Scala’s Post

I just finished watching the fifth masterclass that Scala had during DMEXCO. If you are learning, working or curious about #InStoreRetailMedia; is interesting to watch and learn how CTV is becoming a player in the ecosystem 💡

👏 Shout out to Britt Polihronis from Hy-Vee, Inc. / Redmedia, Ian Simpson from Sensor Tower, and our host Morgan Grant Chapman for providing an insightful conversation around launching a winning retail media strategy. So much to take away! Here are a few highlights: ✨ Enhancing Customer Experience: Personalizing and making customer interactions more relevant is crucial for building strong relationships and loyalty. ✨ Expanding Revenue Opportunities: Integrating post-purchase ad solutions and non-endemic brand partnerships offers retailers new ways to engage customers and unlock incremental profit. ✨ Innovating Retail Media: The future of retail media promises significant growth, with technological advancements paving the way for enhanced customer engagement and new revenue streams. Missed the webinar? Catch the replay and dive deeper into these insights! 📽 🔗 https://bit.ly/3Xxo7KX   #RetailMedia #CustomerExperience #IncrementalRevenue

🤖 How have retailers leveled up in-store technology to support better retail media campaigns for brands and better experiences for shoppers? ⚙️ Cyndi Loza, Managing Editor of Member Content at the Path to Purchase Institute, weighs in during The Power of Three: Leveraging Technology for Retail Media Success. ⚡ As retailers look for additional ways to reach consumers at their point of purchase, they've added numerous new touchpoints, including digital screens at checkout, in-store audio, digital kiosks and video at gas pumps. They've also added more ways for advertisers to activate and measure in-store retail media campaigns. 🛒 With the vast majority of purchases still happening at brick-and-mortar retail, these additions are a no-brainer, says Cyndi. 🔗 Watch more of Cyndi's thoughts below and catch all of her insights now in The Power of Three: Leveraging Technology for Retail Media Success, streaming now on demand here: https://lnkd.in/eCSBgtXE #retailmedia #retailmedianetworks #retail #marketing #webinar

In a recent article with Loyalty360, Ellen Green, VP of Loyalty Strategy, shared her insight on how brands can collect data effectively, and the best practices brands can implement to increase personalization when engaging customers. Read Ellen's strategies here:

Did you know that personalized engagement can significantly reduce churn? 🧩 By tailoring your communication based on user behavior and preferences, you can foster deeper connections and keep customers coming back. With GrowRockets, learn how to harness your product data for personalized strategies that drive loyalty! #CustomerEngagement #LTV

A fun conversation with the folks at Growgetter in which I share a ton of examples from my book. Listen to the full episode to hear these examples or visit https://lnkd.in/e2RSn-_X to pick up a copy of your book with free shipping in the US and UK. #datadrivenpersonalization #casestudy #consumerbehavior

In a recent article with Loyalty360, Ellen Green, VP of Loyalty Strategy, shared her insight on how brands can collect data effectively, and the best practices brands can implement to increase personalization when engaging customers. Read Ellen's strategies here:

In today's privacy-driven digital landscape, the effectiveness of any audience activation solution lies in its ability to reach audiences safely and at scale. Most solutions are hampered by a lack of reach – but not Novatiq’s audience activation Hyper ID. Hyper ID harnesses the scale of telco customer intelligence to offer unrivalled reach and accuracy, while keeping customer data secure. For telcos, it's an opportunity to create a robust new service vertical with proven success, at a time when advertisers are crying out for solutions. Learn more in our latest infographic. https://lnkd.in/gJHyBumE #telcos #telecommunications #marketing #customerintelligence #dataprivacy #digitalprivacy #digitalmarketing #HyperID

We’re thrilled to join world-class retail marketers at the MediaPost Brand Insider Summit: Retail. Looking forward to discussing how AdTheorent’s privacy-forward solutions help retail brands drive business outcomes like sales lift, in-store visitation, and behavioral lift. #MediaPostInsiderSummits #retailmarketing #machinelearning #digitaladvertising #programmatic

In today's fast-paced world, the digital marketplace is essential for reaching global audiences, driving sales, and building brand loyalty. It offers cost-effective marketing, data-driven insights, enhanced customer engagement, and a competitive edge, making it a crucial component of any successful business strategy. #DigitalMarketing #GlobalReach #BusinessGrowth #CustomerEngagement #MarketTrends