Strategic Communications Leader | Elevating Brands, Engaging Stakeholders, And Occasionally Rewriting Everything
I love sauces and dips. 💕 One of my favorite combos is burger sauce: ketchup, mustard, mayo, chopped onions, and chopped dill pickles. Dip your chips, fries—whatever. It tastes like eating a 🍔 without the meat. (Weird or delicious? You’ll have to try it and see.) Heinz’s digital sauce dispenser gives me that same vibe of remixing classic condiments, letting you create fun flavors like mango ketchup and jalapeño mayo while dining out. Pretty bold for a brand that’s been around since the late 1800s. What’s even more interesting is how they use the data from these custom creations to predict flavor trends and understand what consumers want next. It’s a perfect mix of tech and taste, helping them stay ahead while keeping the customer experience fresh and personalized. Have you spotted one in the wild? What did you think? 🤔 #BrandInnovation #BrandCommunications #DigitalTransformation #CustomerEngagement
Lisa Reichert
1mo
I need this in my kitchen. Amazing!
Partner at Feldesman Leifer LLP
1moChopped dill pickles sauce 😱. I may run in the other direction, but eager to see who would purchase this!