School Editing Inc.’s Post

When I watch a movie as a cinematographer 🎬 My perspective is vastly different from that of a regular audience member. While most viewers focus on the story or the actors' performances, I delve into the intricate details of visual storytelling. Here's how I experience it: Framing and Composition📏 I analyze the framing of each scene, paying attention to the placement of the subject and the balance between background and foreground elements. I evaluate whether the frame is visually appealing and how well it adheres to principles like the rule of thirds, symmetry, or depth. Lighting💡 I focus on how light is used to shape the scene, observing the play of shadows and highlights and how they convey mood and emotion. I examine the lighting intensity, color temperature, and softness to understand the atmosphere created. Camera Movement 📽 Every camera movement catches my eye—whether it's a dolly shot, crane shot, handheld sequence, or a static frame. I reflect on the emotional impact these movements bring to the narrative. Lens and Depth of Field 〰️ I consider the choice of lenses—wide-angle, telephoto, or prime—and how depth of field is utilized. I analyze the effects of focus shifting and how they enhance or direct attention in the story. Color Grading and Palette 🚥 I observe the color palette and tones in each scene. I think about how the colors support the story's mood and themes, whether through warm and cool contrasts or a monochromatic scheme. Visual Storytelling 🗣 I evaluate how effectively the visuals communicate without relying on dialogue. I notice the use of visual metaphors, symbolism, and mise-en-scène to convey deeper layers of meaning. Editing and Transitions ⚙️ I pay close attention to cuts and transitions—match cuts, jump cuts, slow motion, or montages—and analyze their impact on pacing and storytelling. Mood and Atmosphere 🥴 Creating mood and atmosphere is paramount to me. I reflect on how the tone of the film is shaped by its visual elements and how they align with the narrative's emotional core. By observing all these aspects, I draw inspiration and look for innovative ideas to incorporate into my work. I believe that every beginner cinematographer should also see in the movie how the movie has been shoot. They should not see like a normal audience how well the actors acted and how good the story of the movie was.

The Making of "Teamwork Triumphs"🎥 Creating "Teamwork Triumphs" was an extraordinary journey, showcasing our dedication and unity as a team in the real estate industry. We embarked on this project without hiring a professional cameraman or video editor, relying solely on our collective skills and creativity. ✅Conceptualizing the Story Our process began with finding a compelling story that aligned perfectly with the competition's marking criteria: 40% to message, 40% to story, and 20% to creativity. We drew inspiration from our real-life experiences as corporate real estate agents, dealing with corporate clients and investors to close deals. The essence of our story is the unity and collaboration that transcends gender, race, and age barriers, emphasizing our role in building the nation's economy. Using AI, we developed a storyline that resonated with our values and the competition's requirements. This initial phase was crucial as it laid the foundation for our film. ✅Pre-Production: Planning and Preparation With our story in place, we moved into the pre-production stage. We meticulously planned every detail, from scenes and types of shots to locations and casting. We dedicated two days to ensure that everything was perfectly aligned. Each scene was carefully mapped out, considering the message we wanted to convey and the creativity we needed to display. ✅Production: Bringing the Story to Life The production phase spanned two intense days. Being a director for this short film, I had played a pivotal role in guiding the cast and crew, ensuring that all the necessary shots were captured. Each member of our team took on multiple roles, from acting to managing the technical aspects of filming. Our commitment to the project and the unity within our team made this phase both challenging and rewarding. ✅Post-Production: Crafting the Final Piece In the post-production stage, we focused on editing and refining our film. We used voiceovers and AI applications, along with the CapCut editing tool, to bring our vision to life. This phase took three days, during which we paid close attention to every detail to ensure the final product was polished and professional. ✅The Outcome Our journey from conceptualization to the final cut of "Teamwork Triumphs" is a testament to the power of collaboration and unity. By not hiring external photographers, cameramen, or video editors, we demonstrated that a dedicated and united team could achieve remarkable results. Our film showcases the real-life scenarios we face as corporate real estate agents, highlighting the importance of teamwork and diversity in achieving success. Through our story, we hope to inspire others to recognize the value of unity and collaboration in building a stronger, more inclusive economy. "Teamwork Triumphs" is not just a short film; it's a celebration of the power of unity and the incredible achievements that can be realized when diverse individuals come together with a common goal.

In the world of film, not all directors are cut from the same cloth. Each brings a unique vision and approach to the screen. 🎬✨ Photographer>Directors: With a keen eye for composition and light, these directors are masters of the visual, often leaving their DPs feeling the heat to capture that perfect shot. 📸 Advertising>Directors: Born from the fast-paced world of advertising, they’re the kings of quick fixes and guerrilla tactics, leading a floor crew that’s always on their toes, ready to bring creative solutions to life. 🏃💡 Writer>Directors: They navigate the depths of story and character with finesse, relying on visual experts to bring this to life. Weaving a powerful narrative that can leave audiences in awe. 📖🌟 Art dept>Directors: Observers of life, they blend narrative with aesthetics, crafting stories as rich and detailed as those they overhear in their favorite coffee shop. ☕👁️ Crew >Directors: Climbing the ladder from the ground up, these directors know the ins and outs of every role, adept at troubleshooting and deeply committed to the craft. 🛠️🧗 Producer>Directors: Walking a tightrope between creativity and budget, they seek the delicate balance where art meets commerce, a challenge that’s as thrilling as it is precarious. 💼🎭 Understanding a Director’s background can be key to supporting their vision. Remember, they’re guiding you to find your place in the story. 🌐🤝 #FilmDirectors #CinemaArt #BehindTheScenes #DirectingCraft #Storytelling

If it isn’t clear enough already—this ad is for Sony. #GoodAdsMatter A story woven around a struggling writer awaiting his big break—this film is brought to you by Sony, featuring Sony. As the plot comes full circle, the one thing that remains constant amid all the conundrum is “Sony” through and through. Tapping into the entertainment tech category, Sony makes an indisputable case by plugging their brand in every line of the voiceover. With a crisp narrative, not only does this ad emphasise on the brand’s name over and over again but also builds an engaging story otherwise. This 60-second long ad, is a product integration that aids in every stage of the filmmaking process, making sure you don’t miss it even if you try to! 𝗣𝗿𝗼𝗱𝘂𝗰𝗲𝗿𝘀' 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝗼𝘂𝘁 𝗻𝗼𝘄! 𝗪𝗮𝘁𝗰𝗵 𝗶𝘁 𝗵𝗲𝗿𝗲: https://lnkd.in/daJRTa4H Country: USA Year: 2014 Brand: Sony Agency: Wieden + Kennedy Producer: Jessica Staples Executive Creative Directors: Joe Staples & Mark Fitzloff Creative Directors: Chris Groom & Stuart Brown Copywriter: Derek Szynal Art Director: Devin Gillespie Social Strategy: Josie Goldberg Strategic Planning: Anibal Casso Media/Comms Planning: Kelly Muller Account Team: Trish Adams, Diana Gonzalez Cash & Marcelina Ward Business Affairs: Cindy Lewellen & Karen Murillo Project Management: Shannon Hutchinson Head of Production: Ben Grylewicz Production Company: Anonymous Content / Somesuch Director: Daniel Wolfe Executive Producers: Jeff Baron & Tim Nash DOP: Robbie Ryan Line Producer: Caroline Pham Edit Companies: COSMOSTREET Editorial & Trim Editing Executive Post Producer: Jaclyn Paris Post Producer: Marie Mangahas Editor: Tom Lindsay VFX: The Mill Executive VFX Producer: Sue Troyan VFX Producer: Kait Boehm Lead Flame Artist: Billy Higgins Flame Asst: Steve Cokonis & Anthony Petitti Smoke Artist: Scott Johnson Motion Graphics: Greg Park & Clare Carrellas Music Company: Walker Executive Producer: Sara Matarazzo Sound Company: Barking Owl Sound Designer: Michael Anastasi Executive Producer: Kelly Bayett Song: “Central Services/The Office” (Original Recording) Mixing: Lime Studios Mixer: Rohan Young Producer: Susie Boyajan 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 Good Ads Matter, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 Purpose Studios. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! ––––––––––––––––––––– 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 -  https://lnkd.in/dg3JEGpK #GoodAdsMatterRoundtableSeason1 #Creativity #Marketing #Advertising #PurposeStudios #PursuePurpose

𝗪𝗵𝘆 𝗲𝘃𝗲𝗿𝘆 𝘃𝗶𝗱𝗲𝗼 𝗲𝗱𝗶𝘁𝗼𝗿 — 𝗮 𝗯𝗶𝘁 𝗼𝗳 𝗮 𝗰𝗮𝘀𝘁𝗶𝗻𝗴 𝗱𝗶𝗿𝗲𝗰𝘁𝗼𝗿 As a video editor, particularly when working with public speakers or journalists on camera, I often find myself stepping into the shoes of a casting director. Editing is much more than splicing footage — it's about shaping the character and presence of the person in front of the lens, much like a director guiding an actor. When I work on investigative videos or corporate films, I observe every nuance: facial expressions, tone, and the speaker’s overall confidence. It reminds me of a famous quote ascribed to Konstantin Stanislavski "I don’t believe you!". It’s the editor’s job to evaluate each take for authenticity, tweaking the footage until the delivery feels genuine and impactful. Directors like Hitchcock, Kubrick, or Fincher are known for demanding dozens of takes to extract the perfect performance from their actors. While they had their methods on set, editors have the unique role of shaping performances in the editing room. Through careful adjustments in pacing, tone, and even expression, we bring out the best in our "actors." But it doesn’t end there. As editors, we often — and, of course, politely — give feedback to the on-screen talent, helping them improve their delivery and presence for future recordings. It’s a chance to fine-tune their speech, mannerisms, or pacing, making the next round of content even stronger. Stepping into these roles makes the routine work of editing anything but mundane. It’s a reminder that professions overlap in the most unexpected ways, and there’s always room for creative collaboration. 𝗪𝗵𝗮𝘁 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂? 𝗜𝗻 𝘄𝗵𝗮𝘁 𝘂𝗻𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱 𝗿𝗼𝗹𝗲𝘀 𝗵𝗮𝘃𝗲 𝘆𝗼𝘂 𝗳𝗼𝘂𝗻𝗱 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗱𝘂𝗿𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘄𝗼𝗿𝗸?

Real Stories Behind the Scenes: The Untold Truth of Post Production 🎬✨ When it comes to the world of television and film, the spotlight often shines brightest on the actors, directors, and the glamorous aspects of production. However, the real magic happens behind the scenes in post production, a realm filled with creativity, collaboration, and, yes, a fair share of chaos. As a Post Production Supervisor, I'm excited to pull back the curtain and offer a glimpse into the realities of what we do, dispel some common myths, and share the challenges and rewards that come with the territory. Myth #1: Post Production Is Just Editing One of the biggest misconceptions is that post production is solely about editing footage together. While editing is a crucial part of the process, it’s just one piece of a much larger puzzle. Post production also includes sound design, color grading, visual effects, and quality control. Each element requires a dedicated team of talented professionals working cohesively to create a polished final product. We wear many hats, and the collaboration between departments is what makes the magic happen. Myth #2: It’s a Walk in the Park On the surface, it may seem that post production is a laid-back process—after all, we’re sitting in the cozy edit with coffee and snacks, right? But the reality can be quite different! Tight deadlines, last-minute changes, and the pressure to maintain high standards can lead to some intense days and late nights. However, it’s all part of the job, and the adrenaline rush of meeting those challenges is part of why we love it! The Challenges We Face Every project presents its own unique challenges. From technical glitches and syncing issues to managing feedback from multiple stakeholders, the road to the final cut can have several bumps along the way. One memorable project had us dealing with an unexpected format change just days before delivery, requiring our team to pivot quickly and adapt. It was a stressful situation, but the way the team rallied and found creative solutions was nothing short of inspiring. The Rewards of Post Production Despite the challenges, the rewards of working in post production are immense. There’s nothing quite like witnessing the final product after months (or years) of dedication and hard work. Seeing a project transform from raw footage to a beautifully crafted piece of art is incredibly fulfilling. Moreover, the connections we build with our team and the collaborative nature of our work foster a strong sense of camaraderie. We celebrate each other's successes and share in the collective pride of bringing stories to life. What are your experiences from behind the scenes? Let’s share our stories and continue to celebrate the incredible work that goes into post production! #PostProduction #BehindTheScenes #FilmIndustry #Editing #SoundDesign #CreativeCollaboration

"𝗜𝘁’𝘀 𝘁𝗶𝗺𝗲 𝘁𝗼 𝗿𝗲𝘄𝗿𝗶𝘁𝗲 𝘁𝗵𝗲 𝘀𝗰𝗿𝗶𝗽𝘁. 🎬 Starting from the ground up, I’ve spent years honing my craft behind the camera—and it’s where I believe the real magic happens. In the production industry, there’s endless potential for creativity and storytelling, but too often, the focus stays on those in front of the lens. 𝙄 𝙬𝙖𝙣𝙩 𝙩𝙤 𝙚𝙣𝙘𝙤𝙪𝙧𝙖𝙜𝙚 𝙢𝙤𝙧𝙚 𝙘𝙧𝙚𝙖𝙩𝙤𝙧𝙨—especially women—to explore the incredible world of video production. Whether it’s directing, producing, or filming, this is where bold ideas come to life. The stories we tell aren’t just important—they’re transformative, and there’s room for everyone to be part of that process. So, here’s my advice: don’t just aim for the spotlight—step behind the camera and take control of the story." 𝙉𝙤𝙧𝙖 𝙅𝙖𝙧𝙩𝙖𝙣 𝘍𝘰𝘶𝘯𝘥𝘦𝘳 | 𝘝𝘪𝘥𝘦𝘰𝘤𝘳𝘢𝘧𝘵 𝘐𝘯𝘤. 𝙫𝙞𝙙𝙚𝙤𝙘𝙧𝙖𝙛𝙩𝙨𝙩𝙪𝙙𝙞𝙤.𝙘𝙖 💡 𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗲𝘃𝗲𝗿 𝘁𝗵𝗼𝘂𝗴𝗵𝘁 𝗮𝗯𝗼𝘂𝘁 𝗲𝘅𝗽𝗹𝗼𝗿𝗶𝗻𝗴 𝗮 𝗿𝗼𝗹𝗲 𝗯𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝗹𝗲𝗻𝘀? 𝗪𝗵𝗮𝘁’𝘀 𝘀𝘁𝗼𝗽𝗽𝗶𝗻𝗴 𝘆𝗼𝘂? 💡 #𝙑𝙞𝙙𝙚𝙤𝙋𝙧𝙤𝙙𝙪𝙘𝙩𝙞𝙤𝙣 #𝙒𝙤𝙢𝙚𝙣𝙄𝙣𝙋𝙧𝙤𝙙𝙪𝙘𝙩𝙞𝙤𝙣 #𝘾𝙧𝙚𝙖𝙩𝙞𝙫𝙚𝘾𝙖𝙧𝙚𝙚𝙧𝙨 #𝘽𝙚𝙝𝙞𝙣𝙙𝙏𝙝𝙚𝙎𝙘𝙚𝙣𝙚𝙨 #𝙑𝙞𝙙𝙚𝙤𝙘𝙧𝙖𝙛𝙩

In 2025, video will continue to be the cornerstone of impactful marketing. Working with a production house ensures that every visual detail aligns with our brand story and delivers the professional quality our audiences expect. As we plan for the year ahead, here’s why hiring a dedicated production team is more essential than ever: Expertise & Vision: Production houses bring specialized skills across cinematography, editing, and storytelling—transforming creative concepts into polished visual narratives that resonate. Efficiency & Focus: With experienced pros handling every stage of production, our teams can stay focused on what we do best while ensuring projects meet timelines and exceed expectations. Access to Top Equipment & Technology: From state-of-the-art cameras to post-production magic, production houses come equipped with the latest tools, ensuring high-quality visuals that captivate audiences. Scalability & Flexibility: Production houses can adapt to any project scale, from quick social media clips to large-scale brand campaigns, allowing us to maximize our investment and reach. #VideoMarketing #ProductionExcellence #BrandStorytelling #Blackbulbworldwide 🎥 📸

The picture you see here says so much. It’s me, David, and Mark—the team that created Don’t Be Precious. But this isn’t just a typical ‘writer and editor’ team. The truth is, I’m not a writer—I’m a communicator, a director, a filmmaker. Directing is my craft, my vocation, and it’s a role I took on because I didn’t know how to write. I still don’t. But I’ve always had ideas, stories, and concepts in my head that needed to come out, just in a way that suited who I am. As a director, I use tools. I step on set and I know exactly what’s needed: a camera, a cinematographer, a producer, an editor, a composer. Each tool, each person is essential to getting the job done. This book? It was no different. When it came to putting it together, I relied on the tools available to me—one of which was AI. Yes, I used AI to write this book, but not in the way people think. Just like picking the right camera for a shoot, I spent countless hours mastering these new tools. I explored AI voice generators, text editors, and all the cutting-edge tech that most people overlook. Using AI wasn’t a shortcut—it was a collaboration. Like any tool in filmmaking, it took skill, experience, and an understanding of the final product. So when I look at this picture, I don’t just see three people standing around—I see the team that made this book possible. I see a lifetime of creative experience poured into something new and exciting, using tools that many are still sleeping on. Creating Don’t Be Precious was like making a movie. The tools changed, but the process remained the same: working hard, refining, and curating until we got it right. For me, nothing is more authentic than that. We’re creators, and we’ll use whatever tool we need to make something real, something that resonates. So yes, I used AI to make this book—but trust me, it was as much a creative labor as any project I’ve ever done. For me it was like walking on the set. I just began talking. I began communicating. I began articulating. I spoke, and I let the people and the tools around me be an extension of how to make that a reality. I think it’s unbelievably glorious and I look forward to doing more.

The silver screen mesmerizes us with captivating stories and breathtaking visuals. But have you ever wondered what goes on before the director yells "Action!"? Filmmaking is a fascinating process, a complex dance between creativity, logistics, and collaboration. Let's take a peek behind the curtain: Act I: Pre-Production - Planting the Seeds The Script is King: Everything begins with the script, the blueprint for the film. Screenwriters meticulously craft the story, characters, and dialogue, collaborating with producers and directors to refine the vision Building the World: Pre-production is a whirlwind of activity. Location scouts find the perfect backdrops, costume designers conjure characters' looks, and storyboard artists translate scenes into visual roadmaps. It's meticulous planning to ensure a smooth shoot. The Editor's Magic: Once filming wraps, the raw footage embarks on a new journey – the editing room. Here, the editor meticulously crafts the final film, weaving together scenes, adding music and sound effects, and transforming the footage into a cohesive narrative. Visual Effects Wizardry: Fantasy films often rely on the magic of VFX artists. They conjure up fantastical creatures, create breathtaking landscapes, and seamlessly blend the real with the impossible. Filmmaking is a beautiful tapestry woven from countless threads. It's a testament to the power of collaboration, where diverse talents come together, each playing a crucial role in bringing a story to life. So, the next time you watch a movie, take a moment to appreciate the tireless efforts behind the scenes – the invisible army that makes the magic happen