” them. Tailor your marketing to each customer’s preferences to make them feel seen and valued. 💡 Keep It Simple: Too many options lead to decision fatigue. Simplify your messaging and offers so customers can choose with ease. By unlocking these psychological drivers, you can build deeper connections, boost conversions, and stand out in a crowded market. Ready to level up your marketing? 💥 #MarketingStrategy #CustomerPsychology #DigitalMarketing #GrowthMindset #MarketingTips

Yesterday CPO 🌍 Toby Coulthard hosted a Webinar on Jacquard’s new tool, Personalised Campaigns. Here are my key takeaways: Customers expect personalised experiences - 72% of consumers engage exclusively with personalised messaging History of Personalisation - Merge Tags - Segmentation - Recommendation Engines Jacquard’s Personalised Campaigns - Neuro-symbolic - Data Dimensions - User Data: e.g. name, age, pronouns, loyalty tier, birthday, order history - Contextual Data: e.g. location, weather - Product Data: e.g. product type, product category, features, collections, stock levels - Brand Data: e.g. grammar, sentence structure, vocabulary, emojis, tone, punctuation If you’re interested on what this could look like specifically for you and your brand, pop me a message - it would be great to discuss.

One common mistake I’ve observed is marketers skipping or blending essential steps in their process. It’s easy to jump straight into ideation and execution without taking the time to thoroughly understand the customer or market. But that’s where Market Research plays a crucial role. Market Research is about deeply understanding the customer and the broader market—uncovering needs, pain points, aspirations, and cultural contexts. It sets the foundation for a marketing strategy that clarifies what, how, and where to communicate—before a campaign begins. The correct marketing flow starts with understanding the market, then moving to ideation, execution, and analysis. Without that initial research, strategies risk missing the mark. Take a look at this comparison of the two approaches. It’s a simple visual, but it highlights a very real distinction. Where do you think many marketers get it wrong today? #MarketingStrategy #MarketResearch #MarketingAnalytics #CustomerInsights

Let's discuss about the top 6 basic Marketing Sins & how it can be fixed 1. Ignoring Your Audience Sin: Not understanding who your audience is or what they want. Fix: Conduct thorough market research and create detailed buyer personas to tailor your messaging. 2. Neglecting Data Sin: Making decisions based on assumptions instead of data. Fix: Leverage analytics tools to track and analyze your campaigns, refining strategies based on insights. 3. Overcomplicating Your Message Sin: Using jargon and complex language that confuses your audience. Fix: Keep your message clear, concise, and compelling. Speak in a language your audience understands. 4. Inconsistency Sin: Failing to maintain a consistent brand voice, look, and posting schedule. Fix: Develop a cohesive brand guide and content calendar to ensure uniformity across all platforms. 5. Ignoring Feedback Sin: Not listening to customer feedback or failing to engage with your audience. Fix: Actively seek out and act on feedback, showing your audience that their opinions matter. 6. Skipping Social Proof Sin: Neglecting testimonials, reviews, and case studies that build trust. Fix: Showcase your success stories and let your satisfied customers be your best advocates. By avoiding these common pitfalls, you can set your brand on the path to success and incase you need any help there please feel free to reachout to us. What are few marketing mistakes have you seen or experienced? #Marketing #Branding #DigitalMarketing #MarketingMistakes #CustomerEngagement #BrandConsistency

Market research isn’t just about data, it’s about truly understanding your ideal customer: Their desires, Their thoughts, Their struggles, Their aspirations. Knowing your audience at this level allows you to craft email copy, brand messaging, and marketing strategies that make them feel seen, heard, and understood. You can’t sell effectively without knowing your audience’s needs, pain points, and goals. You need to know what are their insecurities, what words make them happy and what kind of words trigger a negative reaction, how they want the world to see them vs how they see themselves! If you know someone to this depth, it becomes very clear that what'll persuade them and what won't!

📣 Attention Marketing Agencies! What are your thoughts? 📣 We're curious to know—what’s one crucial marketing process that you think most people overlook? Is it data analysis, customer journey mapping, A/B testing, or perhaps competitor research? Share your insights and experiences to help uncover those hidden gems together! We believe one often overlooked process is understanding our clients' brand personality. This involves not only delivering the services and meeting their expectations but also deeply understanding their goals, company values, and mission. By doing so, we help bring their brand personality to life, ensuring it resonates authentically with their audience. We believe that a strong brand personality is what separates one company from its competitors. #MarketingTips #DigitalMarketing #EnlivenCollectiveMarketing #MarketingAgencies

Over the past couple of days, I've read The Future of Strategy 2024 report by WARC end-to-end quite a few times. Quite a few things stood out to me, which I want to talk about and get my peers' views on. In the report, it's highlighted that one of the challenges that agency strategists are facing is that 'strategy is having an identity crisis'. The report says this: The role of strategy is not clearly defined. Is it upstream or downstream, broad or specialist? And does it all work in service of broader brand and business goals? Among the many integrated and digital advertising and creative agencies (especially indie agencies) that exist today, it is my very humble opinion that only a handful understand and acknowledge the influence of strategy. It is this very influence that is now under threat, especially with a rising client-strategy disconnect. There's a big question that nobody wants to ask out loud. With all these AI tools, real-time reporting dashboards, or a focus on a creative-first approach for campaigns, do clients even need strategists anymore? But here's the thing – and I truly believe in this – all this makes us more valuable, not less. Think about it. Brands are trying to talk to people across more channels than ever before. Everyone's fighting for attention. Who's going to make sense of all that? Who's going to find the real human insights that matter? How do we avoid becoming relics? Simple. We double down on being human. Be the bridge between human truth and creative possibility. Be the voice that reminds everyone that behind every data point is a human being. How do we reduce the client-strategy disconnect? We show them that we understand the 'why' behind the 'what.' That we're able to see the big picture when everyone else is lost in the details. Understanding real people. Seeing the connections others miss. Turning all that data into actual wisdom. All of this is the influence of strategy. We're not here to just help chase quarterly results; we're here to build brands that last decades. So hopefully, we strategists can avoid having an identity crisis sometime soon. #Marketing #Strategy #Planning #WARC #FutureOfStrategy

🚀 **Unlocking Success Through Marketing Research** 🚀 In today’s fast-paced business environment, the importance of marketing research cannot be overstated. It serves as a powerful tool for marketing teams, enabling them to make informed decisions, understand consumer behavior, and adapt strategies that resonate with their target audience. By leveraging marketing research, teams can uncover valuable insights that drive product development, enhance customer satisfaction, and optimize marketing campaigns. This data-driven approach not only minimizes risks but also maximizes the return on investment, ensuring that resources are allocated effectively. Incorporating marketing research into your team’s strategy not only empowers you to stay ahead of industry trends but also fosters a culture of continuous improvement. As we navigate an ever-evolving marketplace, let’s commit to making informed decisions that lead to innovative solutions and lasting customer relationships. #MarketingResearch #DataDrivenDecisions #CustomerInsights

A brief recap of the fundamental importance of marketing research:  ...helps you know your customers and market opportunities,  ...guides product design and positioning,  ...lowers risk and increases profitability, and  ...helps you establish attainable goals. We invite you to work with #AguirreAnalytics to collect the qualitative and quantitative data to answer your strategic marketing questions:  Who is your target audience?  How does your offering stand out from others in solving customer's typical problems and goals for their specific use case?