Saurabh Saksena’s Post

Reflecting on my early days directing commercials for a well-known hot dog chain, a shot like this would have taken at least two hours, block, light and shoot to perfection. Anyone familiar with food photography knows the challenges involved. Today, thanks to advancements in AI, I was able to achieve exactly what I wanted in just 10 minutes. While these emerging technologies may unsettle some, it's impossible to ignore the shift on the horizon. As one art director I worked with once said, 'Advertising is short-term and disposable' — and AI is rapidly proving to be a game changer in this space. #AIinAdvertising #CreativeTechnology #FutureOfMarketing #DigitalTransformation #AIInnovation #AdvertisingEvolution #FoodPhotography #AIImpact #MarketingTrends #CreativeAI #TechInAdvertising #AIAdvancements #CommercialProduction #FutureOfWork #AdTech #AutomationInAdvertising #AIAndCreativity #ContentCreation #AdvertisingInnovation #TechDrivenCreativity

AI technology is not only about viral content and trends. It also helps optimize budgets and time. Here’s a case from the @sisterssport page 🥦 Task: create visuals for a section. We could have organized a photoshoot and obtained real photos. Or, we could generate such content. We chose the latter option. But let's calculate the potential cost of the photoshoot. Time - Preparation and prop purchase: 3-4 hours - Composition assembly and shooting itself: 2-4 hours - Post-production: 2-3 hours Budget - Vegetables and props: ~ UAH 2000 - Studio rental: ~ UAH 3000 - Photographer services: ~ UAH 4000 Total: 7-11 hours + ~ UAH 9000 Now let’s move to the most interesting part. With AI, we spent 5 minutes on this photo / $8 for a subscription to Ideogram. Impressive, isn’t it?

To my understanding, this may well be the inaugural instance of an AI-generated advertisement crafted with a genuine marketing goal, rather than merely showcasing the potential of AI technology. I developed this video for a public relations client in the UK, employing Midjourney to generate images of people and using Leia Inc.2D to 3D depth animation AI technology to animate them in a style reminiscent of slow-motion videography. The editing and colour grading were done in Adobe #PremierePro, and I chose a soundtrack from Artlist to complement the visuals. Additionally, I employed AI-powered face-swapping technology to recreate a portrait of the client, enabling her to stay in the #UK while I worked on the video from my desk in #Brussels. My aim was to produce authentic-looking photographic portraits of 'real' people, set in a 'real' infinity studio—a task that would be expensive to achieve physically. However, AI technology enabled me to produce a marketing video that met the budget, deadline, and specifications efficiently. I'm grateful to Finola Sloyan for her trust in my ability to deliver on the project brief. For an optimal viewing experience, please turn the sound on. p.s. Shout out to talented copywriter Harry Burke for his generous input and suggestions concerning clarity of messaging in the video. #AI #AIArtCommuity #aivideos #AImodel #aimovie #filmproduction #Advertising #AICreatedContent #DigitalMarketing #RemoteProduction #AIForBusiness #VirtualPhotography #AIinMarketing

Did you know? The time it took for images generated using AI to reach the 15 billion mark was lightning fast compared to the history of photography! 🤯✨ In just a fraction of the time it took for traditional photography to evolve, AI technology has revolutionized the way we create and consume visuals. 🌟🖼️ Imagine being able to generate stunning images with just the click of a button, saving you time and effort while unleashing your creativity like never before. 🎨💡 Join the millions of users who have already harnessed the power of AI to transform their content creation process. 🤖✨ With aiXyra by your side, you can elevate your brand, engage your audience, and make a lasting impact in the digital world! 🌈 #AIImageGeneration #VisualRevolution #CreativeTech #AIxYraAdvantage #EffortlessCreativity #ContentCreationTools #DigitalInnovation #AIRevolution #EmpoweringCreators #ContentMarketing #DigitalTransformation #CreativeFreedom #PhotographyHistory #AIContentCreation #VisualMagic #Innovation #TechTrends #ContentCreators #DigitalMarketing #AIInnovation

As a professional creative and content creator, I had an enlightening conversation today that I wanted to share with you all. The question arose: "Why bother learning to shoot with your mobile phone when AI can seemingly do it all?" It's a thought-provoking query, indeed. From my perspective, which spans both industry expertise and an educator's lens, I find this discussion particularly compelling. While AI is undoubtedly advancing in functionality, I remain steadfast in my belief that filming through the eyes of a skilled videographer or photographer offers unparalleled control over the final outcome. Whether it's a product shoot, commercial, short video, demo, or interview, we wield the power to shape narratives through shot angles, composition, cinematography, lighting techniques, and emotional storytelling. Can AI truly replicate the nuanced texture and feel of a well-crafted product shot or capture the essence of a compelling story? In my extensive experience navigating the ever-evolving landscape of social media, I've encountered the notion that AI might render traditional videography and photography obsolete. However, I firmly believe that this perspective overlooks the depth and artistry inherent in our craft. Understanding the fundamentals of videography and photography isn't just about technical proficiency—it's about unlocking the potential to create magic. How can we harness the capabilities of AI to their fullest if we lack a foundational understanding of how these mediums operate? So, I pose this question to you: Would you bypass the opportunity to learn videography simply because AI exists? I invite you to share your thoughts and perspectives in the comments below. Let's continue this dialogue and explore the symbiotic relationship between human creativity and technological innovation. #trainingwithlawrens #Videography #Photography #AI #Creativity #ContentCreation #IndustryInsights

Transform your static images into dynamic videos for free, creating captivating visuals that bring your stills to life! Follow me for @ai_creative_tips #ai #image #video #creative #tips

I Can Tell This Image is Fake. Why Am I Seeing This? We’ve all encountered images online that look too good — or too bad — to be true, and it raises the question: Why am I seeing this fake image? The truth is, AI tools have made it easier than ever to create visuals, but not all of them are grounded in reality. This can be problematic, especially when these images blur the line between what's real and what isn’t. At Lumonova & Mesmiro, I take a different approach. I use AI-generated visuals to enhance creativity, but I’m committed to delivering authentic, carefully crafted content. You won’t see random, fake creations that don’t exist or don’t serve a real purpose. Just like a professional photographer takes time to edit and refine their photos, I ensure that every AI-generated image is polished and aligned with your brand’s reality, without misleading your audience. #AIVisuals, #Mesmiro #Branding, #CreativeDesign, #DigitalCreativity #FutureOfDesign #AIArt

It may come as a surprise, but there is an AI bot with nearly 3 million followers! Each image, every video, even her social interactions—are entirely synthetic. In today’s digital landscape, visibility hinges on how distinctively you present yourself. Compounding the challenge, generating AI-powered images has become astonishingly straightforward, leading to a deluge of trillions of artificial content pieces across the web. This proliferation poses significant hurdles for creative professionals such as photographers, videographers, and writers striving to differentiate their work. What’s the solution? Continuous innovation. The key to making your mark in this crowded digital space is to constantly refine your skills and remain at the forefront of technological and artistic trends. That's how you'll capture attention and rise above. #AIRevolution #DigitalTransformation #CreativeChallenges #StandOutInYourField #EmbraceInnovation #AdvanceYourSkills #UniqueCreativity #ArtificialIntelligenceImpact #NavigateTheDigitalWorld

🚀 Embrace the AI Revolution: Unleash Your Unique Creativity 🌟 Did you know? There's an AI bot with almost 3 million followers, crafting captivating content entirely synthetically. In today's digital arena, standing out means embracing innovation and mastering the art of distinction. With AI-generated visuals flooding the web, creative professionals face unprecedented challenges. But fear not! The solution lies in continuous innovation. Keep refining your skills, stay ahead of the curve, and watch as you capture attention amidst the digital deluge. Join me in navigating the digital landscape with finesse. Let's rise above the noise and showcase our creativity in its most authentic form. #AIRevolution #DigitalTransformation #CreativeChallenges #StandOutInYourField #EmbraceInnovation #AdvanceYourSkills #UniqueCreativity #ArtificialIntelligenceImpact #NavigateTheDigitalWorld

How AI is Breaking Down Creative Boundaries 📸 Traditional art, photography, and filmmaking are bound by limits. Location, equipment, money, weather—so many things can get in the way. What we're experiencing with AI is a wave of next-generation creative content that isn't bound by these things. Now we can generate amazing imagery and content from our homes. The evolution of visual storytelling, product promotions, or just interesting visuals to hang on the wall. The boundaries are quickly being removed. Yet, one thing remains key—human creativity. Nothing has changed. While AI can help bring your ideas to life, the best artworks, designs, films, stories or advertising campaigns always start with a creative thought. A creative *human* thought. That's why AI doesn't replace human creativity—it amplifies it. Want to learn professional AI imagery for free? Comment below to secure a spot in the Absolutely Ai Midjourney Masterclass. Free this week. #AI #AIArt #Innovation #Photography #Design #Filmmaking