🚀 From hyper-casual to hybrid-casual, this evolution is reshaping mobile gaming 🎮 From player retention to monetization strategies. In this Q&A, I share insights into the challenges, opportunities, and how we at Supersonic from Unity are adapting to stay ahead. Check it out here 👉 https://lnkd.in/dbwma_NP What’s your take on hybrid-casual?💡 #GamingIndustry #HybridCasual #MobileGames #Unity #Supersonic
2024 has seen some huge shifts in the mobile gaming industry, with one of the biggest being increasing hybridization - for both monetization and gameplay. In this Q&A, Samantha Benjamin, Director of Growth at Supersonic from Unity, shares her insights into how we got here, what the shift to hybrid-casual means for both publishers and advertisers, and how Supersonic is thinking about the future of the industry. Read it here: https://lnkd.in/dKQgeVh4
