Three major Whiskey partnerships in a couple of week! 😲
Two of them are Pernod Ricard partnerships.
Scuderia Ferrari Formula 1 Team announced a multi-year partnership with Chivas Regal, the luxury Scotch whisky.
A week later the Aston Martin Aramco Formula 1 Team announced a multi year partnership with Glenfiddich.
Today Major League Soccer (MLS) announced a multi year partnership with Jameson. It is a North American partnership
The Chivas Regal whiskey is produced at the oldest continuously operating distillery, the Strathisla Distillery in Speyside, in the Scottish Highlands 🏴
The Glenfiddich Distillery is located in the Scottish burgh Dufftown 🏴, half a mile (0.8km) north of Dufftown, where the founder William Grant was born.
Jameson is distilled in Midleton, County Cork in Ireland 🇮🇪
Chivas Regal is part of French 🇫🇷 listed company Pernod Ricard , and has been since 2001. Net sales totalled €11,598 million in 2024.
Jameson is also a Pernod Ricard brand.
Glenfiddich is owned by family company William Grant & Sons.
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