When a ₹30 cutting chai is bought in one café and the same chai for ₹150 in a fancy joint, it makes people think that the ₹30 cutting chai is a rip-off in one café, whereas the same chai for ₹150 in a swanky joint makes them seem… fancy? It is not about the chai, my friend. It's the branding that makes the chai. Let's talk about those shoes you can get on the street for ₹500. Strong, useful, and perhaps elegant as well. However, when you enter a posh showroom and just grab a Branded pair which is pretty much the same thing-- now you are fine with having to spend ₹5,000 at first glance without any horror reaction. What changed? The shoes didn't suddenly hit the top shelf, comfortable and reliable. It was the muscle of the brand that worked on turning them into a source of pride and a fashion statement. They made them appear to be more costly. That's the real game of branding. It convinces you that what you're paying for is not the actual product rather you are buying an exclusive good in the form of a brand. It's the privilege of saying your name presents that of a very particular line or a unique story you are happy to be a significant part of. But it typically involves an additional cost. Of course, top-notch branding doesn’t only attract you to the people; it also induces the perception that paying extra is entirely right. So, a product is bought for its own sake, whereas a brand is bought for the meaning that it incorporates. #Branding #Marketing #Business #IndianMarket #Perception #Value
Devansh Soni’s Post
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