Samsung TV Plus’ Post

Today, Samsung TV Plus announced its rapid growth to 88 million monthly active users and an over 50% increase in global viewership YoY. Its audience scale and engagement make it the #1 app in the U.S. and the #1 TV brand. In addition to over-indexing in the key advertising 18-49 demographic, Samsung TV Plus also over-indexes on primetime and late-night viewing in the U.S. and offers advertisers targeted, full-funnel performance marketing solutions to reach highly engaged audiences. “With today’s announcement, it’s evident that our viewers continue to be super leaned in and engaged, choosing to return time and time again. For advertisers looking to drive outcomes and prove results, Samsung TV Plus brings together the best of TV and streaming to offer an effective and measurable performance-driven solution,” said Michael Scott, Vice President, Head of Ad Sales & Operations, Samsung Ads. Learn more about the impact of free streaming and why viewers keep coming back. #SamsungTVPlus #Streaming #FAST #SamsungAds

So great to have Jordan King featured in The Current's Leaders section recently! Giving insight into the Current's global audience on the progressive future of CTV in Australia, it's exciting to see programmatic well positioned to capitalise on opportunities such as the Olympics and holistic TV measurement with Voz Streaming. My main takeaways: - TV and quality produced premium content (local BVOD and global streaming supply) is the still the most valuable things for brands - Programmatic demand is strong in AU for premium live events where supply is rife - Voz Streaming is here to help measure the value of traditional and digital TV holistically and better compare against other UGC video performance Read more in the article here: https://lnkd.in/gYt7gSbQ #programmatic #thecurrent #premiumopeninternet

Roku joins forces with The Trade Desk! Here are the key takeaways: - This partnership is set to revolutionise how advertisers plan, buy, and measure TV streaming media 📊 - Advertisers can now harness Roku Media, along with audience and behavioural data, via The Trade Desk ✅ - The collaboration will enhance advertisers' ability to target TV streaming viewers more efficiently 🎯 - Ad spend optimisation is on the horizon with Roku's 81 million Streaming Households 🏠💡 - The goal? An improved ad experience for viewers and less wastage for buyers 📉👀 #AdvertisingTechnology #Roku #TheTradeDesk #DigitalMarketing

Total #TV usages is up and driven by streaming, which now accounts for the largest percentage of content consumption. “It is the combination of linear and streaming into a “seamless viewing experience” that is transforming the TV landscape." https://lnkd.in/gA5nqpdQ Nielsen Gracenote #ctv #ctvadvertising #crossmedia #streaming #streamingmedia

"The study also indicates that 58 percent of viewers would rather watch ads while streaming to save money, and 62 percent prefer free streaming to paid. Plus, 58 percent of viewers would rather have a free account to themselves than a paid subscription they have to share." We heard for years that TV is dead...well, not yet(at least for the next few years), now we hear that SVOD is not what Gen Z want to watch and that they prever AVOD. Defintrly free is for many better than any paid subscription, but should SVOD streaming services panic? Definitely not( at least for the new few years). In MENA region according to some research, we will have 26 milion SVOD subscribers by 2029, and this is less than 10% of the population. What will the rest do? to pay or not to pay is the question? or is it to pay a little?? https://lnkd.in/dFTnxaZa #avod #svod #mena #media

📺 Streaming TV campaigns are more than just “set it and forget it.” Simpli.fi’s Streaming TV Checklist ensures no details are missed, from optimizing inventory with targeted tiers to enhancing ad content with live audience insights. #StreamingTV #LocalAdvertising

Global free ad-supported streaming TV (FAST) revenue is forecast to triple to $12bn by 2027, and while the US is still the largest market by a significant margin, FAST is gaining traction in Europe. Samsung TV Plus, Samsung's FAST platform, has seen strong growth in viewership, having streamed over 3.5 million hours over the past 12 months. Samsung Ads’s new report, The FAST & the Curious, provides a deep-dive into the FAST landscape, illustrating how to effectively reach streamers. Headline stats include: - The majority of viewers (45%) are aged between 25-44  -FAST has the second highest adoption rate (behind SVOD) for those that own a Samsung TV and stream (76%) -All EU5 markets now have over 450 FAST channels available across platforms Click below to download the new report.

Reaching audience at scale has become incredibly complicated, thanks to Connected TVs (your Samsung, Vizio etc has that nice cable like guide that allows to access various linear streaming options) and Streaming's explosion. @ErinMullaney does a nice job here of explaining the nuances in this quick read.

The Definitive Guide to FAST Channels: A Cost-Effective Way to Grow Your OTT Presence! Free ad-supported streaming TV (FAST) is the fastest-growing segment in the OTT landscape. According to TBI, FAST channel revenues are projected to reach $12 billion by 2027 in the US alone. Businesses that ignore this rapidly expanding market are missing out on a golden opportunity. FAST channels can help you reach a massive audience, boost brand awareness, and unlock new revenue streams. What are FAST channels, exactly? Simply put, they’re the digital version of traditional TV channels, with curated, linear programming delivered directly over the internet. The key difference? They’re completely free for viewers – funded by targeted advertising. In this comprehensive guide, we’ll dive into the basics of FAST channels and which OTT platforms are best for FAST distribution and monetization. Read More Below! https://lnkd.in/gSGU7UEq #noadstreaming #fastchannels #videoprogramming #ottplatform #adintegration #CTVstreaming

Is the ad break on the verge of a second golden age? As TV viewing habits evolve, advertisers are adapting, shifting from traditional cable to online platforms and channels due to the increasing popularity of CTVs and streaming services. #ctv #streaming #advertising #monitization