Sam Walters’ Post

When a ₹30 cutting chai is bought in one café and the same chai for ₹150 in a fancy joint, it makes people think that the ₹30 cutting chai is a rip-off in one café, whereas the same chai for ₹150 in a swanky joint makes them seem… fancy? It is not about the chai, my friend. It's the branding that makes the chai. Let's talk about those shoes you can get on the street for ₹500. Strong, useful, and perhaps elegant as well. However, when you enter a posh showroom and just grab a Branded pair which is pretty much the same thing-- now you are fine with having to spend ₹5,000 at first glance without any horror reaction. What changed? The shoes didn't suddenly hit the top shelf, comfortable and reliable. It was the muscle of the brand that worked on turning them into a source of pride and a fashion statement. They made them appear to be more costly. That's the real game of branding. It convinces you that what you're paying for is not the actual product rather you are buying an exclusive good in the form of a brand. It's the privilege of saying your name presents that of a very particular line or a unique story you are happy to be a significant part of. But it typically involves an additional cost. Of course, top-notch branding doesn’t only attract you to the people; it also induces the perception that paying extra is entirely right. So, a product is bought for its own sake, whereas a brand is bought for the meaning that it incorporates. #Branding #Marketing #Business #IndianMarket #Perception #Value

My friend accidentally bought a conditioner instead of a shampoo, This incident happened last week and it was a casual buy, Decoding casual buy – The purchase was made without giving it much focus, The conversation went like “Anna, can I get a Dove Shampoo?” And utility store anna gave a conditioner instead of shampoo, It is a small store we have at our b-school with all essentials, And she found it only after using it, I was intrigued and laughed when she told me this, But it was fascinating to look at the product design that Dove chose, Both shampoo and conditioner had only a lid colour differentiation, Is this enough of a distinction? Especially when the purchase is quick, and the words are smaller in the product Generally, shampoo and a conditioner is differentiated by it’s straight and upside down product design, Just like the one shown in the picture – the one Loreal uses Even Dove has been using this product design years ago, and suddenly changed it from usual? Looking at such intricate detail made me wonder how, Little things impact in the design of the product, And the right distinguishing factor, Sometimes same colour also misguides us, we’d have to be more careful. #customerexperience #productdesign #FMCG

LV's strategy: chocolate, from a basic commodity to an irresistible luxury. Here's how it works: This strategic maneuver involves infusing a sense of exclusivity and exceptional quality into items that were once considered commonplace. The How ---> This transformation requires three main drivers: 1. Craftsmanship 2. Sustainable practices 3. Compelling narrative Here's the Winning Formula 💡 Successful transformation of commodities into luxury goods relies on: 1. Meticulous craftsmanship ---> Attention to detail, from raw material sourcing to production, guarantees unmatched quality, justifying the premium price 2. A compelling narrative ---> Equally crucial is crafting a story that resonates with consumers, highlighting the uniqueness, rarity, and ethical practices (sustainability) How are you implementing this strategy in your own business? What challenges and opportunities do you see in turning commodities into luxuries? #luxury #retail #branding #strategy #lvmh #cpg #foodandbeverage

"From sleek minimalism to bold patterns and vibrant colors, unbox a world of creativity with our custom packaging services tailored to reflect your brand's vibe! Need more info? Feel free to message us! #logistics9 #tiktokproducts #yiwucity #chinasourcingagent #productsupplier #wholesaleproducts #wholesaleshop #bulkbuy #tiktokmademebuyit #factorytour #chinatour #chinabusiness #chinatour"

In the dynamic world of #productpackaging, brands repetitively seek advanced ways to make a lasting impression. One such trend that has gained immense popularity is the use of exclusive types of #customrigidboxes. This article delves into the various kinds of #rigidboxes and explores why brands prefer them for their #packagingneeds. Let's find your packaging solutions at Verdance Packaging #RigidBoxWholesale

So it’s the day of love today, have you received any gifts that may have fallen flat? Did your chocolate arrive melted? Did your flowers arrive crushed? Did your perfume arrive smashed? Well, I sure hope they didn’t but if they did, send those brands this way, we need to talk! Imagine your customer excited to send their loved ones gifts to then be let down when they find out the products arrived damaged. That’s not what we want now, is it?! From flower packaging, and perfume box fitments to confectionary postal boxes, Smurfit Kappa has the packaging solution for you. The wrong packaging can ruin the whole consumer experience. So it’s time to consider if your packaging design is protecting your products enough.

Clothes dryers are an often-overlooked component of the major appliance purchase. As the backyard clothesline has disappeared, what was formerly a luxury item has become a near essential component of consumer purchases. Dive into our recent blog post that outlines key topics regarding clothes dryers, such as top retailers by share, outlet draw/close rates, leading brands, and more. https://hubs.ly/Q02t8k1b0 #clothesdryer #consumerdurables #washerdryer #majorappliances #marketshare

Exploring the Advantages of Importing Glass Perfume Bottles from China In the realm of fragrance packaging, the choice of glass perfume bottles plays a pivotal role in shaping the allure and perception of a scent. When considering suppliers for these essential components, the advantages of importing from China are manifold and undeniable. First and foremost, China boasts a rich legacy of glassmaking dating back centuries. With a wealth of experience and expertise passed down through generations, Chinese manufacturers excel in producing high-quality glass perfume bottles that meet the most stringent industry standards. From exquisite designs to flawless finishes, their craftsmanship is unparalleled. Furthermore, importing from China offers unparalleled cost-effectiveness without compromising on quality. Leveraging economies of scale and efficient production processes, Chinese suppliers can offer competitive pricing, allowing businesses to maximize their profit margins while delivering exceptional products to discerning customers. Additionally, China's manufacturing infrastructure is second to none, equipped with state-of-the-art facilities and cutting-edge technology. This enables swift production turnaround times and ensures reliable supply chains, crucial factors in meeting the demands of a dynamic market. Moreover, Chinese manufacturers are renowned for their flexibility and customization capabilities. Whether it's tailoring bottle shapes, sizes, or embellishments to align with brand aesthetics, they can accommodate diverse requirements with precision and agility, empowering brands to realize their unique visions. Another compelling advantage of importing from China is the vast selection of options available. With a myriad of designs, colors, and decorative techniques to choose from, brands have the freedom to curate packaging that resonates with their target audience, fostering brand identity and differentiation in a competitive landscape. Furthermore, China's commitment to sustainability and environmental stewardship is increasingly evident in its manufacturing practices. Many suppliers adhere to stringent environmental regulations and invest in eco-friendly initiatives, offering eco-conscious brands the assurance of responsible sourcing and production. In conclusion, importing glass perfume bottles from China presents a multitude of advantages, from superior craftsmanship and cost-effectiveness to flexibility and sustainability. As the global fragrance market continues to evolve, tapping into China's manufacturing prowess enables brands to elevate their offerings and embark on a journey of innovation and success.

Why Branded Apparel Matters in the Restaurant Industry 🍽️ In the world of restaurants, creating memorable experiences is everything. But while most focus on the menu and decor, one critical element is sometimes overlooked – branded apparel. Here’s why outfitting your team in logoed apparel can elevate your restaurant: 1️⃣ Instant Recognition: Branded uniforms give your team a cohesive look, helping customers easily identify who to approach with questions or orders. It builds trust and streamlines service. 2️⃣ Reinforces Brand Identity: Every logo on a shirt, hat, or apron strengthens your restaurant’s unique story. Your team becomes part of the dining experience, making the atmosphere even more immersive and memorable. 3️⃣ Professionalism: Customers expect a clean, polished presentation. Logoed apparel reinforces a professional image that reassures guests they’re in good hands. 4️⃣ Creates Walking Ads: Whether they’re walking to work or sharing team selfies on social media, logoed apparel is free advertising that spreads awareness wherever it’s worn. In the end, investing in branded apparel isn’t just about uniforms; it’s about building brand equity, consistency, and loyalty.

As a consumer, I like to assume that paying a premium price means getting a premium product—far removed from any issues like exploitative labor. This is why reading the recent BoF investigation was eye-opening for me. It’s hard to reconcile the fact that brands we associate with craftsmanship and prestige could be tied to these kinds of practices. Especially when living in Europe, it’s easy to feel like these issues are happening somewhere else. But the reality is, they’re right in front of us, involving some of the most well-known names in luxury. It’s a tough truth to face, but one that can’t be ignored. I am aware of how difficult it can be to ensure full transparency. But stories like this are a reminder that we need to do better—not just in tracking where products come from, but in ensuring that every person involved in the process is treated fairly. It's not enough for brands to be luxurious on the surface; what happens behind the scenes matters just as much. I hope that these kinds of revelations push all stakeholders to demand better practices and real accountability.