For me, this is a really important piece of work, and highlights the importance of impact-oriented and independent organisations like Cellular Agriculture Australia. I am excited by what lies ahead. Especially bringing the sector together to discuss and hopefully align on a consistent approach to the measurement, reporting and communication of its impact. Why? Because, one of the unique value propositions the sector presents is its willingness and ability to work together on common and non-competitive spaces. And, because it allows us to play our role in facilitating a process that brings the right people together to do just that.
📢 Our new report – Impact Claims and Metrics: Considerations for the Cellular Agriculture Industry– highlights key considerations for the industry concerning the measurement, reporting, and communication of its impact. A key takeaway is the importance of clear communication regarding impact, emphasising the necessity of substantiating claims with robust evidence, or otherwise incorporating appropriate qualifying statements. We argue that effectively managed communication about impact presents an opportunity to build support, trust, and adoption of products. We are calling upon Australian industry leaders to 👉 🗣️ Consciously consider how they shape and communicate impact claims 🤝Align on a consistent industry-wide approach Over the coming months, CAA plans to engage with the Australian sector, starting with a workshop titled ‘Cultivating accountability – evidence gaps in cellular agriculture’ in partnership with Food Frontier at Alt Proteins 24. We look forward to seeing those of you who can make it! 🙏 A big thank you to everyone who contributed to the research and development of this report, particularly Chloe Dempsey 🔸, Emily Wu, Beck Calder-Flynn and Tom Chapman. A full list of contributors can be found in the report. Download your copy here 👇 https://lnkd.in/exhkbxk3
Marketing International, Commercial - Functional Proteins, Sustainability, Packaging Innovation, Circular Solutions
3moWorth downloading - will take an hour to read and digest properly - thanks you for all your efforts. Cellular Agriculture Australia