Devansh Soni’s Post

It’s rare to find FMCG brands priced five times higher than the market leader, but Australian chocolatier ZOKOKO Chocolate is one such example. At $17 per 100g, compared to Cadbury’s $3.33 or Lindt’s $6.50, Zokoko’s price demands packaging that justifies its premium status. When shoppers are asked to pay significantly more, they expect an experience that feels exclusive and superior, starting with—and placing huge importance on—the pack design. To align with its luxury positioning, Zokoko’s packaging needs to reflect the same impressions of quality, craftsmanship, and attention to detail as the product itself. Everything needs to therefore speak the same language, read more on pack 'Congruency' here: https://lnkd.in/g-xv4Bcu . There's a number of packaging levers available to brands to communicate their high end credentials. Zokoko might just have pulled every one of them! - 🖤 Dark colours  🪙 Metallics 🔖 Quality seals ✨ Gloss finishes ✏️ Embossing 🧩 Unique materials, shapes, structures, and textures Ultimately, price justification will be decided by the contents within - but the packaging couldn't do much more to give it a fighting chance.

Truly authentic brands are rooted in the beliefs and principles of passionate brand owners. And so they should naturally reflect their unique vision. When I worked on the ID for Teaosophy I knew immediately, that I was dealing with something truly special. "We will never sacrifice the tea while maintaining reasonable prices," proclaimed George Paulose, the founder. George had an ambitious plan. He wanted to pour the highest quality full-leaf teas into as many American cups as humanly possible. Not that long ago Americans mainly used flat tea bags, which George referred to as "dust tea". These lowest-grade teas contained unsightly residual black powder which also yielded a bitter taste. To combat this prevailing norm, George brought finely crafted equipment from Japan that produced special pyramid-shaped pods made from real silk mesh. These pods allowed the leaves to expand when mixed with hot water, thus creating a perfect infusion and an incredibly aromatic taste. I crafted an elegant trademark that naturally fit within the triangular shape. Why the little human figure inside the leaf? I wanted to accentuate a symbiosis between humans and nature. Teasophy tea leaves are harvested on the hills of Sri Lanka by tireless tea pluckers. They know their teas like the palms of their own hands and they only select the tender young leaves to ensure the perfect aroma. I wanted the human/leaf symbol to have an exotic and nearly mythic expression. The logotype has timeless qualities, combining Roman serifs with Eastern-inspired flourishes. I knew I hit the mark when I observed a gentle grin of approval on the founder's face and I couldn't be happier. What makes projects like this special is that we get more than a paycheck by crafting brands for authentic clients. They inspire us to embark on exciting journeys of discovery that in turn yield bespoke design solutions. And at the end of the day, it's incredibly fulfilling for both the client and the designer. #throwbackthursday #differentiation #brandrelevance #authenticity #logoinspiration #tea #brandidentityexpert

Ever wondered about the artistry behind your morning cup of tea? ☕ The world of custom tea cups is more intricate than you might think. Each design tells a story, a narrative woven into the fabric of the cup itself. From the selection of materials to the intricate detailing, there's a lot that goes into creating these pieces of functional art. Wholesale drinkware is not just about mass production, it's about creating a unique experience for the end user. So next time you sip your tea, take a moment to appreciate the craftsmanship that went into your cup. Isn't it fascinating how something so mundane can be transformed into something so extraordinary?

Bottling is an oft overlooked marketing and sales driver. Chanel No. 5, Coke, and other most iconic bottling designs: Don Julio 1942 Tequila The bottle is almost 2 feet tall, is shaped like an Agave leaf, and features hand-blown tapered glass. The product immediately jumps out on the shelf. No other tequila bottle looks like it. And even though the tequila retails for $170-200, suppliers still struggle to keep stock. Coca Cola One of the most iconic bottles in history. Coca Cola knew this was a key point of differentiation and with every new iteration, they maintain the same core design. A sign of the success? Even without the logo, consumers recognize the bottle and know the brand. Chanel No 5 The most famous bottle in perfume. When the bottle first released in 1921, many perfumes sold in flashy, extravagant bottles. Coco Chanel wanted something far simpler and used whiskey flasks and their rectangular shapes as inspiration. If the retail success wasn’t enough, Andy Warhol immortalized the bottle in his Chanel No. 5 pop art. Heinz What’s most notable here is Heinz put its 57 branding on the best spot to tap when the ketchup is stuck and you need a smooth pour. While the Heinz bottle has an iconic shape, it is admittedly not great for usability. But what was sacrificed in usability was added in recognizability. What’s important for brands: if you're a food or beverage product, you'll often use your manufacturer’s stock bottle designs. But because everyone does this, there's opportunity to differentiate through custom form factors. Bottling adds a point of differentiation and a clear identifier for consumers to find your brand. Done well, and distributors will have trouble keeping you in stock. #cpg #branding #design

In the dynamic world of #productpackaging, brands repetitively seek advanced ways to make a lasting impression. One such trend that has gained immense popularity is the use of exclusive types of #customrigidboxes. This article delves into the various kinds of #rigidboxes and explores why brands prefer them for their #packagingneeds. Let's find your packaging solutions at Verdance Packaging #RigidBoxWholesale

Lessons from a shampoo bottle. Have you ever noticed how some shampoo brands manage to command significantly higher prices for their products? Often, it's not merely the ingredients or the formula that sets them apart; it's the packaging. A sleek, elegantly designed bottle on the shelf instantly attracts the eye and suggests a promise of luxury and quality. This perception allows these brands to set higher price points, creating an aura of exclusivity and desirability around their products. This principle isn't just limited to consumer goods; it applies with equal force to personal branding, especially in professional settings. How you present yourself can profoundly impact your ability to attract and retain high-value clients. Just like the sophisticated shampoo bottle stands out on the shelf, a polished and distinctive personal brand can make you stand out in a crowded market. However, many talented professionals unknowingly undersell themselves by not leveraging the full potential of their personal brand. They fail to realize that they might be missing out on attracting premium clients who are looking for that 'luxury bottle on the shelf.' It's not necessarily about being better than competitors but about presenting yourself in a way that resonates with the aspirations and needs of your ideal clientele. And they may even buy more and grab the matching conditioner that goes with the shampoo, or whatever it is that you are selling. How are you showing up and do you need to elevate in someway on you image? Love & style, Afton #realestateagent #personalbranding #imageconsultant #realtortips #realtorstyle

Why Branded Apparel Matters in the Restaurant Industry 🍽️ In the world of restaurants, creating memorable experiences is everything. But while most focus on the menu and decor, one critical element is sometimes overlooked – branded apparel. Here’s why outfitting your team in logoed apparel can elevate your restaurant: 1️⃣ Instant Recognition: Branded uniforms give your team a cohesive look, helping customers easily identify who to approach with questions or orders. It builds trust and streamlines service. 2️⃣ Reinforces Brand Identity: Every logo on a shirt, hat, or apron strengthens your restaurant’s unique story. Your team becomes part of the dining experience, making the atmosphere even more immersive and memorable. 3️⃣ Professionalism: Customers expect a clean, polished presentation. Logoed apparel reinforces a professional image that reassures guests they’re in good hands. 4️⃣ Creates Walking Ads: Whether they’re walking to work or sharing team selfies on social media, logoed apparel is free advertising that spreads awareness wherever it’s worn. In the end, investing in branded apparel isn’t just about uniforms; it’s about building brand equity, consistency, and loyalty.

Your pickle’s flavor isn’t the only thing that should stand out - your label matters too. At Prakash Labels, we understand that your product’s label is your customers' first point of contact. Our labels are more than just a surface design; they are crafted precisely to withstand the test of time, just like your premium pickles. With years of expertise, Prakash Labels delivers durable, moisture-resistant labels that maintain their vibrancy and integrity in challenging conditions, ensuring your product always looks its best. In today’s competitive market, your label is more than just a product identifier - it’s a key element of your branding strategy. Let’s work together to make your pickle brand unforgettable with labels that stand the test of time. Reach out to Prakash Labels today. #PicklePerfection #QualityPackaging #FoodPackaging #LabelDesign #PicklePackaging #prakashlabels #Labels #trust #bestqualitylabels

My friend accidentally bought a conditioner instead of a shampoo, This incident happened last week and it was a casual buy, Decoding casual buy – The purchase was made without giving it much focus, The conversation went like “Anna, can I get a Dove Shampoo?” And utility store anna gave a conditioner instead of shampoo, It is a small store we have at our b-school with all essentials, And she found it only after using it, I was intrigued and laughed when she told me this, But it was fascinating to look at the product design that Dove chose, Both shampoo and conditioner had only a lid colour differentiation, Is this enough of a distinction? Especially when the purchase is quick, and the words are smaller in the product Generally, shampoo and a conditioner is differentiated by it’s straight and upside down product design, Just like the one shown in the picture – the one Loreal uses Even Dove has been using this product design years ago, and suddenly changed it from usual? Looking at such intricate detail made me wonder how, Little things impact in the design of the product, And the right distinguishing factor, Sometimes same colour also misguides us, we’d have to be more careful. #customerexperience #productdesign #FMCG

See how we put our logo in gold foil on this high end chocolate box? Very demure, very mindful. 😉 When we need an upscale, tasty treat with branding options that look like a completely custom offering, we turn to our Postal marketplace favorite NC Chocolatier. They’re dedicated to perfection in chocolate craftsmanship, ensuring each creation is a luxurious taste explosion crafted to meet the highest standards of quality. 🍫🍬 Treat your clients (and your brand) to some high-end choco-luxe. Because who can resist branding that melts in your mouth?  #demure