Samphire’s Post

One thing I've noticed a lot of brewery owners wrestling with is focusing almost exclusively on the beer itself. Of course, brewing great beer is key, but what about its bigger impact? If you dig deeper than just "making people feel good," there's a whole bunch of influence your brewery could be tapping into. Think about it: How does your beer enhance specific moments, from family gatherings to special occasions? What role does it play in building community connections, influencing local culture, or even making a mark on a larger scale? To help you explore these ideas, I’ve created a handy lil template to brainstorm all the ways your brewery could be making a bigger splash. From the personal to the global, I want to make sure you're not missing any opportunities to amplify your impact. Check out the link below, grab the template, and if you want to dive even deeper, book a free 30-minute chat with me. https://lnkd.in/ep8tbqGu #BreweryImpact #CraftBeerCommunity #BrandStrategy

Don't miss out on the thrilling Chapter Meeting on April 16th, Tuesday at 5 PM! Explore the crucial connection between a Meaningful Vision and Team Resonance with Tasker Goodchild, from Sawmill Prime Rib & Steak House. Let us have an enlightening session and understand why vision matters deeply in team dynamics. #CorporateConnections #WhereLeadersConnect #teamvision

Our #HispanicHeritageMonth Q&A with #TeamFTL is back, and today, we’re talking about something everyone loves—food! 🍽️ No matter where you’re from, we can all agree that food is one part of every cultural experience we can all appreciate. 😋 Today's question: What is your favorite Latin dish? #SomosFTL 🎉 #WeAreFTL In 📽: Melissa, Juan, Amber, Jennifer, Connie & Mario.

The final part of our series 😜🤩 And just like that, we’ve come to the end of our 5-part series on setting up a pop-up! 🎉 I hope you’ve enjoyed getting a behind-the-scenes look at what really goes on before, during, and after a pop-up event. 🌿✨ As you’ve seen, the work doesn’t start or end at the pop-up—it’s a WHOLE PROCESS 😅from prepping the patties, loading the car, setting up, and then packing down. It’s hard work, but it’s always worth it when we get to share our delicious patties with you and meet you in real life! 💚 If you found this series interesting and would like to see more content like this, let me know in the comments below what you might like to see! 👇🏽 I’d love to hear from you! #TheVeganPattyLady #PopUpJourney #BehindTheScenes #SmallBusinessHustle #HardWorkPaysOff #VeganBusiness #MoreToCome

🌟 Meet the Summit Team! 🌟 Our team member spotlight this week is Mike Dustin! What do you enjoy about Summit? // Our team, it’s a privilege to work with such a great group of dedicated people. What is your most prized possession? // My smoker grill, love trying new recipes and sharing with family and friends. What is the best advice you've ever received? // You won’t know unless you ask, and you can’t do until you try. #TeamSummit #ProfessionalGrowth #BestAdvice

Some interesting echoes of Sir John Hegarty's MAD//FEST LONDON talk yesterday in Sir Martin Sorrell's talk today. Asked what he’d recommend to youngsters joining the industry Sir Martin said learn Chinese, Spanish and coding – not just because they’re useful skills, but because it’ll exercise your brain in a way that we don’t do enough of now. Whilst Sir Martin Sorrell also talked about trying tech fast, because it will change faster than you think, Rory Sutherland talked about what slow AI might look like. Sometimes we need to take time to do things, we need to put in the right amount of effort to achieve what we need to. Being more efficient can be easy to achieve, being more effective is often much harder. Thanks MAD//FEST – lots of great thinking to make the little grey cells fire up – now to slowly digest and think about the learnings to take forward.

“Now the party's over, I'm so tired Then I see you coming, out of nowhere …” — Roxy Music with Bryan Ferry Oktoberfest Zinzinnati 2024🍻has closed and this is the ABSOLUTE best event — actually, a party of several hundred thousand of my closest friends — I’ve ever attended! It’s one of the many reasons I’m so excited about next year’s Oktoberfest Zinzinnati 2025! And with only 366 days from now (it’s a Leap Year), I plan to keep this exuberance as long as I can. Yet it just wasn’t all fun and games for me (and Beerconomy et al), as I had a mission: make contact with the many “beer-associated” businesses from around the Midwest, the U.S, Europe, and several other countries from around the world! So to say my ‘cup runneth over’ with prospects would be a very apt characterization. In fact, my pipeline is now fully-stocked with very interested prospects until sometime next Spring of 2025. Unlike a trade show or other gathering — particularly pre and post COVID — this event and gathering was different … Everyone was joyous, happy, excited, enthusiastic and so much more — it made “prospecting” take on a completely different attitude than conventionally meeting with someone at their place or via Zoom. Now, how’s your week shaping up? “The best beers🍻are ones we drink with friends.” — Stephen Carter King Prost! #Beer #GermanBeer #OktoberestZinzinnati #Cincinnati #Pubs #Taprooms #Brewpubs #ConsumerBehavior #BrandAwareness #EmergingTrends #BusinessIntelligence #ArtificialIntelligence #AI #DeepLearning ✦✦✦ Stephen Carter King Chief of Growth and Marketing and Strategy • Beer Market Analyst • Beerconomy CEO Thought Catalyst • Advisor • Sherpa & Speaker • sharing beer market trends, insights and forecasts, via The Beerconomist

At Shroom Sabha, we had the unique chance to immerse participants in the world of functional mushrooms and mindful practices, showing how these natural allies can support well-being in a way that’s both energizing and grounding. Here’s how the experience unfolded: • 𝗦𝘆𝗻𝗲𝗿𝗴𝗶𝘀𝘁𝗶𝗰 𝗪𝗲𝗹𝗹𝗻𝗲𝘀𝘀 𝘄𝗶𝘁𝗵 𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝘅𝘁𝗿𝗮𝗰𝘁𝘀: We thoughtfully paired our mushroom extracts with each experience to create moments of balance and vitality. Meditation sessions were enhanced with calming Reishi infusions; Lion's Mane + Coffee Kombucha energized post-lunch sessions, keeping participants alert and engaged; and after the foraging walk, a revitalizing Cordyceps + Grapefruit Kombucha (both Kombuchas crafted with our friends from Auora Kombucha) helped everyone recharge from within. • 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗼𝗻 𝘁𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗠𝘂𝘀𝗵𝗿𝗼𝗼𝗺𝘀: In an interactive workshop, we delved into scientific studies that reveal how functional mushrooms can support both mind and body. Together, we explored ways these mushrooms impact physiological processes, offering participants practical ways to gauge how these extracts might support their personal wellness goals. • 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗪𝗲𝗹𝗹𝗻𝗲𝘀𝘀 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀: Led by Rishi Solanki from On The Move, we combined movement and wellness practices with specific extracts, showing participants how to amplify both their physical practices and the mushroom extracts’ benefits. These practical pairings became actionable steps for real-world wellness. • 𝗕𝗿𝗶𝗻𝗴𝗶𝗻𝗴 𝗙𝗼𝗿𝗮𝗴𝗶𝗻𝗴 𝘁𝗼 𝗟𝗶𝗳𝗲 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 “𝗠𝘂𝘀𝗵𝗿𝗼𝗼𝗺𝘀 𝗼𝗳 𝗨𝗿𝘂” 𝗚𝘂𝗶𝗱𝗲: Our guidebook added a rich dimension to the foraging walk, with facts, spore print activities, and specimen sketching, helping participants connect with the natural environment on a deeper level. Shroom Sabha is redefining what it means to have fun—a day in nature, learning about the world of fungi, and exploring how to feel more vibrant in daily life. Sounds like something you’d enjoy? Join us next time! #Nuvedo #ShroomSabha #FunctionalMushrooms #Wellness

Highlighting Yona's Brewing Company! 🚀 Yona's Brewing Company not only makes their own unique beers but also excels in showing, not telling. Almost all their content subtly features their beer, demonstrating how it enhances the fun and social experience. This is a perfect example of active selling – when you have something to sell, don’t hide it, showcase it! 🎥✨ Their strategy of showing happy customers enjoying their beer creates a strong connection with the audience. It’s all about creating memorable experiences and visual storytelling. Drop a comment below with a local small business you'd like us to cover next! ⬇️ Follow us for more inspiring stories and business insights! 🔥 #BusinessSpotlight #ContentCrushing #LocalBreweries #YonasBrewing #ShowDontTell

Ronalds spotted in BK! 🍔 With this caption and the support of Physixe.cgi and The Guardians of Social Media, Burger King managed to capture the attention of the fast-food industry and achieve an impressive 1.3 million views. I could write a novel about why the video garnered millions of views, and it all boils down to one specific reason. We orchestrated the situation to have Ronalds in masses at Burger King. Quite unusual, isn't it? Just this situation alone starts the viewer's mind churning. In the realm of Mixed Reality, the essence lies in creating scenarios that are either impossible in reality, replicate rare natural events, or circumvent significant regulatory or economic constraints. With the assistance of Physixe.cgi and The Guardians of Social Media, we crafted a scenario that initially baffles and raises many questions. At the end of the day, it essentially boils down to the fact that a reel is not just a reel; it becomes a forum where people share their opinions, like other comments, and are willing to share the video with their friends. And with this approach, we embark on every single project we undertake. What could polarize? What could become a talking point? How do we generate engagement? #MixedReality #DigitalMarketing #Innovation #ContentCreation #Engagement